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Surreptitious advertising refers to secretive communication practices that might mislead the public about products or services. According to the Television Without Frontiers (TWF) Directive [1] from the EU, misleading representations of products are considered intentional "in particular if it is done in return for payment or for similar consideration". [2]
Edward Bernays resorted to surreptitious advertising for the American Tobacco Company back in the 1920s: Women, he discovered, regarded cigarettes in the 1920s as phallic symbols of male power and therefore unsuitable for women. Bernays tried to make smoking attractive to women for ATC. He employed a group of women and asked them to dress up like suffragettes and go on strike. The women marched through New York's Fifth Avenue, and when newspaper reporters photographed them, they lit cigarettes and proclaimed them "torches of freedom".
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
Edward Louis Bernays was an American pioneer in the field of public relations and propaganda, and referred to in his obituary as "the father of public relations". His best-known campaigns include a 1929 effort to promote female smoking by branding cigarettes as feminist "Torches of Freedom", and his work for the United Fruit Company in the 1950s, connected with the CIA-orchestrated overthrow of the democratically elected Guatemalan government in 1954. He worked for dozens of major American corporations, including Procter & Gamble and General Electric, and for government agencies, politicians, and nonprofit organizations.
The American Tobacco Company was a tobacco company founded in 1890 by J. B. Duke through a merger between a number of U.S. tobacco manufacturers including Allen and Ginter and Goodwin & Company. The company was one of the original 12 members of the Dow Jones Industrial Average in 1896. The American Tobacco Company dominated the industry by acquiring the Lucky Strike Company and over 200 other rival firms. Federal Antitrust action begun in 1907 broke the company into several major companies in 1911.
Lucky Strike is an American brand of cigarettes owned by the British American Tobacco group. Individual cigarettes of the brand are often referred to colloquially as "Luckies."
Benson & Hedges is a British brand of cigarettes owned by American conglomerate Altria. Cigarettes under the Benson & Hedges name are manufactured worldwide by different companies such as Rothmans, Benson & Hedges, Philip Morris USA, British American Tobacco, or Japan Tobacco, depending on the region. In the UK, they are registered in Old Bond Street in London, and were manufactured in Lisnafillan, Ballymena, Northern Ireland, before production was moved to Eastern Europe in 2017.
Nicotine marketing is the marketing of nicotine-containing products or use. Traditionally, the tobacco industry markets cigarette smoking, but it is increasingly marketing other products, such as electronic cigarettes and heated tobacco products. Products are marketed through social media, stealth marketing, mass media, and sponsorship. Expenditures on nicotine marketing are in the tens of billions a year; in the US alone, spending was over US$1 million per hour in 2016; in 2003, per-capita marketing spending was $290 per adult smoker, or $45 per inhabitant. Nicotine marketing is increasingly regulated; some forms of nicotine advertising are banned in many countries. The World Health Organization recommends a complete tobacco advertising ban.
Louis Cheskin was a scientific researcher, clinical psychologist, and marketing innovator. Born in the Russian Empire on February 17, 1907, he was a one-time Works Progress Administration (WPA) artistic supervisor. He died of a heart attack at Stanford University Hospital on October 10, 1981, at age 72.
"The Engineering of Consent" is an essay by Edward Bernays first published in 1947, and a book he published in 1955.
Tobacco politics refers to the politics surrounding the use and distribution of tobacco.
George Washington Hill became President of American Tobacco Co. (1925–1946) after his father Percival Hill. He hired public relations expert Edward Bernays to reverse the taboo against women smoking in public, which he did successfully by his advertisement campaigns.
Old Gold is an American brand of cigarette owned and manufactured by the R. J. Reynolds Tobacco Company.
Tobacco smoking has serious negative effects on the body. A wide variety of diseases and medical phenomena affect the sexes differently, and the same holds true for the effects of tobacco. Since the proliferation of tobacco, many cultures have viewed smoking as a masculine vice, and as such the majority of research into the specific differences between men and women with regards to the effects of tobacco have only been studied in-depth in recent years.
Cigarette smoking for weight loss is a weight control method whereby one consumes tobacco, often in the form of cigarettes, to decrease one's appetite. The practice dates to early knowledge of nicotine as an appetite suppressant.
"Torches of Freedom" was a phrase used to encourage women's smoking by exploiting women's aspirations for a better life during the early twentieth century first-wave feminism in the United States. Cigarettes were described as symbols of emancipation and equality with men. The term was first used by psychoanalyst A. A. Brill when describing the natural desire for women to smoke and was used by Edward Bernays to encourage women to smoke in public despite social taboos. Bernays hired women to march while smoking their "torches of freedom" in the Easter Sunday Parade of 31 March 1929, which was a significant moment for fighting social barriers for women smokers.
In Germany, smoking is widespread and is subject to very few and lax regulations compared to other countries in Europe. Tobacco taxes in Germany are among the lowest in Europe. Germany ranks last on the Tobacco Control Scale and has sometimes been referred to as the "smoker's paradise" of Europe. According to German addiction researcher Heino Stöver, Germany has "[...] more cigarette vending machines than any other country in the world."
In Finland, the smoking figures are among the lowest in Europe. There are several factors that have influenced the decrease in the smoking prevalence, such as legislative actions, health promotion and national monitoring systems, policies aimed at reducing tobacco consumption through public awareness campaigns, advertising bans and increased taxation. Ministry of Social Affairs and Health has the leading role in tobacco control in Finland, and one of their main aims is have a more effective ban on sale of tobacco products to children and young people and to prevent sale of illegal tobacco products. Among the key elements in the successful tobacco policy is the traditional collaboration between the health authorities and non-governmental organisations, and intensive health promotion.
The following is a list of public relations, propaganda, and marketing campaigns orchestrated by Edward Bernays.
The Tobacco Products Directive (TPD) or European Tobacco Products Directive (EUTPD) (2014/40/EU) is a directive of the European Union which places limits on the sale and merchandising of tobacco and tobacco related products in the EU. The TPD aims to improve the functioning of the internal market for tobacco and related products, while ensuring a high level of health protection for European citizens. Based on the proposal of the European Commission the Directive entered into force on 19 May 2014 and became applicable in the EU Member States on 20 May 2016.
The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical circumstances, societal and technological change, and regulation. Counter marketing has also changed, in both message and commonness, over the decades, often in response to pro-nicotine marketing.
Electronic cigarettes are marketed to smoking and non-smoking men, women, and children as being safer than cigarettes. In the 2010s, large tobacco businesses accelerated their marketing spending on vape products, similar to the strategies traditional cigarette companies used in the 1950s and 1960s.
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