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The Advertising Archives is a picture library and museum with an archive of one million British and American press ads, TV stills, magazine covers, catalogues, greetings cards, posters, illustrations and cultural ephemera dating from 1850 to the present day. It is located in London and is the largest collection of its kind in Europe. The archives are not open to the public. [1]
In 1989 Larry and Suzanne Viner established The Advertising Archives from Larry's personal collection of thousands of vintage magazines. [2]
In 2002 The Advertising Archives purchased the rights to John Bull magazine from IPC Media. John Bull was a weekly magazine, originally published in the UK from the late 1940s to the early 1960s by Odhams Press, with cover illustrations which epitomized middle-class English life of the time. In many ways it mirrored the iconic cover artwork of its American equivalent, The Saturday Evening Post .
All of the iconic 20th century brands are represented in the collection including Coca-Cola, Heinz, Nike, Apple, Cadillac, and Chanel as well as thousands of lesser known brands and marketing failures. The collection also features magazine cover artwork and includes the work of famous illustrators such as Norman Rockwell and J. C. Leyendecker. These and many other illustrators were also commissioned to do adverts. The Advertising Archives also holds the largest collection of La Vie Parisienne magazine artwork in the UK.
Patrick Nagel was an American artist and illustrator. He created popular illustrations on board, paper, and canvas, most of which emphasize the female form in a distinctive style, descended from Art Deco and Pop art. He is best known for his illustrations for Playboy magazine and the pop music group Duran Duran, for whom he designed the cover of the best-selling album Rio, which has been acclaimed as one of the greatest album covers of all time.
An illustrator is an artist who specializes in enhancing writing or elucidating concepts by providing a visual representation that corresponds to the content of the associated text or idea. The illustration may be intended to clarify complicated concepts or objects that are difficult to describe textually, which is the reason illustrations are often found in children's books.
Joseph Christian Leyendecker was one of the most prominent and financially successful freelance commercial artists in the U.S. He was active between 1895 and 1951 producing drawings and paintings for hundreds of posters, books, advertisements, and magazine covers and stories. He is best known for his 80 covers for Collier's Weekly, 322 covers for The Saturday Evening Post, and advertising illustrations for B. Kuppenheimer men's clothing and Arrow brand shirts and detachable collars. He was one of the few known homosexual artists working in the early-twentieth century U.S.
Georges Léonnec, the brother of the novelist Félix Léonnec, began his career as a cartoonist selling drawings to newspapers in 1899. After participating in World War I he worked as an illustrator for the magazine La Vie Parisienne. He worked for several other publications including Fantasio and Le Sourire. He was also well known for his advertising illustrations for Byrrh apéritif wine, Dufayel department stores, and the Casino of Paris.
La Vie Parisienne was a French weekly magazine founded in Paris in 1863 and was published without interruption until 1970. It was popular at the start of the 20th century. Originally it covered novels, sports, theater, music and the arts. In 1905 the magazine changed hands and the new editor Charles Saglio changed its format to suit the modern reader. It soon evolved into a mildly risqué erotic publication. During World War I, General Pershing personally warned American servicemen against purchasing the magazine, which boosted its popularity in the United States.
Jessie Willcox Smith was an American illustrator during the Golden Age of American illustration. She was considered "one of the greatest pure illustrators". A contributor to books and magazines during the late 19th and early 20th centuries, Smith illustrated stories and articles for clients such as Century, Collier's, Leslie's Weekly, Harper's, McClure's, Scribners, and the Ladies' Home Journal. She had an ongoing relationship with Good Housekeeping, which included a long-running Mother Goose series of illustrations and also the creation of all of the Good Housekeeping covers from December 1917 to 1933. Among the more than 60 books that Smith illustrated were Louisa May Alcott's Little Women and An Old-Fashioned Girl, Henry Wadsworth Longfellow's Evangeline, and Robert Louis Stevenson's A Child's Garden of Verses.
Sir William Russell Flint was a Scottish artist and illustrator who was known especially for his watercolours of women. He also worked in oils, tempera, and printmaking.
Chéri Hérouard was a French illustrator who was most famously known for his forty-five-year work for French society magazine, La Vie Parisienne. Born as Chéri-Louis-Marie-Aime Haumé in Rocroi on 6 January 1881, Hérouard's father died in a hunting accident just before his birth. His mother remarried to a Hérouard, who was a descendant of the doctor of Louis XIII, and Chéri took the new name. Hérouard married Henriette Tabillon on 17 August 1903. Chéri Herouard's first printed artwork appeared in Le Journal de la Jeunesse in 1902. Upon stepping into the Publishing House of Calmann-Lévy, he met Anatole France, who encouraged him to continue his work.
Mr Bingo is an illustrator, artist and speaker, living and working in London, UK.
Mitchell Hooks was an American artist and illustrator known for his artwork for paperback books and magazines.
Jean-Claude Floch, known as Floc'h is a French illustrator, comics artist, and writer. He is known for his use of the style known as ligne claire. His older brother Jean-Louis Floch was also a cartoonist and illustrator.
Michael Turner is a British illustrator who specialises in motoring and aviation paintings. He is regarded as one of the early examples of such type and is one of the most highly regarded of all. Turner counts racing drivers, teams, sponsors, pilots, motor and aircraft manufacturers, R.A.F. and Army messes, museums and private collections as his client lists and has hosted a number of solo shows all over the world, plus other specialist shows.
Edward John Jones was a British science fiction illustrator; initially known as a fan artist, he later became a professional freelancer. He illustrated numerous science fiction book and magazine covers, some under the pseudonym S. Fantoni, and provided interior illustrations for books and magazines. Jones was active in the field from 1953 to 1985, and reprints of his artwork continued to appear on book covers until his death in 1999.
Paul Brooks Davis is an American graphic artist.
Draner, actually Jules Joseph Georges Renard, was a Belgian painter, Illustrator and cartoonist. Draner, who began working as an illustrator for renowned newspapers in 1861 and resided in Paris, created late costumes for a variety of renowned theaters and opera houses. He is also considered to be an early Belgian comics artist.
Charles Livingston Bull (1874–1932) was an American illustrator. Bull studied taxidermy in Rochester, New York and is known for his illustration of wildlife.
Cândido Aragonez de Faria was a Brazilian caricaturist, painter, lithographer and poster designer who emigrated to France in 1882. Faria designed posters for performers in café-chantants and the cinema but also for music scores. The collective art work of his workshop, which continued after his death, was signed Atelier Faria.
John La Gatta, also spelled LaGatta, was an advertising illustrator active during the first half of the 20th century.
Naiad June Einsel was an American commercial illustrator and artist. Over the course of her career, Einsel completed artwork for magazines, newspapers, and brands. Einsel, along with husband Walter, was inducted into the Society of Illustrators' Hall of Fame in 2008.
Scandale is a French clothing designer credited with the invention of the girdle and the first company to mass-produce a product using the fabrics Lycra and Lastex. Their innovation greatly impacted the fashion industry and the way women around the world wore undergarments. They were also the first company to use illustrations in advertising, important to French culture, and using contemporary French illustrators, artists, and photographers, like René Gruau, who also designed the iconic Scandale logo.