Swimsuits For All

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Swimsuits For All is an online retailer for women's swimwear, specializing in sizes 4 and up. It was founded in 2005 by current CEO and President Moshe Laniado, and was acquired in October 2014 by New York-based plus size fashion company, Fullbeauty Brands.

Press campaigns

In May 2013, Swimsuits For All introduced a “fatkini” collection, mutually designed with plus-size fashion blogger Gabi Gregg, who coined the term and popularized curvy bikinis. The collection of plus size swimsuits sold out in 48 hours. [1] In February 2015, the plus size swimwear retailer launched its #CurvesInBikinis campaign, which quickly went viral and starred Ashley Graham as the first plus-size model featured in an ad in the Sports Illustrated Swimsuit Issue . [2] Swimsuits For All announced its exclusive partnership with Ashley Graham in December 2015 to make her the face of the brand, [3] and in May 2016, the two launched their first joint swimwear collection, Ashley Graham x Swimsuits For All. [4] In April 2019, plus-size model Ashley Graham and comedian Sherri Shepherd joined Kelvin Davis for a swimsuit campaign. The campaign featured a video commercial. [5] [6] [7]

Related Research Articles

<span class="mw-page-title-main">Bikini</span> Two-piece swimwear

A bikini is a two-piece swimsuit primarily worn by women that features one piece on top that covers the breasts, and a second piece on the bottom: the front covering the pelvis but usually exposing the navel, and the back generally covering the intergluteal cleft and some or all of the buttocks. The size of the top and bottom can vary, from bikinis that offer full coverage of the breasts, pelvis, and buttocks, to more revealing designs with a thong or G-string bottom that covers only the mons pubis, but exposes the buttocks, and a top that covers only the areolae. Bikini bottoms covering about half the buttocks may be described as "Brazilian-cut".

<span class="mw-page-title-main">Swimsuit</span> Clothing worn for swimming

A swimsuit is an item of clothing designed to be worn by people engaging in a water-based activity or water sports, such as swimming, diving and surfing, or sun-orientated activities, such as sun bathing. Different types may be worn by men, women, and children. A swimsuit can be described by various names, some of which are used only in particular locations or for particular types of suit, including swimwear, bathing suit, bathing attire, swimming costume, bathing costume, swimming suit, swimmers, swimming togs, bathers, cossie, or swimming trunks, besides others.

<span class="mw-page-title-main">Marisa Miller</span> American model

Marisa Lee Miller is an American model best known for her appearances in the Sports Illustrated Swimsuit Issue and her work for Victoria's Secret. After a stint shooting with photographer Mario Testino for fashion magazines such as Vogue, Miller began working for both companies in 2002. In 2007, she became a Victoria's Secret Angel, and appeared on the cover of the 2008 Sports Illustrated Swimsuit Issue to record-setting numbers. Her accomplishments have led to her being dubbed the "return of the great American supermodel."

<span class="mw-page-title-main">Tankini</span> Two-piece womans swimsuit

The tankini is a bathing suit combining a tank top, mostly made of spandex-and-cotton or Lycra-and-nylon, and a bikini bottom introduced in the late 1990s. This type of swimwear is considered by some to provide the coverage of a one-piece suit with the convenience of a two-piece suit, as the entire suit need not be removed in order to use a toilet. Tankinis come in a variety of styles, colors, and shapes, and some include features such as integrated push-up bras. It is particularly popular as children's beachwear, and is considered an athletic outfit fit for a triathlon. According to Katherine Betts, Vogue's fashion-news director, this amphibious sportswear for sand or sea lets users go rafting, play volleyball, and swim without worrying about losing their tops.

Venus is an American online and catalog fashion retailer headquartered in Jacksonville, Florida. The company sells clothing, shoes, jewelry and accessories for women. Venus is known for its swimwear and lingerie. The company is known for actively participating in charitable endeavors and community activities.

<span class="mw-page-title-main">Ashley Graham</span> American model (born 1987)

Ashley Graham Ervin is an American model and television presenter. Graham made her debut on the cover of the Sports Illustrated Swimsuit Issue in 2016. A year later, she published her first book, A New Model: What Confidence, Beauty, and Power Really Look Like, which contributes to her advocacy in the body positivity and inclusion movement.

Plus-size clothing is clothing proportioned specifically for people above the average clothing size. The application of the term varies from country to country, and according to which industry the person is involved in.

<span class="mw-page-title-main">Plus-size model</span> Type of model

A plus-size model is an individual size 12 and above who is engaged primarily in modeling plus-size clothing. Plus-size clothing worn by plus-size models is typically catering for and marketed to either big, tall or overweight men and women. Plus-size models also engage in work that is not strictly related to selling clothing, e.g., stock photography and advertising photography for cosmetics, household and pharmaceutical products and sunglasses, footwear and watches. Therefore, plus-size models do not exclusively wear garments marketed as plus-size clothing. This is especially true when participating in fashion editorials for mainstream fashion magazines.

<span class="mw-page-title-main">Bikini variants</span> Swimsuits based on or influenced by the bikini

Many stylistic variations of the bikini have been created. A regular bikini is a two-piece swimsuit that together covers the wearer's crotch, buttocks, and breasts. Some bikini designs cover larger portions of the wearer's body while other designs provide minimal coverage. Topless variants are still sometimes considered bikinis, although they are technically not a two-piece swimsuit.

<span class="mw-page-title-main">History of the bikini</span>

Evidence of bikini-style women's clothing has been found as early as 5600 BC, and the history of the bikini can be traced back to that era. Illustrations of women wearing bikini-like garments during competitive athletic events in the Roman era have been found in several locations, the most famous of which is at Villa Romana del Casale.

ModCloth is a Los Angeles based online retailer of indie and vintage-inspired women’s clothing.

<span class="mw-page-title-main">Robyn Lawley</span> Australian model

Robyn Lawley is an Australian model, writer, photographer and director. She has appeared in Sports Illustrated, Elle, and other publications. She has been outspoken in her support for size-inclusiveness in the fashion and modeling industry and led a boycott which compelled Victoria's Secret to make changes to their annual fashion show.

<span class="mw-page-title-main">Curvy Kate</span> Lingerie brand

Curvy Kate is a lingerie brand specialising in D – K cup Bras and Swimwear. They are currently based in Uxbridge, London. Curvy Kate lingerie is designed for the curvy woman and for small back sizes through to plus size bras with back bands from a 28" – 44". They officially launched in July 2009 at the Harrogate Lingerie Show.

Jennie Runk is an American plus-size model. She is best known for appearing in H&M's Summer 2013 beachwear campaign, which was featured on the front page of H&M's United States website in late April 2013.

<span class="mw-page-title-main">Tess Holliday</span> American plus-size model

Ryann Maegen Hoven, known professionally as Tess Holliday and formerly known as Tess Munster, is an American plus-size model, blogger, and make-up artist based in Los Angeles.

Adore Me is a direct-to-consumer women's intimate apparel brand based in New York City. The company was started by Morgan Hermand-Waiche in 2010 while he was an MBA student at Harvard Business School and is a Certified B Corporation.

<span class="mw-page-title-main">Missguided</span> UK-based clothing retailer

MGL Realisations (2022) Limited is a UK-based fast-fashion retailer selling clothes aimed at women aged 16-35 years old.

<span class="mw-page-title-main">History of swimwear</span>

The history of swimwear traces the changes in the styles of men's and women's swimwear over time and between cultures, and touches on the social, religious and legal attitudes to swimming and swimwear.

Rue107 is a women's clothing brand founded in 2011 by Marie Jean-Baptiste in New York City. It specializes in a wide gamut of sizes of women's clothing, though it is notable for its selection of women's plus-sized clothing and swimwear lines. Since its inception, the clothing brand has been worn by several celebrities, including Beyoncé, Nicki Minaj, and others. The clothing brand has received praise for its clothing lines as well as the attention it has given to plus-sized women in terms of marketing and clothing options. The brand has also received attention for its independent status, its plus-sized clothing options, and the fact that it was a company created by a black woman.

PrettyLittleThing is a UK-based fast-fashion retailer, aimed at 16- to 24-year-old women. The company is owned by Boohoo Group and operates in the UK, Ireland, Australia, US, France, Middle East and North Africa. The brand's headquarters are in Manchester. PrettyLittleThing has offices in London, Paris and Los Angeles.

References

  1. Linge, Mary Kay (2013-05-26). "'Fatkinis' sell out in 48 hours". New York Post . Retrieved 2016-07-06.
  2. "Plus-Sized Model Ashley Graham Rocks Tiny Bikini in 'Sports Illustrated' Swimsuit Ad". Etonline.com. 4 February 2015. Retrieved 2016-07-06.
  3. "Curvy Swimwear Leader swimsuitsforall signs exclusive partnership with Supermodel Ashley Graham" (Press release). Retrieved 2016-07-20.
  4. "Model Ashley Graham's New Swimwear Line for Sizes 10 to 24 Drops Today: It's 'Designed to Make You Feel Badass'" . Retrieved 2016-07-06.
  5. "See Sherri Shepherd and Ashley Graham Lead Body-Positive Swimsuit Campaign". Us Weekly. 2019-05-14. Retrieved 2020-07-24.
  6. All, Swimsuits For. "Every.Body.Counts: Swimsuits For All x KingSize Partner to Launch Summer Campaign Starring Supermodel and Entrepreneur Ashley Graham and Sherri Shepherd". www.prnewswire.com (Press release). Retrieved 2020-07-24.
  7. "Swimsuits For All x KingSize Partner Up for an Every.Body.Counts Summer Campaign". The Curvy Fashionista. 2019-04-30. Retrieved 2020-07-24.