 | |
| Industry | Retail (Western wear) |
|---|---|
| Founded | 2015 (Austin, Texas) |
| Headquarters | Austin, Texas |
Key people | Paul Hedrick (Founder) |
| Products | Western wear |
Number of employees | 400 |
| Website | tecovas.com |
Tecovas is an American retailer of cowboy boots and Western-style apparel. The company got its start by Paul Hedrick as a direct-to-consumer business and is headquartered in Austin, Texas. [1] Along with cowboy boots, Tecovas also sells leather accessories and denim products. [2]
According to popular sources, Hedrick, a Texas native, [3] graduated from Harvard and began working as a management consultant in Greenwich, Connecticut, where he found it difficult to purchase cowboy boots. [4] He started designing and manufacturing boots in Leon, Mexico, [5] before launching the online retailer in 2015. [6] [7] The company is named for the geological formation Tecovas Creek, allegedly due to the founder's dream of becoming a paleontologist. [8]
In addition to its online sales, the company began opening brick and mortar stores in 2019, [9] with locations across several states. [10] [11] [12] During the COVID-19 pandemic, Tecovas opened seven new physical locations. Sales have grown primarily as a result of digital advertising, [13] with New York and Chicago emerging as two of the company's largest markets. [14]
Tecovas is the official boot sponsor of the Austin Gamblers; one of 10 bull riding teams of the Professional Bull Riders (PBR) Team Series held every summer through autumn in the United States since 2022. [15] In 2024, Tecovas became the first official boot sponsor of the Stagecoach country music festival. Tecovas is also a sponsor of the Opry NextStage, an 11-month program designed to invest in emerging country music artists. [16]
A boot is a type of footwear. Most boots mainly cover the foot and the ankle, while some also cover some part of the lower calf. Some boots extend up the leg, sometimes as far as the knee or even the hip. Most boots have a heel that is clearly distinguishable from the rest of the sole, even if the two are made of one piece. Traditionally made of leather or rubber, modern boots are made from a variety of materials.
A spur is a metal tool designed to be worn in pairs on the heels of riding boots for the purpose of directing a horse or other animal to move forward or laterally while riding. It is usually used to refine the riding aids (commands) and to back up the natural aids. The spur is used in many equestrian disciplines. Most equestrian organizations have rules covering spur design and use, as well as penalties for using spurs in any manner that constitutes animal abuse.
Thigh-high boots, known also as thigh-length boots or simply thigh boots, are boots that extend above the knees to at least mid-thigh. Other terms for this footwear include over-the-knee boots, a name originally used for 15th century riding boots for men. These are sometimes called pirate boots, especially when cuffed. Over-the-knee boots are sometimes abbreviated to OTK boots. Lengths vary from reaching just over the knee to reaching almost to the crotch.
Chaps are sturdy coverings for the legs consisting of leggings and a belt. They are buckled on over pants with the chaps' integrated belt, but unlike trousers, they have no seat and are not joined at the crotch. They are designed to provide protection for the legs and are usually made of leather or a leather-like material. Their name is a shortened version of the Spanish word chaparajos. Chaparajos were named after the chaparral, from which they were designed to protect the legs while riding on horseback. Like much of western American horse culture, the origin of chaparajos was in the south of Spain, from which it then passed on to the part of New Spain that later became Mexico, and has been assimilated into cowboy culture of the American West. They are a protective garment to be used when riding a horse through brushy terrain. In the modern world, they are worn for both practical work purposes and for exhibition or show use. Chaps have also been adopted for use on motorcycles, particularly by cruiser-style motorcycle riders.
The Will Rogers Memorial Center (WRMC) is a 120-acre (0.49 km2) American public entertainment, sports and livestock complex located in Fort Worth, Texas. It is named for American humorist and writer Will Rogers. It is a popular location for the hosting of specialized equestrian and livestock shows, including the annual Fort Worth Stock Show, the annual National Reined Cow Horse Association Snaffle Bit Futurity, the World Championship Paint Horse Show, and 3 major events of the National Cutting Horse Association each year. It is also the former home of the Fort Worth Texans ice hockey team, and it hosted a PBR Bud Light Cup Series event annually from 1995 through 2004. Events at the WRMC attract over two million visitors annually. The complex contains the following facilities:
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Justin Boots is an American western and equestrian footwear brand. It is a division of Justin Brands, Inc., itself a subsidiary of Berkshire Hathaway.
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Cowboy boots are a specific style of riding boot, historically worn by cowboys. They have a high heel that is traditionally made of stacked leather, rounded to pointed toe, high shaft, and, traditionally, no lacing. Cowboy boots are normally made from cowhide leather, which may be decoratively hand-tooled, but are also sometimes made from "exotic" skins like alligator, snake, ostrich, lizard, eel, elephant, stingray, elk, buffalo, and so on.
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The Bull Riding Hall of Fame, located at Cowtown Coliseum in the Fort Worth Stockyards in Fort Worth, Texas, United States, is a hall of fame for the sport of bull riding. It is incorporated as a non-profit organization in the State of Texas, and created to "recognize, memorialize, and applaud the bull riders, bullfighters, bulls, stock contractors, events, and individuals who have made a historic contribution and attained stellar performance in the sport." Membership is open to fans worldwide.
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