The Jensen Project | |
---|---|
Genre |
|
Created by | Walmart Procter & Gamble |
Written by | Monica Macer [1] |
Story by | Jeff Davenport Steve Manuel [1] |
Directed by | Douglas Barr [2] |
Starring | |
Theme music composer | Randy Jackson Eric Allaman [1] |
Country of origin | Canada United States |
Original language | English |
Production | |
Executive producers |
|
Producer | Irene Litinsky [1] |
Production location | Toronto [1] |
Cinematography | Pierre Jodoin |
Editor | Simon Webb |
Running time | 120 minutes [1] |
Production companies | Muse Entertainment Enterprises Procter & Gamble Productions [1] |
Original release | |
Network | NBC |
Release | July 16, 2010 |
Related | |
|
The Jensen Project is the second in the Family Movie Night TV movies series produced by Procter & Gamble and Walmart aimed at families.
The movie featured embedded marketing for the Kinect, a motion sensor add-on to the Xbox 360, several months before the product's launch. [3] The movie featured the Moller Skycar, a vertical take-off and landing aircraft or "flying car". [4]
After a 16-year absence from the Jensen Project, a secret community of scientists conducting advanced underground experiments to resolve the world's problems, Matt (Brady Smith) and Claire Thompson (Kellie Martin) are asked to come back and stop Edwin Jensen (David Andrews) from using nanobots to take over other people. To create these nanobots, Edwin needs a molecular assembler, which he steals. With the help of Kendrick James (LeVar Burton), Ginny (Mylène Dinh-Robic) and Ingrid Jensen (Patricia Richardson), Matt and Claire use chemical traces of gold and silicon to track down the location of the assembler. They are misled, but Brody (Justin Kelly), and his new friend from the Project, Samantha (Alyssa Diaz), manage to trace Edwin through a voice tracker and retrieve the molecular assembler. Brody is caught and implanted with nanobots. Edwin threatens to kill Brody with the nanobots if the molecular assembler is not returned to him. The Project members mount a successful mission to destroy Edwin's laboratory and capture him before he can execute his plan to harm others with the nanobots.
Procter & Gamble and Walmart started out with plans for three movies in the Family Movie Night. [2] By early 2010, NBC was brought in as the broadcaster. [5] The telefilm was filmed in Toronto by Muse Entertainment Enterprises and Procter & Gamble Productions [1] starting in late February 2010. [6]
Ratings for the July 16, 2010 airing on NBC were disappointing with fewer than 4 million viewers while being one of two new programs that night, and came in third for the night. [7] The film was widely panned by critics. Los Angeles Times reviewer called the movie "super-bad", criticizing the dialog and the embedded marketing of Procter & Gamble and Walmart products, but "it's almost worth watching for its 'Mystery Science Theater 3000' potential." [2] Brian Lowry of Variety stated that the "Shoddy looking and saddled with a story that makes most Disney Channel fare look like Masterpiece Theater, this inane adventure is most notable for some of the clunkiest product-placement ever." [1] At the IMDB, as of September 19, 2018, the movie received a weighted average vote of 4.9 out of 10 with 380 user voting. [8]
Pringles is an American brand of stackable potato-based chips invented by Procter & Gamble (P&G) in 1968 and marketed as "Pringle's Newfangled Potato Chips". It is technically considered an extruded snack because of the manufacturing process. The brand was sold in 2012 to Kellogg's.
The People's Choice Awards is an American awards show, recognizing people in entertainment, voted online by the general public and fans. The show has been held annually since 1975, with the winners originally determined using Gallup Polls until a switch to online voting in 2005.
Loren Dean is an American actor. He has appeared on stage and in feature films, including as the title character in Billy Bathgate, as well as Apollo 13, Rosewood, Space Cowboys, and Ad Astra. He also appeared in a recurring role on the television series Bones.
Search for Tomorrow is an American television soap opera. It began its run on CBS on September 3, 1951, and concluded on NBC, 35 years later, on December 26, 1986.
Crest is an American brand of toothpaste and other oral hygiene products made by American multinational Procter & Gamble (P&G) and sold worldwide. In many countries in Europe, such as Germany, Bulgaria, Serbia, Ukraine, Belarus, Russia, Poland, Hungary, Latvia, Romania, Estonia and Lithuania, it is sold as Blend-A-Med, the name of an established German toothpaste acquired by P&G in 1987. In France, Spain, Italy, Israel, Sweden, Finland, Colombia, Belgium, the Netherlands, Brazil, the United Kingdom, the Republic of Ireland, Australia, Nigeria, Greece, Uruguay and Argentina, P&G markets similar toothpaste formulations under the Oral-B brand.
Alyssa Elaine Diaz is an American actress. She is known for her roles on television, such as Celia Ortega on the CBS daytime soap opera As the World Turns, Jasmine on the ABC Family series The Nine Lives of Chloe King, Gloria Cruz on Lifetime's Army Wives, Teresa on Showtime's Ray Donovan, Dariela Marzan on the CBS series Zoo, and Officer Angela Lopez on the ABC series The Rookie.
Olay or Olaz, previously Oil of Olay, Oil of Olaz, Oil of Ulan, or Oil of Ulay, is an American skin care brand owned by Procter & Gamble. For the 2009 fiscal year, which ended on June 30, Olay accounted for an estimated $2.8 billion of P&G's revenue.
The use of nanotechnology in fiction has attracted scholarly attention. The first use of the distinguishing concepts of nanotechnology was "There's Plenty of Room at the Bottom", a talk given by physicist Richard Feynman in 1959. K. Eric Drexler's 1986 book Engines of Creation introduced the general public to the concept of nanotechnology. Since then, nanotechnology has been used frequently in a diverse range of fiction, often as a justification for unusual or far-fetched occurrences featured in speculative fiction.
In marketing, branded content is content produced by an advertiser or content whose creation was funded by an advertiser. In contrast to content marketing and product placement, branded content is designed to build awareness for a brand by associating it with content that shares its values. The content does not necessarily need to be a promotion for the brand, although it may still include product placement.
Three Steps to Heaven is an American soap opera that aired on NBC from August 3, 1953 to December 31, 1954. It was written by Irving Vendig. Don Pardo was the announcer. One of the directors was Gordon Rigsby.
Anna Cooke Kendrick is an American actress. Her first starring role was in the 1998 Broadway musical High Society, for which she earned a nomination for the Tony Award for Best Featured Actress in a Musical. She made her film debut in the musical comedy Camp (2003) and had a supporting role in The Twilight Saga (2008–2011). She achieved wider recognition for the comedy-drama film Up in the Air (2009), which earned her a nomination for the Academy Award for Best Supporting Actress, and for her starring role in the Pitch Perfect film series (2012–2017).
The Procter & Gamble Company (P&G) is an American multinational consumer goods corporation headquartered in Cincinnati, Ohio, founded in 1837 by William Procter and James Gamble. It specializes in a wide range of personal health/consumer health, personal care and hygiene products; these products are organized into several segments including beauty; grooming; health care; fabric and home care; and baby, feminine, and family care. Before the sale of Pringles to Kellogg's, its product portfolio also included food, snacks, and beverages. P&G is incorporated in Ohio.
Brady Smith is an American actor and author.
Secrets of the Mountain is the first TV film in Family Movie Night, a series of commercial made-for-TV movies produced by Procter & Gamble and Walmart aimed at families. Movies in the series feature embedded marketing of the producers' products. P&G Productions supposedly budgeted $4.5 million to make the TV film.
New Year's Eve is a 2011 American romantic comedy film directed by Garry Marshall, written by Katherine Fugate, and starring an ensemble cast consisting of Halle Berry, Jessica Biel, Jon Bon Jovi, Abigail Breslin, Chris "Ludacris" Bridges, Robert De Niro, Josh Duhamel, Zac Efron, Héctor Elizondo, Katherine Heigl, Ashton Kutcher, Joey McIntyre, Seth Meyers, Lea Michele, Sarah Jessica Parker, Sarah Paulson, Michelle Pfeiffer, Til Schweiger, Jake T. Austin, Hilary Swank, and Sofía Vergara.
NBC Saturday Night at the Movies was the first television show to broadcast in color relatively recent feature films from major studios. The series premiered on September 23, 1961, and ran until October 1978, spawning many imitators. Previously, television stations had been only been able to show older, low-budget, black-and-white films that wouldn't be shown at movie theaters. In the late 1970s, competition from cable television and home video led to a decline in viewership.
The Drexler–Smalley debate on molecular nanotechnology was a public dispute between K. Eric Drexler, the originator of the conceptual basis of molecular nanotechnology, and Richard Smalley, a recipient of the 1996 Nobel prize in Chemistry for the discovery of the nanomaterial buckminsterfullerene. The dispute was about the feasibility of constructing molecular assemblers, which are molecular machines which could robotically assemble molecular materials and devices by manipulating individual atoms or molecules. The concept of molecular assemblers was central to Drexler's conception of molecular nanotechnology, but Smalley argued that fundamental physical principles would prevent them from ever being possible. The two also traded accusations that the other's conception of nanotechnology was harmful to public perception of the field and threatened continued public support for nanotechnology research.
Who Is Simon Miller? is a 2011 American spy family television film directed by Paolo Barzman and starring Robyn Lively, Loren Dean, Skyler Day, Drew Koles, and Christine Baranski. It is the seventh film in the wheel series Family Movie Night
Family Movie Night was an umbrella series of made for TV films owned and sponsored by Procter & Gamble and Walmart. The companies were inserting product placements within the films. Flyover Studios, P&G Productions and Telenext Media Inc. were also involved producing the films. The films were aired via time buys and developed as back door pilots but none had gone to series.