Take It or Leave It (radio show)

Last updated
Take It or Leave It
Other namesThe $64 Question
Country of originUnited States
Language(s)English
Syndicates CBS Radio (April 21, 1940-July 27, 1947)
NBC Radio Network (August 3, 1947-June 1, 1952)
Original releaseApril 21, 1940 (1940-04-21) 
June 1, 1952 (1952-06-01)

Take It or Leave It is a radio quiz show, which ran from April 21, 1940, [1] to July 27, 1947, on CBS. It switched to NBC radio in 1947, and on September 10, 1950, the name of the program was changed to The $64 Question. [2]

Contents

The program was initially sponsored by Eversharp. [3] RCA became the sponsor in 1950 and changed the name because of the previous name's association with Eversharp. [2]

Gameplay

Contestants selected from the audience were asked questions. After answering a question correctly, the contestant had the choice to "take" the prize for that question or "leave it" in favor of a chance at the next question. The first question was worth $1, and the value doubled for each successive question, up to the seventh and final question worth $64. [1]

Cultural influence

During the 1940s, "That's the $64 question" became a common catchphrase for a particularly difficult question or problem. In addition to the common phrase "Take it or leave it", the show also popularized another phrase, widely spoken in the 1940s as a taunt but now mostly forgotten (except in Warner Bros. cartoons). Chanted in unison by the entire audience when someone chose to risk their winnings by going for the $64 prize, it was vocalized with a rising inflection: "You'll be sorry!" [4]

The popularity of the radio program inspired a 1944 20th Century Fox feature film, Take It or Leave It, [5] about a man who needs $1,000 to pay his wife's obstetrician. When he is chosen as a contestant on the radio quiz show, the prize money is increased beyond the usual $64.[ citation needed ]

The program was the basis for the later television program, The $64,000 Question . [6]

In the summer of 1943, the show's audience was estimated at 23 million, making it the highest-rated quiz program on radio. [7] Take It or Leave It was inducted into the National Radio Hall of Fame in 1990. [8]

Personnel

The CBS radio version of the show was first hosted by Bob Hawk (1940–41), [9] followed by Phil Baker (1941–47).In 1947, the series switched to NBC, hosted at various times by Baker, Garry Moore (1947–49), Eddie Cantor (1949–50) and Jack Paar (beginning June 11, 1950). Paar continued as host through the change of the series name to The $64 Question, and was followed by Baker (March–December 1951) and Paar (back in December 1951).[ citation needed ]

David Ross was the announcer, and Ray Block was in charge of the music. [9]

Broadcast history

Only five recordings of the program are known to survive.[ citation needed ]

See also

Related Research Articles

<span class="mw-page-title-main">1950s quiz show scandals</span> Revelations that contestants on TV quiz shows were secretly assisted by producers

The 1950s quiz show scandals were a series of scandals involving the producers and contestants of several popular American television quiz shows. These shows' producers secretly gave assistance to certain contestants in order to prearrange the shows' outcomes while still attempting to deceive the public into believing that these shows were objective and fair competitions. Producers fixed the shows sometimes with the free consent of contestants and out of various motives: improving ratings, greed, and the lack of regulations prohibiting such conspiracy in game show productions.

<span class="mw-page-title-main">Jack Paar</span> American writer, comedian, actor (1918–2004)

Jack Harold Paar was an American talk show host, writer, radio and television comedian, and film actor. He was the second host of The Tonight Show from 1957 to 1962. Time magazine's obituary of Paar reported wryly, "His fans would remember him as the fellow who split talk show history into two eras: Before Paar and Below Paar."

<i>The $64,000 Question</i> American game show

The $64,000 Question was an American game show broadcast in primetime on CBS-TV from 1955 to 1958, which became embroiled in the 1950s quiz show scandals. Contestants answered general knowledge questions, earning money which doubled as the questions became more difficult. The final question had a top prize of $64,000, hence the "$64,000 Question" in the show's title.

<i>Arthur Godfreys Talent Scouts</i> American variety show (1946–1958)

Arthur Godfrey's Talent Scouts was an American radio and television variety show which ran on CBS from 1946 until 1958. Sponsored by Lipton Tea, it starred Arthur Godfrey, who was also hosting Arthur Godfrey and His Friends at the same time.

<i>Truth or Consequences</i> American radio and television game show

Truth or Consequences is an American game show originally hosted on NBC radio by Ralph Edwards (1940–1957) and later on television by Edwards (1950–1954), Jack Bailey (1954–1956), Bob Barker (1956–1975), Steve Dunne (1957–1958), Bob Hilton (1977–1978) and Larry Anderson (1987–1988). The television show ran on CBS, NBC and also in syndication. The premise of the show was to mix the original quiz element of game shows with wacky stunts.

<i>You Bet Your Life</i> American radio and television comedy quiz game show (1947-present)

You Bet Your Life is an American comedy quiz series that has aired on both radio and television. The original version was hosted by Groucho Marx of the Marx Brothers, with announcer and assistant George Fenneman. The show debuted on ABC Radio on October 27, 1947, moved to CBS Radio debuting October 5, 1949, and went to NBC-TV and NBC Radio on October 4, 1950. Because of its simple format, it was possible to broadcast the show on both radio and television but not simultaneously. Many of the laughs on the television show were evoked by Groucho's facial reactions and other visual gimmicks; the two versions were slightly different. The last episode in a radio format aired on June 10, 1960. The series continued on television for another year, recording a season on September 22, 1960 with a new title, The Groucho Show.

<i>The Life of Riley</i> American radio situation comedy series of the 1940s

The Life of Riley is an American radio situation comedy series of the 1940s that was adapted into a 1949 feature film, as well as two different television series, and a comic book.

<span class="mw-page-title-main">Hal March</span> American actor, comedian and game show host

Hal March was an American comedian, actor, and television quiz show emcee.

<i>Major Bowes Amateur Hour</i> American TV series or program

The Major Bowes Amateur Hour was an American radio talent show broadcast in the 1930s and 1940s, created and hosted by Edward Bowes (1874–1946). Selected performers from the program participated in touring vaudeville performances, under the "Major Bowes" name. The program later transitioned to television under host Ted Mack.

The following is the 1958–59 network television schedule for the four major English language commercial broadcast networks in the United States. The schedule covers primetime hours from September 1958 through March 1959. The schedule is followed by a list per network of returning series, new series, and series cancelled after the 1957–58 season.

<i>The Adventures of Maisie</i>

The Adventures of Maisie was a radio comedy series starring Ann Sothern as underemployed entertainer Maisie Ravier. It was a spin-off of Sothern's successful 1939–1947 Maisie movie series, based on a character created by Wilson Collison.

<i>The Big Surprise</i> American TV quiz show

The Big Surprise is a television quiz show broadcast in the United States by NBC from October 8, 1955, to June 9, 1956, and from September 18, 1956, to April 2, 1957. It was hastily created by NBC in response to the ratings success of The $64,000 Question, which had premiered on CBS in summer 1955 and almost instantly became a hit. The Big Surprise offered a grand prize of $100,000.

<span class="mw-page-title-main">Bern Bennett</span> American radio and television announcer (1921–2014)

Bern Bennett was an American radio and television announcer.

<i>Strike It Rich</i> (1947 game show) American radio and TV game show

Strike It Rich is a game show that was broadcast on American radio from June 29, 1947 to December 27, 1957, on CBS and NBC. It was broadcast on television as well, starting in 1951. People in need of money appeared and told their tale of woe, then tried to win money by answering four questions. If the contestant did not win any money, the emcee opened the "Heart Line", which was a phone line to viewers who wished to donate to the contestant's family.

Break the Bank is an American quiz show which aired variously – and sometimes co-existed in separate radio and television forms – on Mutual Radio, ABC Radio and NBC Radio Network, as well ABC, CBS and NBC television, from 1945 to 1957. From October 1956 to January 1957, NBC aired a short-lived prime-time television version called Break the $250,000 Bank.

Stop the Music is a prime time radio game show that aired on ABC Radio on Sundays, from March 21, 1948 to August 10, 1952. Stop the Music crossed over to ABC television on Thursdays, beginning on May 5, 1949 through April 24, 1952, and again for a half-hour from September 7, 1954, to June 14, 1956.

<span class="mw-page-title-main">Ralph Dumke</span> American film actor

Ralph Ernest Dumke was an American comedian and actor who had an active career from the early 1920s up until his death in 1964. He rose to fame as part of a comedy duo with Ed East, performing nationally in vaudeville on the B. F. Keith Circuit from 1922-1932 and then headlining the nationally popular daily afternoon radio program "Sisters of the Skillet" on NBC Radio. In the 1940s Dumke worked as a character actor in Broadway musicals, and from 1949-1964 he worked in American film and television.

<i>Take It or Leave It</i> (1944 film) 1944 film by Benjamin Stoloff

Take It or Leave It is a 1944 American musical-comedy film directed by Benjamin Stoloff and written by Mac Benoff, Harold Buchman, and Snag Werris. It was the screen version of the popular radio quiz show of the same name, whose main feature was "the $64 question." Master of ceremonies Phil Baker played himself in the movie.

Bank on the Stars is an American game show that aired on CBS and NBC from 1953 to 1954. The series was hosted by Jack Paar, Bill Cullen, and Jimmy Nelson. Roger Price, Olin Tice and Bill McCord were the announcers.

Rate Your Mate is a 30-minute old-time radio quiz program that was broadcast on CBS from July 30, 1950, until February 27, 1950, and from July 7, 1951, to July 18, 1951. The trade publication Billboard reported that the program was one of "only two CBS packages [that] really clicked" in the summer of 1950.

References

  1. 1 2 Erickson, Hal (May 28, 2014). From Radio to the Big Screen: Hollywood Films Featuring Broadcast Personalities and Programs. McFarland. pp. 211–213. ISBN   978-0-7864-7757-9 . Retrieved January 13, 2023.
  2. 1 2 "RCA switches 'Take It' tag to '$64 Question'". Variety. July 19, 1950. p. 21. Retrieved September 7, 2023.
  3. 1 2 "Eversharp's 'Leave It' To Stay Put in NBC Spot". Variety. January 26, 1949. p. 27. Retrieved January 13, 2023.
  4. Cox, Jim (2001). The great radio audience participation shows: seventeen programs from the 1940s and 1950s. McFarland & Company, Inc. pp. 160–172. ISBN   0-7864-1071-X.
  5. "Screen News Here and in Hollywood" . The New York Times. December 23, 1943. p. 23. Retrieved January 13, 2023.
  6. Terrace, Vincent (October 14, 2010). Radio Program Openings and Closings, 1931-1972. McFarland. p. 226. ISBN   978-0-7864-4925-5 . Retrieved January 13, 2023.
  7. "'You'll Be Sorry!': The 'Take It or Leave It' audience acclaims the sixty-four dollar question" (PDF). Tune In. July 1943. pp. 23–26. Retrieved January 13, 2023.
  8. "Take It or Leave It". Radio Hall Of Fame. Retrieved 2020-10-18.
  9. 1 2 "Hawk Goes West as 'Take It Or Leave It' Takes Tour". Harrisburg Telegraph. April 5, 1941. p. 25. Retrieved January 13, 2023 via Newspapers.com.