The Boulevard is a $300 million mixed-use development that is located in Abdali Project in Amman, Jordan. It consists of a pedestrian strip surrounded by twelve 6 floored buildings. Inaugurated in 2014 by King Abdullah II accompanied by Queen Rania. [1] [2]
The Boulevard embodies the city's commitment to modern urban development and cultural enrichment. Located in the heart of the capital, this dynamic area offers a multifaceted experience, blending contemporary architecture with traditional Jordanian charm. Developed by Abdali Investment and Development, The Boulevard is a key element of the larger Abdali project, which aims to revitalize the Abdali district and create a vibrant hub for both residents and visitors. [3]
The Boulevard consists of a pedestrian strip flanked by twelve buildings, including four office buildings and eight residential ones, comprising 398 studios and apartments managed by Rotana Arjaan. [4] [5] Retail outlets, restaurants, and cafes occupy the ground floor, while rooftop spaces are dedicated to health clubs and upscale dining. [6] [7]
One of The Boulevard's standout features is the Boulevard Arjaan by Rotana, a luxury hotel offering elegant accommodations and amenities. The hotel includes state-of-the-art conference facilities, world-class dining options, and provides guests with a sophisticated retreat in the heart of Amman. [8]
In addition to its commercial and hospitality offerings, The Boulevard serves as a cultural hub, hosting a variety of events and activities year-round. From art exhibitions and live performances to food festivals and community gatherings, it fosters a vibrant cultural scene. [9]
The architectural design of The Boulevard features sleek lines, expansive glass facades, and landscaped public spaces. The incorporation of sustainable building practices ensures that The Boulevard protects the environment for future generations. This commitment to sustainability aligns with Jordan's broader efforts to promote eco-friendly development and reduce carbon emissions. [10]
The Boulevard's diverse array of retail outlets, restaurants, and entertainment venues cater to a wide range of tastes and preferences. From high-end fashion stores to cozy cafes serving traditional Jordanian cuisine, the strategic location of the area makes it easily accessible from various parts of the city, enhancing its appeal as a prime destination for shopping and leisure activities. [11]
As a symbol of Amman's global identity, The Boulevard reflects the city's history and cultural heritage. Through a seamless blend of modernity and tradition, this dynamic area embodies the essence of Jordanian hospitality and innovation. [12]
The Boulevard contributed to the country's economic growth by creating job opportunities and attracting investment and tourism to the area. It plays a vital role in the prosperity of Amman and its residents. Moreover, The Boulevard serves as a catalyst for further development in the surrounding area, encouraging additional investment in infrastructure and facilities. [13]
Amman is the capital and the largest city of Jordan, and the country's economic, political, and cultural center. With a population of four million as of 2021, Amman is Jordan's primate city and is the largest city in the Levant region, the fifth-largest city in the Arab world, and the tenth-largest metropolitan area in the Middle East.
Dubai World Trade Centre (DWTC) is a convention and exhibition centre.
Jordan is a sovereign Arab state in the Middle East. The capital, Amman, is Jordan's most populous city as well as the country's economic, political and cultural centre.
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Abdali is an area in the Greater Amman Municipality, Jordan. It is named relative to King Abdullah I who founded it during the 1940s. It covers an area of 15 square kilometres (6 sq mi) in the heart of Amman, with a population of 165,333 in 2015. Large parts of the district are residential, but due its geographical location in the center of the city, it contains several important governmental buildings and businesses. The area is known for containing several bus stations serving routes to many cities in Jordan. It contains the Jabal el-Hussein camp, a Palestinian refugee camp.
Rotana Hotel Management Corporation PJSC is a hotel management company in the Middle East, Africa, the Balkans and Turkey. It has a portfolio of over 100 properties in 26 cities and operates six sub brands which include Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana, Edge by Rotana and The Residences by Rotana.
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Amer Talal Al-Fayez (Arabic: عامر طلال مثقال الفايز, is a Jordanian statesman and politician that served as the Head of Royal Protocol and is currently the president and chairman at Al-Abdali Investment & Development PSC.
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