Telecom Australia

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Telecom Australia
State Owned Enterprise
Industry Telecommunication
Fate Renamed
Founded 1 July 1975;43 years ago (1975-07-01)
Defunct 1995
Headquarters Melbourne, Australia
Area served
Australia
Website www.telecom.com.au

Telecom Australia was the trading name of the:

The predecessor of Telecom Australia was the Australian Postmaster-General's Department.

Postmaster-Generals Department

In Australia, the Postmaster-General's Department (PMG) was an Australian Government department, established at Australia's Federation in 1901, whose responsibilities included the provision of postal and telegraphic services throughout Australia. It was abolished in December 1975, and in its place two separate legal entities were established: Telecom and Australia Post.

Contents


Brand History

Telecom Australia 1993 logo.svg
Telecom Australia logo 1993 - 1995

The original Telecom Australia logo was designed by Pieter Huveneers in 1975.

In April 1993, Telecom Australia underwent a rebrand. The AOTC's official name was changed to Telstra. It adopted the Telstra name as its trading name overseas, but retained the Telecom Australia name domestically until 1 July 1995, where it adopted the Telstra name domestically as well. FHA Image Design was commissioned to produce a new brand image as part of the rebrand to unify the various Telecom Australia sub-brands that would face competition from the deregulated market. This new branding would also help to ease the transition from Telecom Australia to Telstra in the domestic market.

Telstra Corporation Limited is Australia's largest telecommunications company which builds and operates telecommunications networks and markets voice, mobile, internet access, pay television and other products and services.

Phone card art

Telecom's phone cards featured artwork of landmarks in Australia, Aboriginal art and events in Australia. All cards had these paintings except the $2.00 cards which had photographs.

Sports

Telecom Australia was the main sponsor of Rally Australia from 1992 to 1994 before becoming Telstra in 1995.

Rally Australia

Rally Australia is an automobile rally event which was held in and around Perth, Western Australia from 1988 until 2006, when that state's tourism commission severed its collaboration with the event. The rally was part of the Asia-Pacific Rally Championship in 1988 and the World Rally Championship from 1989 to 2006. The event returned in 2009 to the Northern Rivers region of New South Wales in early September and alternated with Rally New Zealand for 2010 and 2012 before becoming an annual fixture in its own right from 2013. From 2011 the event was relocated to Coffs Harbour.

See also

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