![]() Cover of the first edition | |
Author | Naomi Wolf |
---|---|
Language | English |
Publisher | Chatto & Windus |
Publication date | 1990 |
Media type | |
ISBN | 978-0-385-42397-7 |
Followed by | Fire with Fire: The New Female Power and How To Use It |
The Beauty Myth: How Images of Beauty Are Used Against Women is a nonfiction book by Naomi Wolf, originally published in 1990 by Chatto & Windus in the UK and William Morrow & Co (1991) in the United States. It was republished in 2002 by HarperPerennial with a new introduction.
The basic premise of The Beauty Myth is that as the social power and prominence of women have increased, the pressure they feel to adhere to unrealistic social standards of physical beauty has also grown stronger because of commercial influences on the mass media. This pressure leads to unhealthy behaviors by women and a preoccupation with appearance in both sexes, and it compromises the ability of women to be effective in and accepted by society.
In her introduction, Wolf offers the following analysis:
The more legal and material hindrances women have broken through, the more strictly and heavily and cruelly images of female beauty have come to weigh upon us... [D]uring the past decade, women breached the power structure; meanwhile, eating disorders rose exponentially and cosmetic surgery became the fastest-growing specialty... [P]ornography became the main media category, ahead of legitimate films and records combined, and thirty-three thousand American women told researchers that they would rather lose ten to fifteen pounds than achieve any other goal...More women have more money and power and scope and legal recognition than we have ever had before; but in terms of how we feel about ourselves physically, we may actually be worse off than our unliberated grandmothers. [1]
Wolf also posits the idea of an iron maiden, an intrinsically unattainable standard that is then used to punish women physically and psychologically for their failure to achieve and conform to it. Wolf criticizes the fashion and beauty industries as exploitative of women, but claims the beauty myth extends into all areas of human functioning. Wolf writes that women should have "the choice to do whatever we want with our faces and bodies without being punished by an ideology that is using attitudes, economic pressure, and even legal judgments regarding women's appearance to undermine us psychologically and politically". Wolf argued that women were under assault by the "beauty myth" in five areas: work, religion, sex, violence, and hunger. Ultimately, Wolf argues for a relaxation of normative standards of beauty. [2]
Wolf's book was a quick bestseller, garnering intensely polarized responses from the public and mainstream media, but winning praise from many feminists. Second-wave feminist Germaine Greer wrote that The Beauty Myth was "the most important feminist publication since The Female Eunuch ", and Gloria Steinem wrote: "The Beauty Myth is a smart, angry, insightful book, and a clarion call to freedom. Every woman should read it." [3] British novelist Fay Weldon called the book "essential reading for the New Woman", [4] and Betty Friedan wrote in Allure magazine that "The Beauty Myth and the controversy it is eliciting could be a hopeful sign of a new surge of feminist consciousness." [5]
With the publication of The Beauty Myth, Wolf became a leading spokesperson of what was later described as the third wave of the feminist movement.
In Who Stole Feminism? (1994) Christina Hoff Sommers criticized Wolf for publishing the claim that 150,000 women were dying every year from anorexia in the United States, writing that the actual figure was more likely to be somewhere between 100 and 400 per year. [6]
Similarly, a 2004 paper compared Wolf's eating disorder statistics to statistics from peer-reviewed epidemiological studies and concluded that 'on average, an anorexia statistic in any edition of The Beauty Myth should be divided by eight to get near the real statistic.' Schoemaker calculated that there are about 525 annual deaths from anorexia, 286 times less than Wolf's statistic. [7]
Humanities scholar Camille Paglia also criticized the book, arguing that Wolf's historical research and analysis was flawed. [8]
Within women's studies, scholars [ who? ] posit that the Beauty Myth is a powerful force that keeps women focused on and distracted by body image and that provides both men and women with a way to judge and limit women due to their physical appearance. Magazines, posters, television ads and social media sites are, in this hypothesis, among the many platforms today that perpetuate beauty standards for both men and women. The daily presence and circulation of these platforms, it is argued, makes escaping these ideals almost impossible. Women and men alike are faced with ideal bodies, bodies that are marketed as attainable through diets and gym memberships. However, for most people these beauty standards are neither healthy nor achievable through diet or exercise. Women often place a greater importance on weight loss than on maintaining a healthy average weight, and they commonly make great financial and physical sacrifices to reach these goals. Yet failing to embody these ideals makes women targets of criticism and societal scrutiny.
Perfectionistic, unattainable goals are cited as an explanation for the increasing rates of plastic surgery and anorexia nervosa. Anorexia is one of the most prevalent eating disorders in Western countries "affecting an estimated 2.5 million people in the United States alone." [9] Of this number, more than 90 percent of anorexics are girls and young women. They suffer from a "serious mental health disease that involves compulsive dieting and drastic weight loss". This weight loss is the result of deliberate self-starvation to achieve a thinner appearance, and it is frequently associated with the disorder bulimia. Anorexia's deep psychological roots make it difficult to treat and often extend the recovery process into a life-long journey.
Some feminists believe the beauty myth is part of a system that reinforces male dominance. According to Naomi Wolf, as women increasingly focus their attention on their physical appearance, their focus on equal rights and treatment takes a lower priority. The same is argued in Simone de Beauvoir's The Second Sex , in which she recounts the effects of societies that condition adolescent girls and young women to behave in feminine ways. According to Beauvoir, these changes encompass a "huge array of social expectations including physical appearance, but unlike the social expectations on boys, the social expectations on girls and women usually inhibit them from acting freely". [10] In her argument, Beauvoir cites things such as clothing, make-up, diction and manners as subjects of scrutiny that women face but men do not.
According to Dr. Vivian Diller's book Face It: What Women Really Feel as their Looks Change and What to Do About It, "most women agree, reporting the good looks continue to be associated with respect, legitimacy, and power in their relationships". [11] [ page needed ] Diller writes that in the commercial world, hiring, evaluations and promotions based on physical appearance push women to place the importance of beauty above that of their work and skills.
In February 2010, a filmed 42-minute lecture delivered by Naomi Wolf at California Lutheran University, entitled The Beauty Myth: The Culture of Beauty, Psychology, & the Self, was released on DVD by Into the Classroom Media. [12]
Naomi Rebekah Wolf is an American feminist author, journalist, and conspiracy theorist.
Sexual objectification is the act of treating a person solely as an object of sexual desire. Objectification more broadly means treating a person as a commodity or an object without regard to their personality or dignity. Objectification is most commonly examined at the level of a society (sociology), but can also refer to the behavior of individuals (psychology), and is a type of dehumanization.
Body image is a person's thoughts, feelings and perception of the aesthetics or sexual attractiveness of their own body. The concept of body image is used in several disciplines, including neuroscience, psychology, medicine, psychiatry, psychoanalysis, philosophy, cultural and feminist studies; the media also often uses the term. Across these disciplines, there is no single consensus definition, but broadly speaking, body image consists of the ways people view themselves; their memories, experiences, assumptions, and comparisons about their appearances; and their overall attitudes towards their respective heights, shapes, and weights—all of which are shaped by prevalent social and cultural ideals.
Equality feminism is a subset of the overall feminism movement and more specifically of the liberal feminist tradition that focuses on the basic similarities between men and women, and whose ultimate goal is the equality of both genders in all domains. This includes economic and political equality, equal access within the workplace, freedom from oppressive gender stereotyping, and an androgynous worldview.
The Second Sex is a 1949 book by the French existentialist philosopher Simone de Beauvoir, in which the author discusses the treatment of women in the present society as well as throughout all of history. Beauvoir researched and wrote the book in about 14 months between 1946 and 1949. She published the work in two volumes: Facts and Myths, and Lived Experience. Some chapters first appeared in the journal Les Temps modernes.
Victim feminism is a term that has been used by some conservative postfeminist writers such as Katie Roiphe and Naomi Wolf to critique forms of feminist activism which they see as reinforcing the idea that women are weak or lacking in agency.
Susan Bordo is an American philosopher work in contemporary cultural studies, with a particular focus on feminist theory. Her scholarship examines the intersection of culture and the body, addressing topics such as eating disorders, including anorexia nervosa and bulimia nervosa, plastic surgery, ideals of beauty, racism and the body, masculinity, and sexual harassment.
Lipstick feminism is a variety of feminism that seeks to embrace traditional concepts of femininity, including the sexual power of women, alongside traditional feminist ideas. The concept emerged within the third-wave as a response to ideals created by previous movements, where women felt that they could not both be feminine and a feminist.
Fat feminism, often associated with "body-positivity", is a social movement that incorporates feminist themes of equality, social justice, and cultural analysis based on the weight of a woman or a non-binary feminine person. This branch of feminism intersects misogyny and sexism with anti-fat bias. Fat feminists advocate body-positive acceptance for all bodies, regardless of their weight, as well as eliminating biases experienced directly or indirectly by fat people. Fat feminists originated during third-wave feminism and is aligned with the fat acceptance movement. A significant portion of body positivity in the third-wave focused on embracing and reclaiming femininity, such as wearing makeup and high heels, even though the second-wave fought against these things. Contemporary western fat feminism works to dismantle oppressive power structures which disproportionately affect fat, queer, non-white, disabled, and other non-hegemonic bodies. It covers a wide range of topics such as diet culture, fat-phobia, representation in media, ableism, and employment discrimination.
Sexual Politics is the debut book by American writer and activist Kate Millett, based on her PhD dissertation at Columbia University. It was published in 1970 by Doubleday. It is regarded as a classic of feminism and one of radical feminism's key texts, a formative piece in shaping the intentions of the second-wave feminist movement. In Sexual Politics, an explicit focus is placed on male dominance throughout prominent 20th century art and literature. According to Millett, western literature reflects patriarchal constructions and the heteronormativity of society. She argues that men have established power over women, but that this power is the result of social constructs rather than innate or biological qualities.
Susie Orbach is a British psychotherapist, psychoanalyst, writer and social critic. Her first book, Fat is a Feminist Issue, analysed the psychology of dieting and over-eating in women, and she has campaigned against media pressure on girls to feel dissatisfied with their physical appearance. She was married to the author Jeanette Winterson. She is honoured in BBC'S 100 Women in 2013 and 2014. She was the therapist to Diana, Princess of Wales during the 1990s.
The Myth of Male Power: Why Men are the Disposable Sex is a 1993 book by Warren Farrell, in which the author argues that the widespread perception of men having inordinate social and economic power is false, and that men are systematically disadvantaged in many ways.
Camille Anna Paglia is an American academic, social critic and feminist. Paglia was a professor at the University of the Arts in Philadelphia, Pennsylvania from 1984 until the university's closure in 2024. She is critical of many aspects of modern culture and is the author of Sexual Personae: Art and Decadence from Nefertiti to Emily Dickinson (1990) and other books. She is also a critic of contemporary American feminism and of post-structuralism, as well as a commentator on multiple aspects of American culture such as its visual art, music, and film history.
The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals. While many factors, such as "parenting, education, [and] intimate relationships" also affect body image, "the media and body image are closely related." This is because thousands of advertisements contain messages about physical attractiveness and beauty, examples of which include commercials for clothes, cosmetics, weight reduction, and physical fitness. Researchers have conducted studies in an attempt to see if such advertisements have effects on teenage body image, and what those effects might be.
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Who Stole Feminism? How Women Have Betrayed Women is a 1994 book about American feminism by Christina Hoff Sommers, a writer who was at that time a philosophy professor at Clark University. Sommers argues that there is a split between equity feminism and what she terms "gender feminism". Sommers contends that equity feminists seek equal legal rights for women and men, while gender feminists seek to counteract historical inequalities based on gender. Sommers argues that gender feminists have made false claims about issues such as anorexia and domestic battery and exerted a harmful influence on American college campuses. Who Stole Feminism? received wide attention for its attack on American feminism, and it was given highly polarized reviews divided between conservative and liberal commentators. Some reviewers praised the book, while others found it flawed.
The feminine beauty ideal is a specific set of beauty standards regarding traits that are ingrained in women throughout their lives and from a young age to increase their perceived physical attractiveness. It is experienced by many women in the world, though the traits change over time and vary in country and culture.
The following is a timeline of the history of feminism.
Meat Market: Female Flesh Under Capitalism is a 2011 book by British journalist, author and political activist Laurie Penny, which they describe as their "little anti-capitalist-feminist pop-theory book".
Body positivity is a social movement that promotes a positive view of all bodies, regardless of size, shape, skin tone, gender, and physical abilities. Proponents focus on the appreciation of the functionality and health of the human body instead of its physiological appearance.
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