Shopping channel

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Shopping channels (also known in British English as teleshopping) are a type of television program or specialty channel devoted to home shopping. Their formats typically feature live presentations and demonstrations of products, hosted by on-air presenters and other spokespeople who provide a sales pitch for the product. Viewers are also instructed on how they can order the product. Shopping channels may focus primarily on mainstream merchandise (such as clothing, consumer electronics, and household goods), or more specialized categories such as collectibles, high-end fashion, and jewelry. The term can also apply to channels whose programming consists exclusively of direct-response advertising and infomercials.

History

The concept was first popularized in the United States in the 1980s, when Lowell "Bud" Paxson and Roy Speer launched a local cable channel known as the Home Shopping Club—which later launched nationally as the Home Shopping Network (HSN). It later gained competition from QVC, who would eventually acquire HSN in 2017. [1] [2] Another, the Shop at Home Network; in 2006, its assets were sold by then-owner Scripps to Jewelry Television (JTV), who merged its carriage with JTV and initially ran Shop at Home as a block on the channel during the prime time and late-night hours. [3]

Another U.S.-based shopping network—ShopHQ—was at one point partly owned by NBCUniversal (and was thus co-branded with its NBC network as "ShopNBC"), but NBCU sold its stake back to majority owner ValueVision in 2013. [4]

Home shopping channels originally relied on telephone ordering, but have since been required to emphasize online shopping as part of their business models in order to compete with online-only competitors (while distinguishing themselves with their use of on-air pitches and offers to entice potential customers). [5] In 2015, QVC acquired the retailer Zulily in an effort to expand its presence in online retail. [6] [7]

Outside of the US, few of the notable shopping channels are TV Shop, QVC UK in Europe, The Shopping Channel in New Zealand, Shop TV in Philippines and TSC in Canada.

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References

  1. ↑ Isidore, Chris (6 Jul 2017). "QVC buying rival Home Shopping Network". CNN Money. Retrieved 6 July 2017.
  2. ↑ Feinberg, Andrew (25 September 1988). "Picking Up The Pieces In Home Shopping". The New York Times. Retrieved 2018-09-30.
  3. ↑ Moss, Linda (2006-06-24). "Jewelry Television Keeps Shop Net Alive". Multichannel News. Retrieved 2024-08-21.
  4. ↑ Mahoney, Kevin (May 23, 2013). "ValueVision Drops ShopNBC Name, Swings To A Profit". Twin Cities Business. Retrieved June 19, 2013.
  5. ↑ "The new retail revolution". Royal Television Society. 2014-07-30. Retrieved 2018-09-30.
  6. ↑ Gottfried, Miriam (August 17, 2015). "zulily Is Lost Up the Amazon With Latest Deal". The Wall Street Journal . Retrieved August 18, 2015.(subscription required)
  7. ↑ Vasan, Paula. "QVC owner to buy Zulily shopping site for $2.4 billion". CNET. Retrieved September 10, 2019.


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