Budweiser is an American-style pale lager produced by Anheuser-Busch, currently part of the transnational corporation Anheuser-Busch InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, it has grown to become one of the largest selling beers in the United States, and is available in over 80 markets worldwide—though, due to a trademark dispute, not necessarily under the Budweiser name. It is made with up to 30% rice in addition to hops and barley malt. Produced in various breweries around the world, Budweiser is a filtered beer available in draft and packaged forms.
Spuds MacKenzie is a fictional dog character created for use in an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign were created by a 23-year-old art director, Jon Moore. At the time he was working at Needham, Harper & Steers, a Chicago, Illinois, advertising agency. The dog first showed up in a Bud Light Super Bowl XXI ad in 1987. During the height of his popularity, large amounts of Spuds merchandise was available, such as plush toys and t-shirts where the dog was seen surfing a wave or Hanging Twenty.
Super Bowl XLI was an American football game played between the American Football Conference (AFC) champion Indianapolis Colts and the National Football Conference (NFC) champion Chicago Bears to decide the National Football League (NFL) champion for the 2006 season. The Colts defeated the Bears by the score of 29–17. The game was played on February 4, 2007 at Dolphin Stadium in Miami Gardens, Florida.
"Superstition" is a song by American singer-songwriter Stevie Wonder. It was released on October 24, 1972, as the lead single from his fifteenth studio album, Talking Book (1972), by Tamla. The lyrics describes popular superstitions and their negative effects.
Natural Light is a reduced-calorie light pilsner brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops. One 12-US-fluid-ounce (355 mL) serving contains 95 kilocalories (397 kJ), 3.2 grams of carbohydrates, 0.7 grams of protein, and 4.2% alcohol by volume.
Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally conceived by copywriter Bob Winter and art director Mark Gross – and co-created with copywriter Bill Cimino – at DDB Chicago.
The Budweiser Frogs are three lifelike puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. They are part of one of the most well-known international alcohol advertising campaigns. The first Budweiser Frogs commercial was created by David Swaine, Michael Smith and Mark Choate of DMB&B/St. Louis, but only after their ACDs made them pitch first. The commercial was directed by Gore Verbinski, director of the first three Pirates of the Caribbean films. Copywriter Dave Swaine shares an interesting story of how the idea for the commercial came about.
Superstition is a belief, not based on human reason or scientific knowledge, that future events may be influenced by one's behaviour in some magical or mystical way.
The Bud Bowl was a stop motion animated Super Bowl advertising campaign first aired in 1989, and sporadically during the 1990s. It served as an advertisement for Anheuser-Busch's Budweiser family of beers. It featured anthropomorphized Budweiser bottles playing a football game against Bud Light bottles.
The U.S. television broadcast of the Super Bowl – the championship game of the National Football League (NFL) – features many high-profile television commercials, colloquially known as Super Bowl ads. The phenomenon is a result of the game's extremely high viewership and wide demographics: Super Bowl games have frequently been among the United States' most watched television broadcasts, with Nielsen having estimated that Super Bowl XLIX in 2015 was seen by at least 114.4 million viewers in the United States, surpassing the previous year's Super Bowl as the highest-rated television broadcast in U.S. history. As such, advertisers have typically used commercials during the Super Bowl as a means of building awareness for their products and services among this wide audience, while also trying to generate buzz around the ads themselves so they may receive additional exposure, such as becoming a viral video.
bud.tv was a marketing venture of the Anheuser-Busch brewing company in the form of an online entertainment network. The innovative project, which was launched in February 2007 just after the American Super Bowl, was rumored to cost more than $30 million in its first year. The head of the project, as well as its originator, was Jim Schumacker, an executive at A-B.
The USA Today Super Bowl Ad Meter is an annual survey taken of television commercials by USA Today in a live poll during the telecast in the United States of the Super Bowl, the annual professional American football championship game of the National Football League. The survey, which started in 1989, uses a live response on a zero-to-ten scale of focus groups based in McLean, Virginia, the newspaper headquarters and one site(s) around the country.
Anheuser-Busch, a wholly owned subsidiary of Anheuser-Busch InBev SA/NV, is the largest brewing company in the United States, with a market share of 45 percent in 2016.
Peter McLoughlin is an American businessman. He formerly served as team president for the Seattle Seahawks of the National Football League (NFL) from 2010 until 2018, and is also the CEO of Vulcan Sports & Entertainment.
"Dilly Dilly" is a phrase popularized by a television marketing campaign in North America by the Wieden+Kennedy advertising agency for Anheuser-Busch Inbev's Bud Light beer. The campaign launched in August 2017 with the ad titled "Banquet" which was set in medieval times. It became a catchphrase and resulted in increased sales, the production of further Bud Light ads broadcast during the American football playoffs and Super Bowl LII, and the popularizing of the phrase the "Pit of Misery" as well as characters such as the Bud Light King and the Bud Knight.
The Philly Special was an American football trick play between Philadelphia Eagles players Corey Clement, Trey Burton and Nick Foles on fourth-down-and-goal toward the end of the second quarter of Super Bowl LII on February 4, 2018. On the play, quarterback Foles moved up to behind his offensive line and the ball was directly snapped to running back Clement. Clement went on to pitch the ball to Burton, who passed the ball to a wide open Foles to score a touchdown; Foles thereby became the first player in Super Bowl history to both throw and catch a touchdown. Eagles coach Doug Pederson's decision to attempt to score a touchdown rather than attempt a field goal on the play helped put the Eagles in a better position to defeat the New England Patriots, which they subsequently did, 41–33. The victory was the Eagles' first championship in 57 years. Many analysts have since called the play one of the gutsiest play-calls in Super Bowl history.
Born the Hard Way is a television commercial for brewing company Anheuser-Busch which debuted on February 5, 2017 during Super Bowl LI. The commercial depicts company founder Adolphus Busch's journey to the United States from his native Germany. The commercial drew attention for debuting just days after U.S. President Donald Trump's executive action banning immigrants from predominantly Muslim countries.
