 | |
| Industry | Retail (Western wear) |
|---|---|
| Founded | 2015 (Austin, Texas) |
| Headquarters | |
Number of locations | 35 [1] |
Key people | Paul Hedrick (Founder) |
| Products | Western wear |
Number of employees | 400 |
| Website | tecovas.com |
Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas. [2] Along with cowboy boots, Tecovas also sells leather accessories and denim products. [3]
According to popular sources, Hedrick, a Texas native, [4] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots. [5] He started designing and manufacturing boots in Leon, Mexico, [6] before launching the online retailer in 2015. [7] [8] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist. [9]
In addition to its online sales, the company began opening brick and mortar stores in 2019, [10] with locations across several states. [11] [12] [13] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising, [14] with New York and Chicago emerging as two of the company's largest markets. [15]
Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022. [16] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists. [17]
A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece. Traditionally made of leather or rubber, modern boots are made from a variety of materials.
A spur is a metal tool designed to be worn in pairs on the heels of riding boots for the purpose of directing a horse or other animal to move forward or laterally while riding. It is usually used to refine the riding aids (commands) and to back up the natural aids. The spur is used in many equestrian disciplines. Most equestrian organizations have rules covering spur design and use, as well as penalties for using spurs in any manner that constitutes animal abuse.
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Cowboy boots are a specific style of riding boot, historically worn by cowboys. They have a high heel that is traditionally made of stacked leather, rounded to pointed toe, high shaft, and, traditionally, no lacing. Cowboy boots are normally made from cowhide leather, which may be decoratively hand-tooled, but are also sometimes made from "exotic" skins like alligator, snake, ostrich, lizard, eel, elephant, stingray, elk, buffalo, and so on.
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