An infomercial is a form of television commercial that resembles regular TV programming yet is intended to promote or sell a product, service or idea. It generally includes a toll-free telephone number or website. Most often used as a form of direct response television (DRTV), they are often program-length commercials, and are typically 28:30 or 58:30 minutes in length. Infomercials are also known as paid programming. This phenomenon started in the United States, where infomercials were typically shown overnight and early morning, outside peak prime time hours for commercial broadcasters. Some television stations chose to air infomercials as an alternative to the former practice of signing off, while other channels air infomercials 24 hours a day. Some stations also choose to air infomercials during the daytime hours, mostly on weekends, to fill in for unscheduled network or syndicated programming. By 2009, most infomercial spending in the U.S. occurred outside of the traditional overnight hours. Stations in most countries around the world have instituted similar media structures. The infomercial industry is worth over $200 billion.
The Dean Martin Show is a TV variety-comedy series that ran from 1965 to 1974 for 264 episodes. It was broadcast by NBC and hosted by Dean Martin. The theme song to the series was his 1964 hit "Everybody Loves Somebody".
Leeza Kim Gibbons is an American talk show host. She is best known as a correspondent and co-host for Entertainment Tonight (1984–2000) as well as for having her own syndicated daytime talk show, Leeza (1993–2000). In 2013, her book Take 2 became a New York Times bestseller and she won the Daytime Emmy for Outstanding Host in a Lifestyle or Travel program for the PBS show, My Generation. On February 16, 2015, Gibbons was named the winner of Celebrity Apprentice; while on the show she raised $714,000 for her charity Leeza's Care Connection.
Marvin Ginsburg, known professionally as Greg Garrison, was an American producer and director in television.
Proactiv is an American brand of skin-care products developed by two American dermatologists, Katie Rodan and Kathy A. Fields, and launched in 1995 by Guthy-Renker, a California-based direct marketing company, that was endorsed by famous celebrities The range includes moisturizers, body washes and treatment products, but the brand is known for its three-step anti-acne Solutions 3-step routine consisting of a BPO cleanser, glycolic toner and treatment lotion. Proactiv+, a reformulation of the three-step kit, was introduced in 2013, and in 2017, ProactivMD launches powered by Adapalene.
Shopping channels are television programs or specialty channels dedicated to home shopping. These channels typically feature live presentations and product demonstrations, with on-air hosts and spokespeople delivering a sales pitch. Viewers are provided with instructions on how to order the featured products. Shopping channels may focus on mainstream merchandise such as clothing, consumer electronics, and household goods, or on more niche categories like collectibles, high-end fashion, and jewelry. The term may also refer to channels that exclusively broadcast direct-response advertising and infomercial content.
Guthy-Renker is a California-based direct-response marketing company that sells health and beauty products directly to consumers through infomercials, television ads, direct mail, telemarketing, e-mail marketing, and the Internet. Many of its products are endorsed by celebrities including actresses and musicians
Lui Watanabe is a Japanese actress and beauty pageant titleholder who represented Japan in Miss World 2007 in China. She was also one of the finalists of the 2008 edition of Miss Universe Japan. She launched her own yoga company Sunroom Yoga in 2011.
Melissa Kounnas is an Australian actress and television presenter, best known for her role in the children's television series Professor Poopsnaggle and His Flying Zeppelin as Robyn. She was a host on Seeing Is Believing. She is a television presenter for infomercials such as Guthy Renker on morning television.
Canale Italia S.r.l. is a Veneto-based Italian broadcasting company.
GoodLeap, formerly Loanpal, is a finance technology company headquartered in San Francisco, that provides financing options for the residential solar energy industry.
Hayes Barnard is an American entrepreneur. He is currently the founder, chairman, and CEO of GoodLeap, a technology-based finance company. Barnard is also the founder, chairman, and CEO of GivePower, a nonprofit that facilitates solar powered projects to provide clean water and energy systems to underserved communities.
Jean-Louis Sebagh is an Algerian-born French cosmetic surgeon/doctor who is known for his anti-aging surgeries, and use of botox, collagen and vitamin injections specifically on the face and neck.
Melissa "Mally" Hernandez Roncal is a makeup artist and founder of Mally Beauty.
Gregory Renker, is best known for cofounding Guthy-Renker with partner Bill Guthy. He was born in Phoenix, Arizona in 1957 and had eight siblings. Growing up, Renker's family moved a lot due to his father's work managing country clubs and hotels. Renker worked his way through college at San Diego State University and married Stacey Renker several years later.
Renker is a surname. Notable people with the surname include:
Retecapri is an Italian television channel, broadcasting entertainment and information programs, music, and teleshopping. The channel belongs to Television Broadcasting System.
Gems TV was a short-lived German teleshopping channel based in Grünwald near Munich, which broadcast 20 hours daily via Astra 19.2°E from 1 October 2012 to 18 December 2012. In the time from 6 am to 2 pm, the channel was also broadcast via the frequencies of Channel 21. There were offered jewelry of all kinds. The operator was GemsTV Germany GmbH, which sold on the same principle as Gems TV in the UK. Gems TV was a subsidiary of Channel 21.
Wen Hair Care, stylized as WEN Hair Care, is an American hair care brand founded by Chaz Dean.
