Steve Sims (born 1966) was the founder and CEO of the luxury concierge service Bluefish. In 2017, Sims published a book, Bluefishing: The Art of Making Things Happen and in 2022 his second book "Go for Stupid - The Art of Achieving Ridiculous Goals".[citation needed] Sims grew up in East London and met his wife, Clare, when he was 16 years old.[1]
Sims began his career as a Bricklayer in London.[2] In 1980, Sims started a stockbroker job in London, where he worked for about 6 months.[1][3] Eventually, Sims transferred to Hong Kong where he was fired in 5 days.[3] After losing his stockbroking job, Sims stayed in Hong Kong where he worked as a Doorman for a Night Club in the area, where he went to parties and met their attendees, forming the network that would initially support Bluefish.[3] Sims has arranged many adventures for clients including:
Private Dinner for 6 at the Feet of Michelangelo's David
Dinners in Italy while being Serenaded by Andrea Bocelli
Underwater Tours of the Titanic[4] Through Bluefin, Sims has networked and befriended many powerful people including: Donald Trump, Sting, Andrea Bocelli and Elon Musk.[5] In 2016, Sims landed a publishing deal with Simon & Schuster for his book, "Bluefish: The Art of Making Things Happen".[1] Sims current project features an app called Taste of Blue that offers a more accessible route to unique and luxury outcomes.[1] Sims has been featured in over 30 TV shows, over 60 major publications, and has spoken at many events including Harvard.[5]
Bluefish
Sims founded Bluefish in 1996.[6] In 2003, Bluefish partnered with MBNA to launch its own credit card.[7] In 2004, Bluefish was named the official concierge of L.A. and New York Fashion Weeks.[7][8] In August 2006, Icon International Holdings Inc. signed an agreement with Bluefish Concierge to provide all concierge services for the airline and its travelers.[7] Bluefish Concierge was the official concierge of the Kentucky Derby from 2005 to 2007.[9]
Education and Personal Details
Steve Sims did not attend college, and dropped out of school at the age of 15.[10] Sims currently lives in Los Angeles with his wife, Clare, their 3 children, and their dog.
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