This article contains promotional content .(November 2023) |
Type of site | News, digital advertising |
---|---|
Founded | 2008 |
Headquarters | , U.S. |
No. of locations | 95 |
Area served | New Jersey, New York, Pennsylvania, Florida |
Founder(s) | Michael Shapiro |
Key people | Michael Shapiro, CEO |
Industry | Local News |
Services | Local news and digital marketing |
URL | www |
Launched | October 2008 |
Current status | Active |
TAPinto is a network of more than 95 independently owned and operated local news and digital marketing platforms in New Jersey, New York, Pennsylvania and Florida. Based in New Providence, New Jersey. [1] TAPinto.net is one of the largest online local news gathering operations in New Jersey. New Providence residents Michael and Lauryn Shapiro founded the business in October 2008.
TAPinto operates on a franchise model. Each TAPinto local news and digital marketing platform is independently owned and operated by a franchisee, who pays a small upfront fee, a monthly fee, and a nominal percentage of advertising revenue. In exchange, the network provides thorough training, a content management system, tech development and support, graphic design, billing and credit card processing, contract software, a CRM, ongoing continuing education programs, full-time customer service support, and helps with both the business and editorial sides of their operation. TAPinto provides significant training and support to help local news entrepreneurs own and operate a local news and digital marketing platform in their community. [2]
TAPinto is a member of the Local Media Association, the Local Media Consortium, the New Jersey Chamber of Commerce, Downtown New Jersey, the New Jersey Society of Professional Journalists and the Center for Cooperative Media. Many TAPinto owner/publishers are members of their local chamber of commerce as well as civic and community organizations.
Many TAPinto sites have a partnership with high school newspapers in their communities, including TAPinto Berkeley Heights and Governor Livingston High School's newspaper, The Highlander. [3]
In 2023, the New Jersey Society of Professional Journalists honored TAPinto with three Excellence in Journalism Awards. [4] In 2022, the New Jersey Society of Professional Journalists honored TAPinto with eight Excellence in Journalism Awards. [5] Also in 2022, TAPinto journalists were honored with three Excellence in Local News Awards, from the Center for Cooperative Media at Montclair State University. [6]
In 2023, Franchise Business Review named TAPinto as a Top Franchise, [7] Most Innovative Franchise, [8] Top Low-Cost Franchise [9] and Top Franchise for Women. [10]
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