Surf Style is a surf-style clothing and souvenir retail chain in Florida, Alabama, and Mississippi operated by Surf Style Retail Management. [1] [2] [3] [4] Surf Style has about 40 retail locations and is also an internet retailer. Their Clearwater Beach superstore includes a FlowRider indoor surfing and boogie boarding installation. [5] Surf Style also carries its own line of branded apparel.
Surf Style began with windbreaker sales out of a car trunk. A wholesale clothing business followed and retail stores were eventually developed.
In 2000, the Gus Stevens building at US 90 and Veterans Avenue in Biloxi, Mississippi was slated for conversion into a Surf Style store. The location was a famous nightclub in the 1950s and 1960s and best known as the last place where Jayne Mansfield performed prior to her death. [6]
The Platinum Dolls and former stripper turned suburban housewife and murderer, Marjorie Orbin modeled for Surf Style for four years. [7]
The Clearwater Beach location at 311 South Gulfview Blvd. was slated for reconstruction in 2010, to include 31,000 square feet of space, adjoining restaurant space for Britt's Laguna Grill, and 349 space parking garage. A delay was requested due to the BP oil spill. [8] In 2011, Surf Style opened the new $11 million superstore. [3] A 300-space parking garage was also built adjacent to the superstore, in part to offset spaces lost when the beach's Gulf Walk enhancements were constructed. [4]
There was a dispute with the City of Clearwater over outdoor displays at its superstore on Clearwater Beach. [3] Also in 2011, Surf Style was sued by Abercrombie & Fitch for trademark infringement over use of a seagull image. [1]
In 2013 the company partnered with Guy Harvey. [9]
On Tuesday, March 14, 2023, at the Clearwater Beach location, 20 year old Jonathan Stanley shot and killed 22 year old Rodney Sweeney. Stanley was arrested soon afterwards. [10]
The beachwear sold at Surf Style includes sarongs, sunblock, and swimsuits. The indoor FlowRider artificial wave provides an opportunity to learn surfing, a sport difficult to practice on the Gulf of Mexico with its small waves. [5]
American Eagle Outfitters, Inc. is an American clothing and accessories retailer headquartered at SouthSide Works in Pittsburgh, Pennsylvania. It was founded in 1977 by brothers Jerry and Mark Silverman as a subsidiary of Retail Ventures, Inc., a company that also owned and operated Silverman's Menswear. The Silvermans sold their ownership interests in 1991 to Jacob Price of Knoxville, Tennessee. American Eagle Outfitters is the parent company of Aerie and Todd Snyder.
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Michael Stanton Jeffries is an American businessman who served as CEO of clothing retailer Abercrombie & Fitch from 1992 to 2014. During Jeffries' tenure, Abercrombie & Fitch grew from a "fashion backwater" losing $25 million yearly to a lifestyle brand grossing $2 billion yearly by 2006. Despite Jeffries' success, he received significant criticism for using semi-nude models in his company's advertising, selling clothes with racially and sexually off-color slogans, and his candid stance that Abercrombie & Fitch markets solely to the "cool kids."
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The history of Abercrombie & Fitch began in the 19th century and extends into the 21st century. Key figures who changed and influenced the course of Abercrombie & Fitch's history include co-founders David T. Abercrombie and Ezra Fitch, Limited Brands and Michael Jeffries, the former Chairman and CEO.
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