Tempo (brand)

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Logo Tempo (Marke) logo.svg
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Package of handkerchiefs by Tempo (2006) Tempotaschentuecher neues design.jpg
Package of handkerchiefs by Tempo (2006)

Tempo is the first German brand for paper handkerchiefs. [1] [2] Today, the brand belongs to Essity.

Contents

The brand name became independent in Germany in the course of time as a generic name and in colloquial language, paper handkerchiefs of other brands were often referred to as "Tempo handkerchief" or "Tempo" for short. [3] [4] [5] [6]

History

The disposable paper handkerchief made of cellulose was the product idea of two Jewish leading owners of Vereinigte Papierwerke AG, Oskar Rosenfelder (1878–1950) and his brother Emil Rosenfelder (1861–1945/1946). Oskar registered the Tempo brand on January 29, 1929 [5] at the Reichspatentamt in Berlin. [6] The Nazis forced the two to sell their firm. [6]

In 1935, 150 million products were produced by Tempo. [6] This number rose to 1 billion in 1955 and more than 4 billion in 1962. [6]

In 2001, the brand was sold to SCA. [6] Since a secession, Tempo has been part of Essity. [6]

Literature

References

  1. ↑ "DPMAregister | Marken - Registerauskunft". register.dpma.de. Retrieved 2021-02-28.
  2. ↑ "Gesundheit! Tempo wird 75". stern.de (in German). Retrieved 2021-02-28.
  3. ↑ "Bekannte als Gattungsbegriff verwendete Marken". www.slogans.de (in German). Archived from the original on 2021-01-27. Retrieved 2021-02-28.
  4. ↑ WELT (2003-06-25). "Bitte ein Tempo und ein Aspirin!". DIE WELT. Retrieved 2021-02-28.
  5. 1 2 "Seit 90 Jahren verschnupft - Panorama - Badische Zeitung". www.badische-zeitung.de (in German). Retrieved 2021-02-28.
  6. 1 2 3 4 5 6 7 Ritzer, Uwe. "Eine deutsche Geschichte". Süddeutsche.de (in German). Retrieved 2021-02-28.
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