Sue Castorino

Last updated August 05, 2019

Sue Castorino is founder and president of The Speaking Specialists, a communications company specializing in public speaking and media training services, located in Chicago. She was an American broadcast journalist, news anchor and reporter in Cleveland and Chicago.

Professional communication, encompasses written, oral, visual and digital communication within a workplace context. This discipline blends together pedagogical principles of rhetoric, technology, software, and learning theory to improve and deliver communication in a variety of settings ranging from technical writing to usability and digital media design to more effectively communicate in the business world.

Public speaking is the process or act of performing a speech to a live audience. Public speaking is commonly understood as formal, face-to-face speaking of a single person to a group of listeners. Traditionally, public speaking was considered to be a part of the art of persuasion. The act can accomplish particular purposes including to inform, to persuade, and to entertain. Additionally, differing methods, structures, and rules can be utilized according to the speaking situation.

Chicago, officially the City of Chicago, is the most populous city in Illinois, as well as the third most populous city in the United States. With an estimated population of 2,705,994 (2018), it is the most populous city in the Midwest. Chicago is the principal city of the Chicago metropolitan area, often referred to as Chicagoland, and the county seat of Cook County, the second most populous county in the United States. The metropolitan area, at nearly 10 million people, is the third-largest in the United States.

Biography

Sue Castorino was born Susann Kay Castorino in Columbus, Ohio and attended Northwestern University in Evanston, Illinois where she graduated in 1975 with a Bachelor of Science in Speech. As part of the Northwestern program, she completed an internship at WBBM-TV in Chicago. After a brief stint at WHTH-AM in Newark, Ohio she was named news anchor and reporter at WERE-AM in Cleveland, the city’s all-news station at that time. The station WERE had just begun an all-news radio format and was the local affiliate for the NBC network. In 1977 Castorino went on to be the morning news anchor and reporter at WWWE-AM, also known as `3WE' (now WTAM) in Cleveland. In addition, she became the first woman at that station to host Cleveland Cavaliers basketball programs and covered the Indians, Browns, and other sporting events as well as news.

Northwestern University (NU) is a private research university based in Evanston, Illinois, United States, with other campuses located in Chicago and Doha, Qatar, and academic programs and facilities in Miami, Florida; Washington, D.C.; and San Francisco, California. Along with its selective undergraduate programs, Northwestern is known for its Kellogg School of Management, Pritzker School of Law, Feinberg School of Medicine, Bienen School of Music, Medill School of Journalism, and McCormick School of Engineering and Applied Science.

Evanston is a city in Cook County, Illinois, United States, 12 miles (19 km) north of downtown Chicago, bordered by Chicago to the south, Skokie to the west, and Wilmette to the north. It had a population of 74,486 as of 2010. It is one of the affluent North Shore communities that adjoin Lake Michigan and is the home of Northwestern University. The boundaries of the city of Evanston are coterminous with those of the former Evanston Township, which was dissolved in 2014 by voters with its functions being absorbed by the city of Evanston.

WBBM-TV, virtual channel 2, is a CBS owned-and-operated television station licensed to Chicago, Illinois, United States. The station is owned by the CBS Television Stations subsidiary of CBS Corporation. WBBM-TV's studios and offices are located on West Washington Street as part of the development at Block 37 in the Loop district, and its transmitter is located atop the Willis Tower on South Wacker Drive.

From 1981 to 1986 Castorino was the afternoon news anchor at WBBM, the all-news station in Chicago owned and operated by CBS. During that time she also served as news reporter and hosted various sports programs including a weekly White Sox show. In 1983 Castorino married Randy Minkoff, who was then the United Press International Midwest sports editor.

WBBM is an all-news radio station located in Chicago, Illinois, United States. Owned by Entercom, its studios are located at Two Prudential Plaza in the Loop neighborhood. Its transmitter diplexed and shared located with sister station WSCR in west-suburban Bloomingdale.

CBS is an American English language commercial broadcast television and radio network that is a flagship property of CBS Corporation. The company is headquartered at the CBS Building in New York City with major production facilities and operations in New York City and Los Angeles.

United Press International (UPI) is an international news agency whose newswires, photo, news film, and audio services provided news material to thousands of newspapers, magazines, radio and television stations for most of the 20th century. At its peak, it had more than 6,000 media subscribers. Since the first of several sales and staff cutbacks in 1982, and the 1999 sale of its broadcast client list to its rival, the Associated Press, UPI has concentrated on smaller information-market niches.

In 1986, Castorino founded The Speaking Specialists, a woman-owned communications company specializing in public speaking, media training, issue management and voice coaching services, based in Chicago. She conducts sessions for major collegiate programs, the NFL, NBA, and Major League Baseball as well as corporate executives. Minkoff joined The Speaking Specialists in 1996 after leaving WGN Radio.

In 2000 The Speaking Specialists was awarded the contract by the United States Olympic Committee to provide media training to all of the American athletes and coaches who competed in the Summer Olympic Games in Sydney, Australia.^[1] Castorino and Minkoff have subsequently provided similar services for many of the athletes competing in the Olympic Games in the 21st century.

Castorino is a professor on the faculty of Loyola University (Chicago) School of Communication, where she teaches Public Speaking & Critical Thinking, Business and Professional Speaking, Broadcast Journalism, Ethics & Communication, and History & Issues in Journalism.

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References

↑ Northwestern Magazine, Fall 2000, NAPM-Milwaukee Vol. II Issue 5 Archived 2001-05-22 at the Wayback Machine

Additional References and other sources

External links

The Speaking Specialist Company website

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[1] Northwestern Magazine, Fall 2000, NAPM-Milwaukee Vol. II Issue 5 Archived 2001-05-22 at the Wayback Machine