The GIST

Last updated

The GIST
Company typePrivate
IndustryNews media
Founded2017;7 years ago (2017)
Headquarters
Canada
Area served
United States, Canada
Key people
Roslyn McLarty, Jacie deHoop, Ellen Hyslop
Products4x-weekly sports news newsletter
3x-weekly sports business newsletter
3x-weekly college sports newsletter
The GIST of It podcast
MembersOver 1 million
Number of employees
40-50
Website www.thegistsports.com

The GIST is a Canadian sports media company founded in 2017 by Roslyn McLarty, Jacie deHoop, and Ellen Hyslop. They run newsletters and a podcast called "The GIST of It". The GIST's content is written by women and provides coverage of both men's and women's sports, with a goal of connecting with people who felt left out of the sports community. [1]

History

The GIST was started in late 2017, when friends and graduates of Queen's University at Kingston McLarty, deHoop and Hyslop launched a weekly newsletter to an initial group of 500 subscribers. [2] By 2022, the company had over 500,000 email subscribers across its three newsletters. [3]

In 2018, The GIST raised their initial funding of $100,000 through Toronto's DMZ incubator program. The group subsequently were invited to the Toronto Metropolitan University Future of Sport Lab and the LIFT Labs Accelerator via NBCUniversal. [4]

In 2020, the group's founders were named to the Forbes 30 Under 30 list in the media category. [5] The GIST were approved a $350,000 loan from the Business Development Bank of Canada in 2021, bringing their new funding across venture and state-backed credit incentives to $1.35 million. [6]

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References

  1. "These women are fighting to make sports news more accessible". CBC Sports. Retrieved December 20, 2022.
  2. "Toronto-based startup The Gist offers sports news by women, for women". Toronto Star. Retrieved December 20, 2022.
  3. Fischer, Sara (August 20, 2022). "Women's sports commanding bigger rights deals". AXIOS.
  4. "How three friends launched a sports newsletter geared to women". The Globe and Mail. Retrieved December 20, 2022.
  5. "The GIST". Forbes. Retrieved December 1, 2022.
  6. Etherington, Darrell (May 19, 2021). "Women-led sports media startup The GIST raises $1M to challenge sports reporting norms". TechCrunch. Retrieved November 7, 2023.