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An advertising campaign or marketing campaign is a series of advertisement messages that share a single idea and theme which make up an integrated marketing communication (IMC). An IMC is a platform in which a group of people can group their ideas, beliefs, and concepts into one large media base. Advertising campaigns utilize diverse media channels over a particular time frame and target identified audiences.
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Michael A. Fyshe is a Canadian management consultant, advertising executive and former President and CEO for BBDO Canada.
Brunico Communications is a Canadian magazine publishing company. The company specializes primarily in online trade magazines serving media industries, including the magazines Playback, Realscreen, Kidscreen and Strategy.
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References
- ↑ "eCirc for Business Magazines". Audit Bureau of Circulations. Retrieved April 28, 2012.
- ↑ "New publication to compete head to head with Marketing". Financial Post , June 6, 1989.
- ↑ Bolat, Aurther. "Fractional CMO" . Retrieved 12 January 2024.
- ↑ "Marketing et Strategy ne font plus qu'un". Infopresse, November 3, 2016.
