A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment, or social media. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. The most-visited sites are Google, YouTube, and Facebook.
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
Game Developer is a website created in 1997 that focuses on aspects of video game development. It is owned and operated by Informa and acted as the online sister publication to the print magazine Game Developer prior to the latter's closure in 2013.
Web 2.0 refers to websites that emphasize user-generated content, ease of use, participatory culture and interoperability for end users.
A webisode is an episode of a series that is distributed as part of a web series or on streaming television. It is available either for download or in streaming, as opposed to first airing on broadcast or cable television. The format can be used as a preview, as a promotion, as part of a collection of shorts, or as a commercial. A webisode may or may not have been broadcast on TV. What defines it is its online distribution on the web, or through video-sharing web sites such as Vimeo or YouTube. While there is no set standard for length, most webisodes are relatively short, ranging from 3–15 minutes in length. It is a single web episode, but collectively is part of a web series. The term webisode was first introduced in the Merriam-Webster's Collegiate Dictionary in 2009.
User-generated content (UGC), alternatively known as user-created content (UCC), is generally any form of content, such as images, videos, text, testimonials, and audio, that has been posted by users on online content aggregation platforms such as social media, discussion forums and wikis. It is a product consumers create to disseminate information about online products or the firms that market them.
A viral video is a video that becomes popular through a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email. For a video to be shareable or spreadable, it must focus on the social logics and cultural practices that have enabled and popularized these new platforms.
Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. Types of social media involved include RSS feeds, social news, bookmarking sites, and social networking sites such as Facebook, Instagram, Twitter, video sharing websites, and blogging sites. SMO is similar to search engine optimization (SEO) in that the goal is to generate web traffic and increase awareness for a website. SMO's focal point is on gaining organic links to social media content. In contrast, SEO's core is about reaching the top of the search engine hierarchy. In general, social media optimization refers to optimizing a website and its content to encourage more users to use and share links to the website across social media and networking sites.
Randall Patrick Munroe is an American cartoonist, author, and engineer best known as the creator of the webcomic xkcd. Munroe has worked full-time on the comic since late 2006. In addition to publishing a book of the webcomic's strips, titled xkcd: Volume 0, he has written four books: What If?, Thing Explainer, How To, and What If? 2.
xkcd, sometimes styled XKCD, is a webcomic created in 2005 by American author Randall Munroe. The comic's tagline describes it as "a webcomic of romance, sarcasm, math, and language". Munroe states on the comic's website that the name of the comic is not an initialism but "just a word with no phonetic pronunciation".
Total Recut is a social networking, video sharing and resources website for fans and creators of video remixes, recuts and mash-ups, where users can submit, view, share, rate and comment on user generated remixed video clips. Total Recut was created in June 2007 as a result of the master's degree project of an Irish graduate student, Owen Gallagher, who wrote his Masters Thesis on remix culture. The County Donegal, Ireland based service uses embedding technology to display a wide array of video content, including movie trailer recuts, political remixes, machinima, subvertisements, music mash-ups and many others. The site also contains original material that users can remix including a large number of public domain videos and Creative Commons licensed clips.
Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. It is often used by businesses in order to achieve the following goals: attract attention and generate leads, expand their customer base, generate or increase online sales, increase brand awareness or credibility, and engage an online community of users. Content marketing attracts new customers by creating and sharing valuable free content as well as by helping companies create sustainable brand loyalty, providing valuable information to consumers, and creating a willingness to purchase products from the company in the future.
Google Lively was a web-based virtual environment created and developed by Google. It was discontinued and permanently shut down on December 31, 2008.
Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.
Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.
People of Walmart (PoW) is an entertainment website featuring user-submitted photos of Walmart customers considered to be socially awkward or undesirable by users of the site. PoW has been promoted largely on sites like Digg and Funny or Die, and linked on Facebook and Twitter. People of Walmart was founded in 2009 by brothers Andrew and Adam Kipple, and their friend Luke Wherry.
YouTube Instant is a real-time search engine built and launched in September 2010 by nineteen-year-old college student and Facebook-software-engineer intern Feross Aboukhadijeh of Stanford University that allows its users to search the YouTube video database as they type. It follows on the heels of Google Instant, and has been described as a "novelty toy", a "prototypal digit to tie the "instant" bandwagon" as well as a "completely excellent way to waste 15 minutes".
Memeburn is a website that focuses on digital news and events in the emerging markets sphere. Founded by South African entrepreneur Matthew Buckland, the Cape Town-based website focuses on current events in the world of social media, mobile and general technology, and has featured interviews with the likes of WordPress creator and CEO Matt Mullenweg, Foursquare founder Dennis Crowley, Evernote CEO Phil Libin, the co-creator of Google Now and entrepreneur Richard Branson as well Naspers CEO Koos Bekker, Wired founder Chris Anderson and Stumbleupon CEO Mark Bartels. It is particularly interested in the BRICS, as well as digital innovation, viral online marketing campaigns and general tech trends.
Viral phenomena or viral sensation are objects or patterns that are able to replicate themselves or convert other objects into copies of themselves when these objects are exposed to them. Analogous to the way in which viruses propagate, the term viral pertains to a video, image, or written content spreading to numerous online users within a short time period. This concept has become a common way to describe how thoughts, information, and trends move into and through a human population.
Micro.blog is a microblogging and social networking service created by Manton Reece. It is the first large multi-user social media service to support the Webmention and Micropub standards published by the World Wide Web Consortium, and is part of the Fediverse, supporting ActivityPub.
