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Mainframe Studios is a Canadian computer animation company owned by Wow Unlimited Media and based in Vancouver, British Columbia. Founded in 1993 as Mainframe Entertainment Inc. by Christopher Brough, Ian Pearson, Phil Mitchell, Gavin Blair and John Grace, the company established itself as a leading contributor to the introduction of computer-generated imagery (CGI) Live Action in animation, film and television.
An advertising campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
Harvard Business Review (HBR) is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. HBR is published six times a year and is headquartered in Brighton, Massachusetts.
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Digital marketing is the component of marketing that uses the Internet and online-based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly used digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e-books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels that provide digital media, such as television, mobile phones, callbacks, and on-hold mobile ring tones. The extension to non-Internet channels differentiates digital marketing from online marketing.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content. It helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future.
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TheMarker is a Hebrew-language daily business newspaper published by the Haaretz group in Israel.
Michael R. Czinkota is an American organizational theorist and Professor at the McDonough School of Business at Georgetown University.
Michael Robert Payne is an English and Irish marketing executive and author, for many years head of the marketing division of the International Olympic Committee (IOC) and from 2004 through 2016 with Formula One Group. He is the author of the 2005 book Olympic Turnaround and 2021 book "Toon In!" and contributes widely to the media on sports business issues.
Michael A. Fyshe is a Canadian management consultant, advertising executive and former President and CEO for BBDO Canada.
Brunico Communications is a Canadian magazine publishing company. The company specializes primarily in online trade magazines serving media industries, including the magazines Playback, Realscreen, Kidscreen and Strategy.
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References
- ↑ "eCirc for Business Magazines". Audit Bureau of Circulations. Retrieved April 28, 2012.
- ↑ "New publication to compete head to head with Marketing". Financial Post , June 6, 1989.
- ↑ "Marketing et Strategy ne font plus qu'un". Infopresse, November 3, 2016.
