 | |
| Industry | Retail (Western wear) |
|---|---|
| Founded | 2015 (Austin, Texas) |
| Headquarters | Austin, Texas |
Key people | Paul Hedrick (Founder) |
| Products | Western wear |
Number of employees | 400 |
| Website | tecovas.com |
Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas. [1] Along with cowboy boots, Tecovas also sells leather accessories and denim products. [2]
According to popular sources, Hedrick, a Texas native, [3] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots. [4] He started designing and manufacturing boots in Leon, Mexico, [5] before launching the online retailer in 2015. [6] [7] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist. [8]
In addition to its online sales, the company began opening brick and mortar stores in 2019, [9] with locations across several states. [10] [11] [12] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising, [13] with New York and Chicago emerging as two of the company's largest markets. [14]
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