The Drag | |
---|---|
Directed by | Carlos Marchiori |
Produced by | Wolf Koenig Robert Verrall |
Narrated by | Guy Glover |
Cinematography | Murray Fallen |
Edited by | Karl Duplessis (sound) |
Music by | Donald Douglas |
Production company | |
Distributed by | National Film Board of Canada |
Running time | 8 minutes |
Country | Canada |
Language | English |
The Drag is a 1965 anti-smoking animated short film, animated and directed by the Italian artist Carlos Marchiori for the National Film Board of Canada. [1] [2] [3] [4] [5]
The Drag, which was sponsored by the Canadian Department of National Health and Welfare, is aimed at young people and is a comical look at the dangers of tobacco addiction and the difficulties of quitting. It also explores the part that cigarette advertising played in getting people hooked. It traces the insecure protagonist's path to addiction after he discovers, as a teen-ager, that smoking can make him "cool". His addiction follows him into adulthood, until the scare of lung cancer forces him to face his demons. This funny yet cautionary tale is told by the protagonist as he sits on a psychiatrist's couch, his recollections amusingly illustrated in colourful vignettes of his past. Entertaining and visually rich, the film is a deterrent against smoking drawn in typical '60s modernist/pop-art style, complete with kaleidoscopic collage montages. [6] [7] [8] [9]
The National Film Board of Canada is Canada's public film and digital media producer and distributor. An agency of the Government of Canada, the NFB produces and distributes documentary films, animation, web documentaries, and alternative dramas. In total, the NFB has produced over 13,000 productions since its inception, which have won over 5,000 awards. The NFB reports to the Parliament of Canada through the Minister of Canadian Heritage. It has bilingual production programs and branches in English and French, including multicultural-related documentaries.
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