The Age of Earthquakes

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The Age of Earthquakes: A Guide to the Extreme Present
The Age of Earthquakes.jpg
First edition (US)
Authors
IllustratorWayne Daly
LanguageEnglish
Publisher Penguin Books (UK)
Blue Rider Press (US)
Publication date
March 5, 2015 (UK)
March 3, 2015 (US)
Publication placeUnited Kingdom
Media typePrint (paperback) and digital (ebook)
Pages256 pp
ISBN 978-0-141-97956-4

The Age of Earthquakes: A Guide to the Extreme Present is a book written by British writer and curator Shumon Basar, Canadian writer and artist Douglas Coupland, and Swiss curator Hans Ulrich Obrist. It was published in 2015 by Penguin Books in the UK, Blue Rider Press in the U.S. and Eichborn in Germany.

Contents

Summary

Modelled around the influential 1967 paperback The Medium is the Massage, by Marshall McLuhan, Quentin Fiore and Jerome Agel — which was first published by Penguin Books in the UK — The Age of Earthquakes updates McLuhan's prophetic 20th century pronouncements to the Internet addled, 21st century. "The unpredictable side effects of technology are what dictate the future – there is always an excess to what we invent," say Basar/Coupland/Obrist, "we would argue that it's those excess effects... that produce the most radical – and also sometimes most unsettling – moral, philosophical, social and cultural transformations." [1] The book's abiding premise, therefore, is that, "We haven't just changed our brains these past few years. We've changed the structure of the planet". [2]

Design

The Age of Earthquakes is directly inspired by Quentin Fiore's experimental style he made famous in The Medium is the Massage. For The Age of Earthquakes, graphic designer Wayne Daly took familiar visual cues from contemporary apps and other screen based matter, and translated them onto the printed page, in stark black and white. The text — written and collated by Basar/Coupland/Obrist — appears as aphoristic phrases and quotes. Some pages are left blank, while others require the reader to rotate the book 90 degrees, reminiscent of the portrait/horizontal modes on mobile phones. The reading experience emulates what Fiore achieved with The Medium is the Massage: to create "a dialogue between the computer and the book." [3]

Visual contributors

Most of the images in the book were generated from a process entitled "mindsourcing." [4] The manuscript was sent to 35 artists, from all over the world, some born after 1989, several born before 1945, who were asked to respond with relevant visual work.

They are Farah Al Qasimi, Ed Atkins, Gabriele Basilico, Alessandro Bava, Josh Bitelli, James Bridle, Cao Fei, Alex Mackin Dolan, Thomas Dozol, Constant Dullaart, Cécile B. Evans, Rami Farook, Hans-Peter Feldmann, GCC, Liam Gillick, Dominique Gonzalez-Foerster, Eloise Hawser, Camille Henrot, Hu Fang, K-Hole, Koo Jeong-A, Katja Novitskova, Lara Ogel, Trevor Paglen, Yuri Pattison, Jon Rafman, Bunny Rogers, Bogosi Sekhukhuni, Taryn Simon, Hito Steyerl, Michael Stipe, Rosemarie Trockel, Amalia Ulman, David Weir and Trevor Yeung.

Reception

Pacific Standard magazine described it as "a kind of philosophical Anarchist Cookbook for the online era"; [5] Jon Snow on Channel 4 News called it "absolutely amazing"; [6] Vice.com characterised it as "a new philosophy-cum-modern-self-help book"; [1] and Dazed said it was a "guidebook, map for today and mediation on the madness of our media, it's an awesome, dizzying read." [7] However, The Los Angeles Times accused it of being, "a project that looks backward, rather than ahead,"; [8] and Kirkus Reviews said, "its hipper-than-thou self-satisfaction runs close to the surface of a superficial book." [9] Jarvis Cocker dedicated one of his last BBC Radio 6 Music Sunday Service [10] programs to The Age of Earthquakes. Cocker interviewed Basar and Coupland, in a montage of music and words that echoed the experience of the book.

Notes

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<span class="mw-page-title-main">Marshall McLuhan</span> Canadian philosopher and communications scholar (1911–1980)

Herbert Marshall McLuhan was a Canadian philosopher whose work is among the cornerstones of the study of media theory. He studied at the University of Manitoba and the University of Cambridge. He began his teaching career as a professor of English at several universities in the United States and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. He is known as the "father of media studies".

Media ecology theory is the study of media, technology, and communication and how they affect human environments. The theoretical concepts were proposed by Marshall McLuhan in 1964, while the term media ecology was first formally introduced by Neil Postman in 1968.

<i>The Medium Is the Massage</i> 1967 book by Marshall McLuhan and Quentin Fiore

The Medium is the Massage: An Inventory of Effects is a book co-created by media analyst Marshall McLuhan and graphic designer Quentin Fiore, with coordination by Jerome Agel. It was published by Bantam Books in 1967 and became a bestseller with a cult following. The U.K. edition was published by Allen Lane Penguin Books using cover art by Newsweek photographer Tony Rollo.

<span class="mw-page-title-main">Hans Ulrich Obrist</span> Swiss art curator, critic and historian (born 24/5/1968)

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Shumon Basar is a British writer, editor and curator.

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