The Filter

Last updated

The Filter
Filterlogo.jpg
Type of site
Software
Available inEnglish
URL http://www.thefilter.com
CommercialYes
LaunchedOctober 2006

The Filter's TV personalisation products increase viewing, loyalty and revenue. Their data science underpins the business decisions of the world's most forward thinking broadcasters.[ citation needed ] Founded in 2004, it has ties to musician Peter Gabriel and is based in Bath, UK. In March 2022, The Filter was acquired by the Amsterdam-headquartered end-to-end video streaming provider, 24i. [1]

Contents

History

The idea behind The Filter was devised by musician Peter Gabriel and software entrepreneur Martin Hopkins. Gabriel foresaw that the growth of digital technologies would lead to such large volume of content becoming available that users would need filters to help them find what was relevant to them. [2] In 2004 he was introduced to Hopkins, who had written a piece of software to manage his extensive music collection. The software learned tastes and preferences and utilised artificial intelligence to generate playlists and recommendations. [3] With investment from the founders and from venture capital firm Eden Ventures, they launched Exabre in 2004, [4] and promoted The Filter as a site providing music and movie recommendations directly to consumers. [5]

Although the venture was successful, reaching an average of 800,000 unique visitors per month, in 2009 The Filter modified its business model to licensing the recommendation engine to other businesses. To date, this strategy has proved successful, and the company has secured large contracts, particularly in the US. [6]

Executives and Board of Directors

Peter Gabriel has been involved in various media, music and technology businesses since 1987, when he founded the Real World Group, comprising Real World Studios, Real World Records, and later Real World Multi Media and Real World Films. In 2000, he was co-founder and board member of OD2 (On Demand Distribution), [7] which became the leading European platform provider for the distribution of online music (acquired in 2004 by Loudeye of Seattle, Washington). In 2005, he acquired Solid State Logic with David Engelke. Gabriel remains an advisor and investor at The Filter. [8]

Clients

Since 2009, The Filter has secured contracts tailoring its relevance platform for a number of digital content providers such as Nokia, [9] Dailymotion, [10] [11] BT TV, NBC.com, [9] Warner Brothers, Vudu, [12] we7 and Sony Music. [13] In 2014 The Filter began offering its personalisation services to online retailers, securing its first contracts with Maplin Electronics and Liberty of London. [14]

Awards

In January 2015, AUPEO Personal Radio was named as a CES Innovation Awards Honoree. The service uses The Filter's technology to provide feed and metadata aggregation as well as radio station personalisation. [15]

In May 2011 Music Week Magazine nominated the Nokia Gig Finder app (developed by Ovi) as a finalist for its Mobile Music App of the year award. This app utilises The Filter's technology to learn music tastes and recommend the best and most relevant live events happening near the user. [16] In 2009 The Filter was selected by the UKTI (UK Trade & Investment) for its Digital Mission to SXSW in Austin, Texas. [17]

The Filter was a recipient of the Red Herring 100 Europe 2008 - awarded to the best European tech start-ups, and were also selected to partake in Webmission08. Webmission is a UK initiative backed by Techcrunch, Bebo, Sun Microsystems and Oracle Corporation (among others) that aims to bring the 20 most innovative tech companies that are "ready to do business in the US or potentially attract a US investor." The Filter was also chosen as one of six finalists from over 600 entries in the Popkomm Innovation in Music Awards in October 2008. [18]

Related Research Articles

<span class="mw-page-title-main">TiVo Corporation</span> American technology company (1983–2020)

TiVo Corporation, formerly known as the Rovi Corporation and Macrovision Solutions Corporation, was an American technology company headquartered in San Jose, California. Now operating as Xperi, the company is primarily involved in licensing its intellectual property within the consumer electronics industry, including digital rights management, electronic program guide software, and metadata. The company holds over 6,000 pending and registered patents. The company also provides analytics and recommendation platforms for the video industry.

<span class="mw-page-title-main">Fandango Media</span> American media corporation

Fandango Media, LLC is an American ticketing company that sells movie tickets via their website and their mobile app. It also owns Fandango at Home, a streaming digital video store and streaming service, as well as Rotten Tomatoes, which provides television and streaming media information.

<span class="mw-page-title-main">Times Internet</span> Indian multinational technology company

Times Internet is an Indian multinational technology company, headquartered in Gurgaon, India which owns, operates and invests in various internet-led products, services and technology. It is the digital arm of The Times Group, the largest media conglomerate in India. Times Internet currently owns and operates 39+ digital products across news, sports, music, video, trivia, spirituality and a suite of transaction-led market-places across real estate, personal finance, education, jobs, table reservation, agri-business, etc.

<span class="mw-page-title-main">HCLTech</span> Indian multinational technology company

HCL Technologies Limited is an Indian multinational information technology (IT) consulting company headquartered in Noida. Founded by Shiv Nadar, it was spun out in 1991 when HCL entered into the software services business. The company has offices in 60 countries and over 220,000 employees.

<span class="mw-page-title-main">Salesforce</span> American software company

Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, e-commerce, analytics, and application development.

<span class="mw-page-title-main">Dailymotion</span> Video streaming site

Dailymotion is a French online video sharing platform owned by Vivendi. North American launch partners included Vice Media, Bloomberg, and Hearst Digital Media. It is among the earliest known platforms to support HD (720p) resolution video. Dailymotion is available worldwide in 183 languages and 43 localised versions featuring local home pages and local content.

<span class="mw-page-title-main">Gracenote</span> American metadata company

Gracenote, Inc. is a company and service that provides music, video, and sports metadata and automatic content recognition (ACR) technologies to entertainment services and companies worldwide. Formerly CDDB, Gracenote maintains and licenses an Internet-accessible database containing information about the contents of audio compact discs and vinyl records. From 2008 to 2014, it was owned by Sony, later sold to Tribune Media, and has been owned since 2017 by Nielsen Holdings. In 2019, Nielsen Holdings announced plans to split into two separate publicly traded companies, Nielsen Global Connect and Nielsen Global Media. In October 2022, Nielsen Holdings, including the Gracenote subsidiary was acquired by a private equity consortium.

Flixster was an American social-networking movie website for discovering new movies, learning about movies, and meeting others with similar tastes in movies. It is currently owned by Fandango Media. The formerly independent site, allowed users to view movie trailers as well as learn about new and upcoming movies at the box office. It was originally based in San Francisco and was founded by Joe Greenstein and Saran Chari on January 20, 2006. It was also the former parent company of Rotten Tomatoes from January 2010 to February 17, 2016. On February 17, 2016, Flixster, including Rotten Tomatoes, was acquired by Fandango.

Fandango at Home is an American digital video store and streaming service owned by Fandango Media, a joint-venture between NBCUniversal and Warner Bros. Discovery. The company offers transactional video on demand rentals and digital purchases of films, as well as integration with digital locker services for streaming digital copies of films purchased as home video at retail.

<span class="mw-page-title-main">Wix.com</span> Israeli software company

Wix.com Ltd. is an Israeli software company, publicly listed in the US, that provides cloud-based web development services. It offers tools for creating HTML5 websites and mobile sites using online drag-and-drop editing. Along with its headquarters and other offices in Israel, Wix also has offices in Brazil, Canada, Germany, India, Ireland, Japan, Lithuania, Poland, the Netherlands, the United States, Ukraine, and Singapore.

<span class="mw-page-title-main">Xero (company)</span> Accounting software company

Xero is a New Zealand–based technology company that provides cloud-based accounting software for small businesses. The company has offices in New Zealand, Australia, the United Kingdom, the United States, Canada, South Africa and Singapore. Xero's products are based on the software-as-a-service model and sold by subscription, based on the type and number of entities managed by the subscriber. The products are used in over 180 countries.

Civolution is a provider of technology and services for identifying, managing, and monetizing audio and video media content. The company offers a portfolio of proprietary and patented digital watermarking and digital audio and video fingerprinting technology for media protection: forensic tracking of media assets in pre-release, digital cinema, pay TV and online; media intelligence: audience measurement, broadcast monitoring, internet and radio tracking; media interaction: automatic content recognition and triggering for second screen and connected television.

<span class="mw-page-title-main">Movies Anywhere</span> Digital locker and streaming platform

Movies Anywhere(MA) is a cloud-based digital rights locker and over-the-top streaming platform that allows users to stream and download purchased films, including digital copies redeemed from codes found in home video releases as well as digital purchases from participating services. Movies Anywhere is operated by The Walt Disney Company. The platform provides content from Walt Disney Studios, Sony Pictures, Universal Pictures, and Warner Bros. The system utilizes an internal platform known as KeyChest, which synchronizes content licenses from digital distribution platforms linked to a central user account.

<span class="mw-page-title-main">TV Genius</span>

TV Genius was a United Kingdom-based software company that specialize in TV search engines, TV recommendation engines, and EPG development. It was acquired by Red Bee Media in August 2011, and by Ericsson in July 2013. TV Genius became an integral part of the RedDiscovery portfolio with its core work related to TV solutions provided across TV, mobile, web, set top boxes, and devices like PlayStation and Nintendo Wii. The company worked with television operators in pay TV, IPTV, TV listings publishers, and mobile TV providers. It was known for its 3-screen TV search and for developing the Facebook-integrated EPG.

<span class="mw-page-title-main">Edmodo</span> Discontinued learning management system

Edmodo was an educational technology platform for K–12 schools and teachers. Launched in 2008, it enabled teachers to share content, distribute quizzes and assignments, and manage communication with students, colleagues, and parents. The service was shut down on September 22, 2022.

InMobi is an Indian multinational technology company, based in Bangalore. Its mobile-first platform allows brands, developers and publishers to engage consumers through contextual mobile advertising. The company was founded in 2007 under the name mKhoj by Naveen Tewari, Mohit Saxena, Amit Gupta and Abhay Singhal.

Purch Group, Inc. was a New York City-based digital media company. Originally established in 2003 as TechMedia Network, Inc., it was positioned as a "portfolio of brands and products focused on purchasing decisions"—consisting primarily of websites focusing on reviews of consumer electronics, positioned to marketers as outlets to "directly engage with buyers in the right place, at the right time".

<span class="mw-page-title-main">Optimizely</span> American software company

Optimizely is an American company that provides digital experience platform software as a service. Optimizely provides A/B testing and multivariate testing tools, website personalization, and feature toggle capabilities, as well as web content management and digital commerce.

<span class="mw-page-title-main">Nomad Digital</span> Internet provider

Nomad Digital is an Internet Protocol (IP) Connectivity provider to the transport sector. It deploys wireless broadband connections for trains, metros, trams and buses, including passenger Wi-Fi services and remote condition monitoring for on-board rail components. Headquartered in Newcastle upon Tyne in England, it operates globally.

References

  1. ↑ "24i acquires AI-powered recommendations service The Filter | Major Businesses | Business | News | Rapid TV News". www.rapidtvnews.com. Retrieved 5 April 2022.
  2. ↑ "Almost Famous: David Maher Roberts of The Filter". All Things D. Retrieved 13 September 2016.
  3. ↑ "The Filter: One of the Phantoms of OTT Media". The Online Reporter. Retrieved 13 September 2016.
  4. ↑ Goss, Patrick (19 February 2009). "Gabriel-backed 'The Filter' seeking to expand". Tech Radar. Retrieved 13 September 2016.
  5. ↑ Kendall, Nigel. "The Invisible Investment Touch of Genesis Ex-Lead Singer". Wall Street Journal. Retrieved 13 September 2016.
  6. ↑ "Tech Entrepreneur Peter Gabriel Knows What You Want". Bloomberg. Retrieved 13 September 2016.
  7. ↑ Ali, Rafat. "Media Recommendation Firm TheFilter Gets More Money From Peter Gabriel". Washington Post. Retrieved 13 September 2016.
  8. ↑ Pham, Alex. "Teleshrink? NBC.com wants to suss out what you will want to watch next". Company Town. Retrieved 13 September 2016.
  9. 1 2 Arthur, Charles (18 November 2010). "Peter Gabriel joins voices backing net neutrality in UK". Guardian. Retrieved 13 September 2016.
  10. ↑ Szalai, Georg (March 2010). "Dailymotion signs deal with the Filter". Hollywood Reporter. Retrieved 13 September 2016.
  11. ↑ Boutin, Paul (2 March 2010). "Video site Dailymotion signs up Peter Gabriel's The Filter to recommend your next clip". Venture Beat. Retrieved 13 September 2016.
  12. ↑ "Vudu Taps Peter Gabriel's The Filter To Power Its Movie And TV Recommendations". Tech Crunch. June 2011. Retrieved 13 September 2016.
  13. ↑ Arthur, Charles (18 November 2010). "British start-up The Filter aims to make its mark in online recommendations". Guardian. Retrieved 13 September 2016.
  14. ↑ "Liberty partners with The Filter to bring discovery and personalisation technology to its online store". Direct Commerce. Retrieved 13 September 2016.
  15. ↑ AUPEO! [@aupeo] (5 January 2015). "We are proud to announce that Personal Radio by AUPEO!® has been named a 2015 CES Innovation Awards Honoree" (Tweet) – via Twitter.
  16. ↑ "The Future of the Web". Design Ramblings. Retrieved 13 September 2016.
  17. ↑ Butcher, Mike (8 January 2009). "Digital Mission Not Impossible: Showcasing 35 UK tech firms in the US". Tech Crunch. Retrieved 13 September 2016.
  18. ↑ "Popkomm 2008". Red Orbit. Retrieved 13 September 2016.
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.