StockTouch

Last updated
StockTouch
Company type Private company
IndustryStock Market Analysis
Founded2011 (2011)
DefunctApril 7, 2016 (2016-04-07)
FateClosed down
Headquarters,
Key people
Jennifer Johnson
ProductsStockTouch app
Website www.stocktouch.com [ dead link ]

StockTouch was visual stock market analysis and tracking app for iPad and iPhone that was discontinued in 2016. The app has been developed by Visible Market, Inc. [1] [2]

Contents

StockTouch was noted for its intuitive, game-like interface, and until it closed down, was consistently rated in the top finance apps for iPad, and had been recognized as one of the top 5 stock market apps. [3] [4] [5] [6]

The application was closed down by Johnson on the 7 April, 2016. [7]

History

StockTouch was created to give users a visual picture of the overall state of the stock market. [8] It merged real time financial information with data visualization technology. [1] [9] Visible Market is a New York-based company. [10] [11] [12]

The concept for the app was based on a desire to clarify vast amounts of financial data. [9] [13] The developers noticed a trend among business professionals to move away from desktop tools and towards mobile ones. [11] In response, they initiated the creation of a different, non-linear app which would visually track stock market trends. [3] [14] StockTouch was intended as a platform that provided “democratized” financial information for making the stock market more accessible to the general public. [13] [15] To that end, Visible Market was a forerunner among tech companies to use game engine technology and animation in the design of its mobile app, with the goal of helping users to visualize and navigate financial data. [16] [17]

StockTouch debuted on June 29, 2011 at a cost of $4.99. [1] [13] It spent several weeks as the most downloaded paid financial app. [13] [18] In order to reach an even wider audience, Johnson announced that with the launch of StockTouch 1.9, the app would be available for free beginning in April 2013. [1] [19]

On September 1, 2016, the app relaunched, [20] only to shut down again on Q1 of 2017.[ citation needed ]

Product

The StockTouch app provided a dynamic, “at-a-glance” portrait of the stock market. [13] [21] The user was initially presented with a screen of organized tiles representing a “tactile heat map” of stock activity. [10] [14] [22]

The app tracked thousands of stocks, organized into nine industry sectors: Consumer, Services, Healthcare, Energy, Technology, Financial, Industrial, Materials, and Utilities. [10] [23] Users touched the individual tiles, each with a color corresponding to the stock's degree of positive or negative performance. [10] [14] [21] Selecting a tile displayed information about the stock including user-specified time graphs and relevant news items. [10] [14] Stock information was refreshed every five minutes which was provided in partnership with Xignite. [24] [25] StockTouch was hosted on AWS and was used by Wall Street traders, executives, investors and academics. [24] [26]

Recognition

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