Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement.
A patent medicine is a non-prescription medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name, and claimed to be effective against minor disorders and symptoms, as opposed to a prescription drug that could be obtained only through a pharmacist, usually with a doctor's prescription, and whose composition was openly disclosed. Many over-the-counter medicines were once ethical drugs obtainable only by prescription, and thus are not patent medicines.
Grey Gull Records was a record company and label founded in Boston, Massachusetts in 1919. The company was started by Theodore Lyman Shaw, a member of an upper class family from Wellesley, Massachusetts.
Digital display advertising is online graphic advertising through banners, text, images, video, and audio. The main purpose of digital display advertising is to post company ads on third-party websites. A display ad is usually interactive, which allows brands and advertisers to engage deeper with the users. A display ad can also be a companion ad for a non-clickable video ad.
Google Ads is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, and videos to web users. It can place ads in the results of search engines like Google Search, mobile apps, videos, and on non-search websites. Services are offered under a pay-per-click (PPC) pricing model.
Vicks is an American brand of over-the-counter medications owned by the American companies Procter & Gamble and Kaz Incorporated. Vicks manufactures NyQuil and its sister medication, DayQuil as well as other medications in the "Quil" line. Vicks also produces the Formula 44 brand of cough medicines, cough drops, Vicks VapoRub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Inc., based in Greensboro, North Carolina. Richardson-Vicks, Inc., was eventually sold to Procter & Gamble in 1985. Procter & Gamble divested the Vicks VapoSteam U.S. liquid inhalant business and sold it to Helen of Troy in 2015.
In the United States, commercial radio stations make most of their revenue by selling airtime to be used for running radio advertisements. These advertisements are the result of a business or a service providing a valuable consideration, usually money, in exchange for the station airing their commercial or mentioning them on air. The most common advertisements are "spot commercials", which normally last for no more than one minute, although extended versions, commonly running for up to 45, 60 or more minutes, are termed "informercials" because they delve deeper into detailed information on and stories about commercial product or service offerings.
Charles Henry Fletcher organized and led the Centaur Company, makers of "Fletcher's Castoria", serving as president and general manager.
Fletcher's Castoria, now known as Fletcher's Laxative, is an oral syrup containing a stimulant laxative and ingredients to soothe the stomach. It is a product of The Mentholatum Company, Inc.
Sterling Drug was an American based global pharmaceutical company. It was also known as Sterling Winthrop, Inc., after the merger with Winthrop-Stearns Inc. which itself resulted from the merger of Winthrop Chemical Company Inc. and Frederick Stearns & Company. It was formerly known as Sterling Winthrop Pharmaceuticals.
Doctor Earl Sawyer Sloan was an American entrepreneur and philanthropist. His parents were Andrew Sloan and Susan Bass Clark Sloan.
The Mentholatum Company, Inc. is a maker of non-prescription health care products founded in 1889 by Albert Alexander Hyde in the United States. It was bought out by Rohto Pharmaceutical Co., a Japanese health care company, in 1988. The Mentholatum Company is known for its top three products, Mentholatum Ointment, Mentholatum Deep Heating Rub, and Mentholatum Lip Care. The Mentholatum Company also produces Fletcher's Laxative a product line purchased in 1984, from Sterling Drug. The Mentholatum Building in Buffalo, New York, was listed on the National Register of Historic Places in 2017.
Direct-to-consumer advertising (DTCA) refers to the marketing and advertising of pharmaceutical products directly to consumers as patients, as opposed to specifically targeting health professionals. The term is synonymous primarily with the advertising of prescription medicines via mass media platforms—most commonly on television and in magazines, but also via online platforms.
Edwin Wiley Grove, commonly known as E. W. Grove, was an American business magnate, entrepreneur, and self-made millionaire. He founded the Paris Medicine Company, creating and producing its most well-known patent medicine products, Grove's Tasteless Chill Tonic and Laxative Bromo Quinine tablets. He later invested in and developed properties in cities in the southern United States, including Atlanta, Georgia, and Asheville, North Carolina.
McCann, formerly McCann Erickson, is an American global advertising agency network, with offices in 120 countries. McCann is part of McCann Worldgroup, along with several other agencies, including direct digital marketing agency MRM//McCann, experiential marketing agency Momentum Worldwide, healthcare marketing group McCann Health, and public-relations and strategic-communications agency Weber Shandwick.
Mildred Barnes Bliss was an American art collector, philanthropist, and one of the cofounders of the Dumbarton Oaks Research Library and Collection in Washington, D.C.
Partnership to End Addiction, formerly called The Partnership for a Drug Free America, is a non-profit organization aiming to prevent the misuse of illegal drugs. The organization is most widely known for its TV ad This Is Your Brain on Drugs.
d-CON is a brand of rodent control products, which is distributed and owned in the United States by the UK-based consumer goods company Reckitt.
The history of nicotine marketing stretches back centuries. Nicotine marketing has continually developed new techniques in response to historical circumstances, societal and technological change, and regulation. Counter marketing has also changed, in both message and commonness, over the decades, often in response to pro-nicotine marketing.
