Sweet Stash

Last updated
Sweet Stash
Company typePrivate
IndustryConfectionery
Founded2025
FoundersEzra Potash, Adeev Potash, Martin Starr
HeadquartersOmaha, Nebraska, United States
ProductsGummy candy
Website sweetstash.com

Sweet Stash is an American candy company founded in 2025 by musicians Ezra and Adeev Potash and actor Martin Starr. Based in Omaha, Nebraska, the company produces gummy candies shaped like music notes. [1] [2]

History

The founders of Sweet Stash met at the Big Slick Celebrity Weekend, an annual fundraising event benefiting Children's Mercy Hospital in Kansas City. [3] Development of the product involved collaboration with food scientist Tessa Porter, formerly of Ferrara Candy Company, who helped refine the product's texture and formulation. [2] The New Yorker described the gummies as influenced by Swedish and Japanese confectionery traditions. [1] The packaging was designed by Ellen Van Dusen, founder of the design studio Dusen Dusen. [4]

Sweet Stash has stated that a portion of profits will be allocated to support arts education, including programs in music, theater, film, and related creative disciplines. [2]

References

  1. 1 2 "They'll Take You to the Candy Shop". The New Yorker. September 8, 2025. Retrieved 2025-09-09.
  2. 1 2 3 "Stars Create Sweet Stash Jams". Snack & Bakery. Retrieved 2025-09-10.
  3. ↑ "The Potash Twins share Big Slick excitement in Kansas City". The Kansas City Star. Retrieved 2025-09-09.
  4. ↑ "The Designer Behind Dusen Dusen". The New York Times. Retrieved 2025-09-09.
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