Strategic information system

A strategic information system (SIS) is a computer-based system used by organizations to analyze market and competitor information in support of business planning. It contributes to corporate strategy by aligning organizational objectives with information technology. This alignment enables organizations to respond effectively to changes in the business environment, particularly shifts in competitive conditions.

In addition, an SIS supports managerial decision-making by providing data analytics, trends, and performance metrics. These capabilities allow managers to identify opportunities, assess risks, and evaluate operational efficiency. By integrating internal organizational processes with external market intelligence, a strategic information system supports both day-to-day operational decisions and long-term strategic planning.

Importance

Strategic information systems consolidate data from internal operations and external market variables to assist in long-term planning. ^[1] The integration of these datasets allows for the identification of competitive trends and the alignment of IT infrastructure with organizational goals. ^[2]

Types

• Cost strategy: It helps companies reach the lowest costs in the industry through business process engineering, reducing costs from suppliers, and reducing costs to customers. ^[3]
• Differentiation strategy: It involves providing products or services that differ from those of competitors. ^[3]
• Focus strategy: It helps companies focus on specific products or services within the organization. ^[3]
• Innovation strategy: It provides products or services with the latest innovations. ^[3]
• Alliance strategy: It creates cooperative relationships that benefit both suppliers and other companies, even with competitors. ^[3]
• Growth strategy: It helps companies develop and diversify their market. ^[3]
• Quality strategy: It helps improve the quality of products and services. ^[3]
• Market Penetration Strategy: Expanding sales of existing products in existing markets through pricing, promotion, or distribution improvements. ^[4]
• Product Development Strategy: Creating new or significantly improved products for existing markets. ^[4]

See also

• Marketing

References

1. Triwidayanti; Zulkarnaen, Iskandar (2022-01-25). "Information Systems Strategic Planning Using the Ward and Peppard Method". Conference Series. 4: 52–58. doi: 10.34306/conferenceseries.v4i1.691 . ISSN   2747-2981.
2. admin (2021-10-08). "Strategic Information Systems: How to Compete in the Digital Age". SmartOSC. Retrieved 2024-06-11.
3. "Strategic of information system". School of Information Systems. Retrieved 2024-06-11.
4. Ansoff, H. Igor (1957). "Strategies for Diversification". Harvard Business Review. 35 (5): 113–124.*