 | A major contributor to this article appears to have a close connection with its subject.(May 2015) |
TA telecom is an African mobile technology and software company that builds mobile content platforms, analytic tools and brands products.
| A major contributor to this article appears to have a close connection with its subject.(May 2015) |
TA telecom is an African mobile technology and software company that builds mobile content platforms, analytic tools and brands products.
The startup was founded in 2000 by Egyptian techpreneur Amr Shady. TA telecom expanded from its headquarters in Egypt to Nigeria, South Africa, Kenya, Libya, UAE, Saudi Arabia, Afghanistan, Rwanda, and Morocco. [1] It started as a mobile advertising provider and provided value-added services (VAS) a year later in 2001. Value-added services are phone services that users can receive in addition to their core voice calls (e.g., ring back tones, daily news summaries that are automatically sent to users by SMS, etc.). The company moved into developing mobile applications and predictive analytics in 2012. TA telecom grew between 2006 and 2013. It began with a small client base in Egypt, but its products now reach around 10 million users in the Middle East and Africa (MENA). The company's employees increased from 15 in 2006 to 65 in 2015. Its revenue also grew by 560% from 2009 to 2014.
MegaKheir Foundation is the charity arm of TA telecom. It is a mobile donation platform whereby users send text messages via their mobile phones to donate EGP 5 per SMS. According to Diginomica, the platform raised USD 1.67M in the Muslim holy month of Ramadan 2014, for several charitable organizations that work on fighting cancer, hunger, poverty, heart disease and many other causes. [3] The 57357 Children Cancer Hospital and the Magdi Yacoub Heart Foundation, which offer free health care in their respective fields, are two organizations who raise funds through MegaKheir.