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Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
There are several types of mass media in the United States: television, radio, cinema, newspapers, magazines, and web sites. The U.S. also has a strong music industry. New York City, Manhattan in particular, and to a lesser extent Los Angeles, are considered the epicenters of U.S. media.
Cox Enterprises, Inc. is a privately held global conglomerate headquartered in Atlanta, Georgia, United States, with approximately 55,000 employees and $21 billion in total revenue. Its major operating subsidiaries are Cox Communications and Cox Automotive. The company's major national brands include AutoTrader, Kelley Blue Book, Manheim Auctions and more.
CNNfn was an American cable television news network operated by the CNN subsidiary of the media conglomerate Time Warner from December 29, 1995, and of AOL Time Warner until December 15, 2004. The network was dedicated to covering financial markets and business news, similar to CNBC, TechTV and Bloomberg Television.
Adweek is a weekly American advertising trade publication that was first published in 1979. Adweek covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet.
Advertising media selection is the process of choosing the most efficient media for an advertising campaign. To evaluate media efficiency, planners consider a range of factors including: the required coverage and number of exposures in a target audience; the relative cost of the media advertising and the media environment. Media planning may also involve buying media space. Media planners require an intricate understanding of the strengths and weaknesses of each of the main media options. The media industry is dynamic - new advertising media options are constantly emerging. Digital and social media are changing the way that consumers use media and are also influencing how consumers acquire product information.
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Broadcasting & Cable is a weekly telecommunications industry trade magazine published by Future US. Previous names included Broadcasting-Telecasting, Broadcasting and Broadcast Advertising, and Broadcasting. B&C, which was published biweekly until January 1941, and weekly thereafter, covers the business of television in the U.S.—programming, advertising, regulation, technology, finance, and news. In addition to the newsweekly, B&C operates a comprehensive website that provides a roadmap for readers in an industry that is in constant flux due to shifts in technology, culture and legislation, and offers a forum for industry debate and criticism.
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Gary Gannaway is an American businessman, entrepreneur, and philanthropist. Gannaway received the Entrepreneur of the Year Award from Merrill Lynch, Ernst & Young and Inc. magazine in its inaugural year.
Act III Publishing was a company that published a number of trade magazines that covered the Media, Publishing, Music and Television Industries. The company was in business from 1985 to approximately 1991/92 when the various titles were sold to a variety of other publishers and the remaining titles were shut down. Act III Publishing was owned by the famous TV producer/writer Norman Lear who held a controlling interest through his company Act III Communications. The company was based in New York City.
Sponsor was created by Norman R. Glenn for radio and TV advertising sponsors. The first issue of the magazine was published in November 1946 as a monthly, before being published twice a month from January 1949. It became a weekly in 1956 and the last issue was published in May 1968.
Sol J. Paul was an American broadcaster, writer, ad sales leader, media policy pundit, and magazine publisher. He was the founding publisher of Television/Radio Age and Cable Age which chronicled the evolution of television from the 1950s to the 1990s and an innovator in the field of advertising. Paul was an advisor on media policy to five United States presidential administrations. He was a former journalist for The Washington Post and Gannett and wrote radio scripts for CBS during his early career. Paul’s publishing company, Television Editorial Corporation, owned and published a range of texts and periodicals related to broadcast media during the height of the Cold War including the World Radio TV Handbook
Xandr, Inc. is the advertising and analytics subsidiary of Microsoft, which operates an online platform, Community, for buying and selling consumer-centric digital advertising.
Eugene Secunda, Ph.D. is a Fulbright Scholar and a member of the faculty in the Department of Media, Culture & Communication at New York University, where he has taught for 35 years. He is also an academic adviser in NYU's Gallatin School of Individualized Study. He previously served on the business school faculties of New York University, City University of New York and Adelphi University. Secunda was awarded New York University Teaching Excellence Awards in 2003 and 2018. He was awarded a Fulbright Scholarship Award to lecture at the University of Ljubljana in Slovenia in 2006. The co-author of Selling War to America: From the Spanish American War to the Global Waron Terror and Shifting Time and Space: The Story of Videotape, He also has written articles for The Wall Street Journal, Los Angeles Times and New York Magazine, as well as for Advertising Age, Adweek and many other marketing communications publications. Among these articles are ones that have specifically addressed the theory and use of wartime propaganda. He has additionally authored articles that have been published in ten refereed academic journals. He was communications director for both the Campaign to Save Grand Central Station and the annual New York Cares Coat Drive.
Lifetime Medical Television (LMT) was a television service featuring programming directed at doctors. It aired on the Lifetime cable channel in the United States from 1983 to 1993. Co-owned with the network by Hearst-ABC/Viacom Entertainment Services (HAVES), LMT was the longest-running specialist program service for doctors at its closure. Some of its programs were sponsored by a core group of pharmaceutical companies, who also aired advertisements for specific drugs aimed at physicians.
References
- ↑ "Television/ Radio Age - A biweekly magazine of radio, TV and advertising from 1953 to 1989". American Radio History. Retrieved June 4, 2014.
- 1 2 History of US Television: A Personal Reminiscence, Lawrence H. Rogers
- 1 2 3 "Water Cooler: The Good Ol' Days: Russian Jews and the TV Trades". Video Age International. April 15, 2008. Retrieved June 4, 2014.
- ↑ Writing for Television, Radio and New Media, Robert Hilliard
- ↑ Video Age International Apr 1992 p. 28
- ↑ "VideoAge International Articles". Video Age International. December 2011. Retrieved June 4, 2014.
- ↑ "Sol J. Paul". Variety. October 8, 1992. Retrieved June 4, 2014.
- ↑ "Sol J. Paul Dies at 78; A Magazine Publisher". The New York Times. October 8, 1992. Retrieved June 4, 2014.