![]() Logo of Swizzels Matlow | |
![]() The Swizzels Matlow factory in New Mills, England | |
Company type | Private limited company |
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Industry | confectionery |
Founded | 1928London, England | in
Founders | Maurice and Alfred Matlow |
Products | Love Hearts, Parma Violets, Rainbow Drops, Double Dip |
Revenue | ![]() |
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Total assets | ![]() |
Number of employees | ![]() |
Website | swizzels |
Swizzels Matlow Limited, branded as Swizzels, is a confectionery manufacturer based in New Mills, Derbyshire, near Stockport in the United Kingdom. [2]
Their highest selling brands are Love Hearts, Parma Violets and Drumstick lollies. [3]
Operations began in the early 1920s at a market stall in Hackney, London, with Maurice and Alfred Matlow selling jellied sweets. [4] They built a small factory in east London in 1928 and became known as Matlow Brothers, producing jellies and chews. [4] In 1933 the firm merged with a rival factory owner, David Dee, who specialised in fizzy compressed tablet sweets (although the company officially became Swizzels Matlow Ltd only in 1975). [4]
In 1940 the Blitz forced their business to relocate northwards to a disused wick factory in New Mills, Derbyshire, where it remains. [4] [5] Parma Violets were introduced in 1946. [4] Love Hearts were introduced in 1954. [4] Drumsticks were introduced in 1957. [4]
Hydrogenated fats were phased out in 2004. [4] Artificial flavourings were discontinued in 2009. [4]
The company had revenues of £47 million in 2010/11 [2] and employs around 600 people. [6] Swizzels Matlow exports 20 per cent of its production, to more than 20 countries, mostly in Europe. [4] Its biggest sales period is Halloween. [4]
Refreshers are one of Swizzels' most popular products. These are flat chewy sweets with sherbet in the middle, available in lemon and strawberry flavours. They are officially named New Refreshers, to avoid trademark confusion with Barratt's compressed tablet Refreshers sweet. [7] [8]
Fizzers are rolled-up tablet candies that fizz and dissolve when put into soda. They are similar to the American candy Smarties (called Rockets in Canada). Swizzels Matlow has also released a line of Giant Fizzers.
Parma Violets are disc-shaped sweets similar to Fizzers but all lilac coloured with an almost 'scenty' taste and no fizziness. Swizzels Matlow has also released a line of Giant Parma Violets.
The Drumstick sweet is a chewy lolly about 2" (5 cm) in length. It features two flavours, milk and raspberry. It has had many special editions, such as the still produced lime and orange flavour. Drumsticks are now vegan. [ citation needed ]
In 2012, Swizzels Matlow launched "Drumstick Squashies", foam-like chewy sweets with the same flavour as the Drumstick lolly. Several flavour variations, such as bubblegum, have also been released. [9]
In 2020, [10] Swizzels released a Drumstick Chocolate Bar. It consists of milk chocolate with a raspberry and milk flavour filling with freeze-dried raspberry pieces. Unlike the Drumstick Squashies, the chocolate bar is suitable for vegetarians.
Products include: [11]
Confectionery is the art of making confections, the sweet foods themselves or the confectioner's shop. Confections are items that are rich in sugar and carbohydrates although exact definitions are difficult. In general, however, confections are divided into two broad and somewhat overlapping categories: bakers' confections and sugar confections. The occupation of confectioner encompasses the categories of cooking performed by both the French patissier and the confiseur.
White Knight is a brand of chocolate-coated, chewy, mint-flavoured confectionery bar sold in Australia. Originally produced by Hoadley's Chocolates it was later manufactured by Nestlé Australia. The packaging is blue and white and features a picture of a knight on a horse. Its slogan is 'Mighty Mint Chew'. The product was discontinued in 2016.
Starburst is the brand name of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which is a subsidiary of Mars, Incorporated. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Blast and Original.
Terry's Chocolate Orange is a chocolate product created by Terry's in 1932 at Terry's Chocolate Works in York, England. The brand has changed ownership several times, and production was moved to Poland in 2005. Since 2018, the Terry's Chocolate Orange has been produced in Strasbourg, France, by Carambar.
Wonka was a confectionery brand owned and licensed by the Swiss corporation Nestlé. In 2018, the branding and production rights were sold to the Ferrero Group, and as a result, the brand was discontinued. The brand later got revived as promotion for Wonka (film).
Parma Violets are a British violet-flavoured tablet confectionery manufactured by the Derbyshire company Swizzels Matlow, named after the Parma violet variety of the flower. The sweets are hard, biconcave disc-shaped sweets, similar to the Fizzers product from the same company but without their fizziness. Swizzels Matlow have also released a line of Giant Parma Violets.
Cadbury Roses is a brand of chocolates made by Cadbury. Introduced in the UK in 1938, they were named after the English packaging equipment company "Rose Brothers" based in Gainsborough, Lincolnshire, that manufactured and supplied the machines that wrapped the chocolates.
Nestlé UK Ltd., trading as Rowntree's, is a British confectionery brand and a former business based in York, England. Rowntree developed the Kit Kat, Aero, Fruit Pastilles, Smarties brands, and the Rolo and Quality Street brands when it merged with Mackintosh's in 1969 to form Rowntree Mackintosh Confectionery. Rowntree's also launched After Eight thin mint chocolates in 1962. The Yorkie and Lion bars were introduced in 1976. Rowntree's also pioneered the festive selection box which in the UK have been a staple gift at Christmas for over a century.
Love Hearts are a type of confectionery manufactured by Swizzels Matlow in the United Kingdom. They are hard, tablet-shaped sweets featuring a short, love-related message on one side of the sweet. They are an updated version of Victorian-era conversation lozenges.
Fry's Chocolate Cream is a chocolate bar developed by J. S. Fry & Sons and currently manufactured by Cadbury. Launched in 1866—nineteen years after Fry's created the first moulded, solid chocolate eating bar — Fry's Chocolate Cream is the first mass-produced chocolate bar and is the world's oldest chocolate bar brand.
Fruit-tella are chewy sweets similar to Sugus, Starburst and Chewits. They are made using real fruit juice, natural colours and natural flavours, sugar and gelatine. They are made by Perfetti Van Melle, the company that also manufactures Mentos and Chupa Chups.
Chewits is the brand name of a cuboid-shaped, soft chewy candy manufactured by Cloetta.
Pineapple lumps or pineapple chunks are a chocolate-covered confection with a soft, chewy pineapple-flavoured middle from New Zealand. They are often identified as Kiwiana.
Sherbet is a fizzy, sweet powder, usually eaten by dipping a lollipop or liquorice, using a small spoon, or licking it from a finger.
Barratt is a confectionery brand in the United Kingdom, known for products including DipDab, Refreshers, Sherbet Fountain, Fruit Salad, Black Jack and Wham.
Allen's, earlier A. W. Allen Limited, is an Australian brand of confectionery products produced by Nestlé. Allen's is the top brand of sugar confectionery in Australia. It is best known for Minties, a soft chewable mint-flavoured confectionery, and their varieties of 'Party Mix' lollies.