Tenson (brand)

Last updated
Tenson
Company type Private
Industry Clothing manufacture
Founded Varberg, Sweden, 1951
Founder Paul Rydholm
Headquarters
Gothenburg, Sweden
Key people
 Tomas Solin, CEO
Products Jackets, Clothing
Number of employees
30
Parent Nedvest Capital
Website www.tenson.com

Tenson is an outdoor clothing designer and manufacturer that was founded in 1951 by the entrepreneur Paul Rydholm in Varberg, a coastal town in western Sweden. [1] [2] [3] Tenson has also developed its own technologies and material such as MPC Moisture Permeability Coating and mpc extreme AIR PUSH.

Tenson develops, markets and sells products into three categories: outdoor, ski and lifestyle. [4] The brand's market includes Scandinavia, the Netherlands, Belgium, the UK, Germany, Austria and Switzerland.

In 2023, the brand was acquired by the Swedish group New Wave Group. [4] [5]

References

  1. ↑ "History | Tenson". www.tenson.com. Retrieved 2025-08-10.
  2. ↑ "Texet Polska - Tenson Brand". www.texet.pl. Retrieved 2025-08-10.
  3. ↑ "Tenson - Swedish Outdoor Technical Clothing Since 1951 | Innovation and Weather Protection". GRAND FROID. Retrieved 2025-08-10.
  4. 1 2 "Tenson | Basic Group". www.basicgroup.it. Retrieved 2025-08-10.
  5. ↑ UK, FashionNetwork com (2023-07-02). "Sweden's New Wave Group acquires local outdoor brand Tenson". FashionNetwork.com. Retrieved 2025-08-10.
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