Cereal, often called breakfast cereal, is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of a balanced breakfast, or a snack food, primarily in Western societies.
Gatorade is an American brand of sports-themed beverage and food products, built around its signature line of sports drinks. Gatorade is currently manufactured by PepsiCo and is distributed in over 80 countries. The beverage was first developed in 1965 by a team of researchers led by Robert Cade. It was originally made for the Gators at the University of Florida to replenish the carbohydrates that the school's student-athletes burned and the combination of water and electrolytes that they lost in sweat during rigorous sports activities.
James Robert Cade was an American physician, university professor, research scientist and inventor. Cade, a native of Texas, earned his bachelor and medical degrees at the University of Texas, and became a professor of medicine and nephrology at the University of Florida. Although Cade engaged in many areas of medical research, he is most widely remembered as the leader of the research team that created the sports drink Gatorade. Gatorade would have significant medical applications for treating dehydration in patients, and has generated over $150 million in royalties for the university.
Sports drinks, also known as electrolyte drinks, are functional beverages whose stated purpose is to help athletes replace water, electrolytes, and energy before, during and especially after training or competition, though their effects on performance in sports and exercise has been questioned.
Britvic plc is a British producer of soft drinks based in Hemel Hempstead, England. It is listed on the London Stock Exchange and is a constituent of the FTSE 250 Index. It produces soft drinks under its own name, and several other brands.
Pocari Sweat is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. It was launched in 1980, and is mostly well-known across Asia and the Middle East; it is also available in East Asia, Southeast Asia, Australia and Mexico.
Powerade is a sports drink created, manufactured and marketed by The Coca-Cola Company. Its primary competitor is Gatorade, made by PepsiCo.
PepsiCo, Inc. is an American multinational food, snack, and beverage corporation headquartered in Harrison, New York, in the hamlet of Purchase. PepsiCo has interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio.
Ambev, formally Companhia de Bebidas das Américas, is a Brazilian brewing company now merged into Anheuser-Busch InBev. It was created on July 1, 1999, with the merger of two breweries, Brahma and Antarctica. The merger was approved by the board of directors of the Brazilian Administrative Council for Economic Defense (CADE) on March 30, 2000. The headquarters are in São Paulo, Brazil. It is the largest Brazilian company by market capitalization, and the third-largest in the Southern hemisphere.
Van Camp's is an American brand of canned bean products currently owned by ConAgra Foods, Inc. Their products typically consist of beans stewed in a flavored sauce. Van Camp's has for some time been the second-best selling brand of baked beans in the United States, competing with Bush's Baked Beans.
Pedialyte is an oral electrolyte solution manufactured by Abbott Laboratories and marketed for use in children. It was invented by Dr. Gary Cohen of Swampscott, Massachusetts.
10-K Thirst Quencher was a sports drink that competed with Gatorade, Powerade, and other sports drink brands.
The Sqwincher Corporation is an electrolyte beverage manufacturer founded in 1975 in Columbus, Mississippi. The manufacturing facility is located in Columbus, MS and headquarters in Muscatine, IA. Sqwincher products are now sold throughout the U.S. as well as select international markets located in Canada, Australia, New Zealand, Costa Rica and Mexico. The company also has a unique distribution model. Rather than trying to compete with the Gatorades of the world in the mass market, Sqwincher sought to market its products to ‘professional’ users, such as electrical utility or construction companies whose workers who are often laboring outside on hot days and need adequate hydration to maintain energy, mental focus and to avoid heat exhaustion. The company also markets direct to consumers.
Tropolis is a fruit purée that was introduced by Tropicana Products in 2010. It began limited circulation in late January 2011 with full circulation occurring in 2012.
A drink mix, or powdered drink mix is a processed-food product, a powder designed to mix usually with water to produce a beverage resembling fruit juice or soda in flavor. Another type of drink mix is represented by products that are mixed into milk.
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001.
"Be Like Mike" is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired on August 8, 1991. Created by advertising agency Bayer Bess Vanderwarker, it featured various children playing with Jordan and wishing they could be like the basketball player. "Be Like Mike" became a popular commercial, with its background song being released as a single and selling 100,000 copies.
Varun Beverages Limited is an Indian company that manufactures, bottles and distributes beverages. It is the second largest bottling company of PepsiCo's beverages in the world outside the United States. The company was incorporated in 1995 as a subsidiary of RJ Corp, and named after founder Ravi Jaipuria's son.
