Tastien

Last updated
Tastien
Native name
塔斯汀
Company typePrivate
IndustryFast food
Founded2012
ProductsChinese-style burgers, fast food
Website tasiting.com

Tastien is a Chinese fast food chain that specializes in burgers. As of April 2024, it has 7,254 locations [1] across 342 cities [2] in China. [3] [4] Founded in 2012, the chain has expanded across China, offering fast food items with Chinese elements. [5]

Overview

Tastien was established as part of a broader movement known as neo-Chinese style, which blends traditional Chinese culture with modern approaches. The chain’s main dish is a Western burger with Chinese bread pockets, often filled with classic Chinese dishes such as Yuxiang shredded pork and Mapo tofu. [5] Tastien’s menu items are 30-40% cheaper than comparable items from major Western fast food brands. [5] [6] [7]

Tastien's buns and minced meat are inspired by roujiamo, a traditional snack from Shaanxi province in Northwest China. [8]

References

  1. ↑ 火遍县城的中式汉堡，值70亿吗？ | 投中网 [Is the Chinese-style burger, popular in county towns, worth 7 billion?]. chinaventure.com.cn. Retrieved 2025-03-28.
  2. ↑ "理性增长，塔斯汀中国汉堡门店已突破7000家_央广网". ent.cnr.cn. Retrieved 2025-03-28.
  3. ↑ "How China is making the burger its own". The Economist.
  4. ↑ Jiang, Yaling (February 17, 2024). "China Is Munching Toward a Fast Food Revolution". TIME.
  5. 1 2 3 Jiang, Yaling (2024-02-17). "China Is Munching Toward a Fast Food Revolution". TIME. Retrieved 2025-03-21.
  6. ↑ "Chinese fast-food chains taste success at home, abroad". chinadailyhk. Retrieved 2025-03-21.
  7. ↑ 孙迟. "Culinary traditions ride fast-food lane in China". www.chinadaily.com.cn. Retrieved 2025-03-21.
  8. ↑ "Culinary traditions ride fast-food lane". The Star. 2024-05-07. Retrieved 2025-03-21.


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