A trade magazine, also called a trade journal or trade paper (colloquially or disparagingly a trade rag), is a magazine or newspaper whose target audience is people who work in a particular trade or industry. [1] The collective term for this area of publishing is the trade press. [2]
In 1928, Popular Aviation became the largest aviation trade magazine with a circulation of 100,000. [3]
As digital journalism grew in importance, trade magazines started to build their presence on the internet. To retain readership and attract new subscribers, trade magazines usually impose paywall on their websites. [4]
Trade publications [5] keep industry members abreast of new developments. In this role, it functions similarly to how academic journals or scientific journals serve their audiences. Trade publications include targeted advertising, which earns a profit for the publication and sales for the advertisers while also providing sales engineering–type advice to the readers, that may inform purchasing and investment decisions.
Trade magazines typically contain advertising content centered on the industry in question with little, if any, general-audience advertising. They may also contain industry-specific job notices. [6]
For printed publications, some trade magazines operate on a subscription business model known as controlled circulation, in which the subscription is free but is restricted only to subscribers determined to be qualified leads.
A magazine is a periodical publication, print or digital, generally produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content forms. Magazines are generally financed by advertising, purchase price, prepaid subscriptions, or by a combination of the three. They are categorised by their frequency of publication, their target audiences, their subjects of focus, and their tones or approach. Appearance on the cover of print magazines has historically been understood to convey a place of honor or distinction to an individual or event.
Publishing is the activity of making information, literature, music, software, and other content available to the public for sale or free of charge. Traditionally, the term refers to the creation and distribution of printed works, such as books, comic books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include digital publishing such as e-books, digital magazines, websites, social media, music, and video game publishing.
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, and is now used by many businesses, websites and even pharmaceutical companies in partnership with governments.
Men's Health (MH), published by Hearst, is the world's largest men's magazine brand, with 35 editions in 59 countries; it is the bestselling men's magazine on U.S. newsstands.
Ladies' Home Journal was an American magazine that ran until 2016 and was last published by the Meredith Corporation. It was first published on February 16, 1883, and eventually became one of the leading women's magazines of the 20th century in the United States. In 1891, it was published in Philadelphia by the Curtis Publishing Company. In 1903, it was the first American magazine to reach one million subscribers.
Ziff Davis, Inc. is an American digital media and internet company. Founded in 1927 by William Bernard Ziff Sr. and Bernard George Davis, the company primarily owns technology- and health-oriented media websites, online shopping-related services, internet connectivity services, gaming and entertainment brands, and cybersecurity and martech tools. Previously, the company was predominantly a publisher of hobbyist magazines.
The Calgary Herald is a daily newspaper published in Calgary, Alberta, Canada. Publication began in 1883 as The Calgary Herald, Mining and Ranche Advocate, and General Advertiser. It is owned by the Postmedia Network.
School Library Journal (SLJ) is an American monthly magazine containing reviews and other articles for school librarians, media specialists, and public librarians who work with young people. Articles cover a wide variety of topics, with a focus on technology, multimedia, and other information resources that are likely to interest young learners. Reviews are classified by the target audience of the publications: preschool; schoolchildren to 4th grade, grades 5 and up, and teens; and professional librarians themselves. Fiction, non-fiction, and reference books books are reviewed, as are graphic novels, multimedia, and digital resources.
Crain Communications Inc is an American publishing conglomerate based in Detroit, United States, with 13 foreign subsidiaries.
BPA Worldwide is a United States–based not-for-profit media auditing company that provides independent, third-party audits of media including print, digital, out-of-home and events.
Flying, sometimes styled FLYING, is an aviation magazine published since 1927 and called Popular Aviation prior to 1942, as well as Aeronautics for a brief period. It is read by pilots, aircraft owners, aviation enthusiasts and aviation-oriented executives in business, commercial and general aviation markets worldwide.
Hemmings Motor News is a monthly magazine catering to traders and collectors of antique, classic, and exotic sports cars. It is the largest and oldest publication of its type in the United States, with sales of 215,000 copies per month, and is best known for its large classified advertising sections. The magazine counts as subscribers and advertisers practically every notable seller and collector of classic cars, including Jay Leno and his Big Dog Garage, and most collector car clubs are included in its directory.
Newspapers have been published in the United States since the 18th century and are an integral part of the culture of the United States. Although a few newspapers including The New York Times, USA Today, and The Wall Street Journal are sold throughout the United States, most U.S. newspapers are published for city or regional markets. The New York Times, The Wall Street Journal, and The Washington Post are often referred to as the United States' "newspaper of record".
MicroScope is a digital magazine and website for computer manufacturers, distributors and resellers within the IT channel in the United Kingdom. Based in London, the magazine is owned by Informa TechTarget; it formerly published as a weekly print magazine under Dennis Publishing Ltd and Reed Business Information for over 29 years. The last printed edition was published on Monday 28 March 2011, leaving only the online edition. The magazines prominent focus is news, analysis, and assessment of issues within the channel marketplace. It was available free to professionals who meet the circulation requirements with it being funded through revenue received from display and classified advertising. In the late 1990s, MicroScope remarked in its masthead “MicroScope – The No.1 news weekly for computer resellers and suppliers”.
Shonen Jump, officially stylized SHONEN JUMP and abbreviated SJ, was a shōnen manga anthology published in North America by Viz Media. It debuted in November 2002 with the first issue having a January 2003 cover date. Based on Shueisha's popular Japanese magazine Weekly Shōnen Jump, Shonen Jump was retooled for English readers and the American audience, including changing it from a weekly publication to a monthly one. It featured serialized chapters from different manga series and articles on Japanese language and culture, as well as manga, anime, video games, and figurines. The premiere issue of Shonen Jump also introduced the first official English translations of One Piece, Sand Land, Yu-Gi-Oh!, YuYu Hakusho, and Naruto.
WSJ Magazine is a luxury glossy news and lifestyle monthly magazine published by The Wall Street Journal. It features luxury consumer products advertisements and is distributed to subscribers in large United States markets. Its coverage spans art, fashion, entertainment, design, food, architecture, travel and more. Kristina O'Neill was Editor in Chief from October 2012 to 2023. Sarah Ball, previously Style News Editor, became Editor in Chief in June 2023. Launched as a quarterly in 2008, the magazine grew to 12 issues a year for 2014. It was originally intended to be a monthly magazine named Pursuits.
The decline of newspapers in the 21st century is region dependent. Data supports that, in the U.S. and Europe, popularity and sales are wavering. In these regions, industry is facing slumping ad sales, the loss of much classified advertising, and precipitous drops in circulation. The U.S. saw the loss of an average of two newspapers per week between late 2019 and May 2022, leaving an estimated 70 million people in places that are already news deserts and areas that are in high risk of becoming so. Prior to that steep decline, newspapers' weekday circulation had fallen 7% and Sunday circulation 4% in the United States, their greatest declines since 2010. If the trend continues, a third of newspapers will be lost by 2025, according to a 2022 study published by Northwestern University.
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports, art, and science. They often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns.
Farm Journal is a United States agricultural trade magazine that was established in 1877, and is the leading United States farm magazine.
Charles Babcock, editor of Digital News, a trade publication, said
| Authority control databases: National |
|---|
