The Elegance Brand

Last updated
The Elegance Brand
Stable
Leader Ash by Elegance
Members Heather by Elegance
M by Elegance
Mr. Elegance
The Personal Concierge
NameThe Elegance Brand
Former members Masha Slamovich
DebutOctober 26, 2024
Years active2024–present

The Elegance Brand is a professional wrestling stable that performs in Total Nonstop Action Wrestling (TNA). The group is led by Ash by Elegance and consists of members Heather by Elegance, M by Elegance, Mr. Elegance, and The Personal Concierge. As a stable, Ash is a former one-time TNA Knockouts World Champion and a former one-time TNA Knockouts World Tag Team Champion, while Heather and M are the current TNA Knockouts World Tag Team Champions in their second reign.

Contents

History

In the autumn of 2024, Ash by Elegance and Heather Reckless formed a partnership in which they helped each other win matches. Reckless would become rebranded as Heather by Elegance with a new look similar to Ash's. On October 26 at Bound for Glory, Ash and Heather officially debuted The Elegance Brand in a winning effort against Xia Brookside and Brinley Reece. [1] In the following two months, The Elegance Brand traded victories in singles matches with the reigning TNA Knockouts World Tag Team Champions Dani Luna and Jody Threat. At Genesis on January 19, 2025, Ash and Heather failed to defeat Luna and Threat for the titles. [2] They redeemed themselves at Sacrifice on March 14 as they successfully dethroned Luna and Threat to win the TNA Knockouts World Tag Team Championship. [3]

On the May 29, 2025, episode of Impact!, The Personal Concierge announced Maggie Lee as M by Elegance, the new product of The Elegance Brand. [4] Ash and Heather successfully defended their titles against The IInspiration (Cassie Lee and Jessie McKay) at Slammiversary on July 20. [5] On August 24 at Heatwave, Ash won the TNA Knockouts World Championship for the first time in a triple threat match against previous champion Jacy Jayne and Masha Slamovich, [6] but she had to vacate the title for an undisclosed reason at Victory Road on September 26, ending her reign at 34 days. [7] On the October 2 episode of Impact!, Heather and M lost the TNA Knockouts Tag Team Championships to The IInspiration. [8] On October 10, Ash announced her retirement from professional wrestling during a virtual signing, but kept working with TNA as a producer and The Elegance Brand's manager. [9]

Before challenging The IInspiration for the TNA Knockouts Tag Team Championship at Thursday Night Impact!'s AMC debut on January 15, 2026, The Elegance Brand revealed the newest member Mr. Elegance. [10] Heather and M won the tag team titles back from The IInspiration. [11]

Members

*Founding member
LLeader
MemberTenure
Ash by Elegance (L) October 26, 2024* – present
Heather by Elegance
The Personal Concierge
M by EleganceMay 29, 2025 – present
Mr. Elegance January 15, 2026 – present

Timeline

The Elegance Brand

Championships and accomplishments

References

  1. ↑ Moore, John (October 26, 2024). "TNA Bound For Glory results: Moore's live review of Nic Nemeth vs. Joe Hendry for the TNA World Title with referee Frankie Kazarian, Jordynne Grace vs. Masha Slamovich for the Knockouts Title". Pro Wrestling Dot Net. Archived from the original on November 8, 2024. Retrieved October 27, 2024.
  2. ↑ Pulido, Luis (January 19, 2025). "TNA Genesis (1/19/2025) Results: Joe Hendry vs. Nic Nemeth, Hardys, Jordynne Grace, Ace Austin, More". Fightful.
  3. ↑ Defelice, Robert (March 14, 2025). "Ash By Elegance And Heather By Elegance Capture TNA Knockouts Tag Titles At TNA Sacrifice". Fightful. Archived from the original on March 17, 2025. Retrieved March 15, 2025.
  4. ↑ Kulkarni, Ojas (July 18, 2025). "NXT Stars Confront Ash By Elegance on TNA Impact". Yahoo Sports . Retrieved August 25, 2025.
  5. ↑ Pritchard, Bill (July 21, 2025). "Major Production Botch Makes It To Air At TNA Slammiversary". MSN . Retrieved August 25, 2025.
  6. ↑ "Ash By Elegance Brings the TNA Knockouts World Title Home at WWE Heatwave". TNA . August 24, 2025. Retrieved August 25, 2025.
  7. ↑ Thompson, Andrew (September 26, 2025). "Ash By Elegance Stepping Away From In-Ring Competition, Relinquishes TNA Knockouts World Title At Victory Road". Fightful. Retrieved January 16, 2026.
  8. ↑ Thompson, Andrew (October 2, 2025). "The IInspiration Capture Knockouts World Tag Team Titles On 10/2 TNA iMPACT". Fightful. Retrieved January 16, 2026.
  9. ↑ Thompson, Andrew (October 11, 2025). "Ash by Elegance Refers To Herself As 'Retired,' Says TNA Has Opened Their Doors For Her To Help Backstage". Fightful. Retrieved January 15, 2026.
  10. ↑ Thompson, Andrew (January 15, 2026). "Elegance Brand Reveals Mr. Elegance (AJZ/Andreas John Ziegler) On 1/15 TNA iMPACT". Fightful. Retrieved January 16, 2026.
  11. ↑ Lambert, Jeremy (January 15, 2026). "Elegance Brand Regains TNA Knockouts Tag Team Titles". Fightful. Retrieved January 16, 2026.
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