Strategic information system

A strategic information system (SIS) is a computer system used by organizations to analyze market and competitor information in support of business planning. ^[1] It contributes to corporate strategy by linking organizational requirements with information technology. ^[2] This linkage is intended to assist organizations in responding to ongoing changes in the business environment, including competitive conditions. ^[1]

In addition, SIS may support decision-making by providing data analytics, trend forecasting, and performance metrics. ^[3] These capabilities can be used by managers to assess opportunities, evaluate risks, and examine operational efficiency. ^[3] By integrating internal organizational processes with external market information, a strategic information system supports both operational decision-making and longer-term strategic planning, including activities related to innovation. ^[2]

Importance

A SIS system supports decision-making by providing valuable insights to executives and managers. By integrating data from multiple internal and external sources, SIS systems provide a comprehensive view of an organisations performance and market trends. ^[3]

A SIS system can give businesses an advantage over its competitors by offering insightful data on the consumer. It also helps in identifying opportunities and risks. ^[4]

SISs support the achievement of a company’s long-term goals and objectives. ^[5]

Types

• Cost leadership strategy: It helps a company reach the lowest costs in the industry through business process engineering, reducing costs from suppliers, and reducing costs to customers. ^[6]
• Differentiation strategy: It provides unique products or services and offering more value to customers than competitors. ^[6]
• Focus strategy: Helps companies focus on specific products or services within the organization. ^[6]
• Innovation strategy: Provides products or services with the latest innovations. ^[6]
• Alliance strategy: Creates cooperative relationships that benefit both suppliers and other companies, even with competitors. ^[6]
• Growth strategy: Helps companies develop and diversify their market. ^[6]
• Quality strategy: Helps improve the quality of products and services. ^[6]

See also

• Marketing research

References

1. Weil, Kurt Ernst. "PORTER, Competitive advantage, creating and sustaining superior performance". Revista de Administração de Empresas. 25 (2): 82–84. doi:10.1590/s0034-75901985000200009. ISSN   0034-7590.
2. Triwidayanti; Zulkarnaen, Iskandar (2022-01-25). "Information Systems Strategic Planning Using the Ward and Peppard Method". Conference Series. 4: 52–58. doi:10.34306/conferenceseries.v4i1.691. ISSN   2747-2981.
3. admin (2021-10-08). "Strategic Information Systems: How to Compete in the Digital Age". SmartOSC. Retrieved 2024-06-11.
4. admin (2021-10-08). "Strategic Information Systems: How to Compete in the Digital Age". SmartOSC. Retrieved 2024-06-11.
5. admin (2021-10-08). "Strategic Information Systems: How to Compete in the Digital Age". SmartOSC. Retrieved 2024-06-11.
6. "Strategic of information system". School of Information Systems. Retrieved 2024-06-11.