 | |
| Type | Private limited company |
|---|---|
| Industry | Creative/technology |
| Founded | 2019 |
| Founder | Keren Sachs |
| Products | Creative services |
Number of employees | 13 |
| Website | theluupe |
The Luupe is a global online platform and community of women and non-binary photographers [1] who collaborate to provide diverse content for brands. The Luupe was founded in 2019 by Keren Sachs [2] [3] [4] and is headquartered in New York City. [5]
Before creating The Luupe, Keren Sachs was the Director of Content Development at Shutterstock, [6] [7] where she helped create Offset, [7] Shutterstock's premier content library. Sachs has spent most of her career working with photographers and businesses to shape their visions [8] [9] and has held content roles at National Geographic Society and Martha Stewart Living Omnimedia. [10] Responding to what she saw as an absence in brands hiring women photographers, Sachs created The Luupe, with the mission to get more women behind the lens and generate income for themselves. [3] As brands increase the amount of content they release on various channels and prioritize capturing diverse perspectives, [11] the need for diverse photographers increases as well. [12] [2]
The Luupe has been operating since the beginning of 2019 and their work has been featured in The New York Times [13] and Fast Company . [14]
In September 2022, The Luupe founder Keren Sachs was included in .INC's Female Founders 100 list "for helping diverse photographers and content creators secure mutually beneficial relationships with top brands." [15]
The Luupe provides photographers with opportunities to network with each other, share technical tips, negotiation strategies, portfolio reviews, job opportunities, [3] and uses their blog to create stories on women and visual culture. [3]
The Luupe team brings new photographers into their community through an open submission process, selecting photographers based on experience, vision, and geographical location. For photographers who are not accepted into The Luupe's community, the team often provides feedback on how to improve their work. [1]
The photographers selected are given profiles with information about their past work. When brands and organizations contact The Luupe to collaborate on a project, The Luupe recommends a photographer or team of photographers in multiple locations and often manages the creative and production process.
Stock photography is the supply of photographs which are often licensed for specific uses. The stock photo industry, which began to gain hold in the 1920s, has established models including traditional macrostock photography, midstock photography, and microstock photography. Conventional stock agencies charge from several hundred to several thousand US dollars per image, while microstock photography may sell for around US$25 cents. Professional stock photographers traditionally place their images with one or more stock agencies on a contractual basis, while stock agencies may accept the high-quality photos of amateur photographers through online submission.
Matthew Russell Rolston is an American artist, photographer, director and creative director, known for his lighting techniques and detailed approach to art direction and design. Rolston has been identified throughout his career with the revival and modern expression of Hollywood glamour.
Microstock photography, also known as micropayment photography, is a part of the stock photography industry. What defines a company as a microstock photography company is that they (1) source their images almost exclusively via the Internet, (2) do so from a wider range of photographers than the traditional stock agencies, and (3) sell their images at a very low rate for a royalty-free (RF) image.
Shutterstock is an American provider of stock photography, stock footage, stock music, and editing tools; it is headquartered in New York. Founded in 2003 by programmer and photographer Jon Oringer, Shutterstock maintains a library of around 200 million royalty-free stock photos, vector graphics, and illustrations, with around 10 million video clips and music tracks available for licensing. Originally a subscription site only, Shutterstock expanded beyond subscriptions into a la carte pricing in 2008. It has been publicly traded on the New York Stock Exchange since 2012.
DreamsTime.com is an online royalty-free microstock provider based in Brentwood, Tennessee.
Jon Oringer is an American programmer, photographer, and billionaire businessman, best known as the founder and CEO of Shutterstock, a stock media company headquartered in New York City. Oringer started his career while a college student in the 1990s, when he created "one of the Web's first pop-up blockers." He went on to found about ten small startups that used a subscription method to sell "personal firewalls, accounting software, cookie blockers, trademark managers," and other small programs.
Beth S. Green is an American photographer based in New York, NY. She is the owner of Beth Green Studios, Inc. After many years of experience in photojournalism, Green currently works as an instructor for the New York Institute of Photography, where she teaches and reviews the works of students. She is a licensed teacher with the NYIP. She was a photo editor for Newsweek prior to the establishment of her independent studio.
Splash News is an entertainment news agency. The company provides candid celebrity photography and video content for entertainment to print online, and broadcast to media outlets.
The participation of women in photography goes back to the very origins of the process. Several of the earliest women photographers, most of whom were from Britain or France, were married to male pioneers or had close relationships with their families. It was above all in northern Europe that women first entered the business of photography, opening studios in Denmark, France, Germany, and Sweden from the 1840s, while it was in Britain that women from well-to-do families developed photography as an art in the late 1850s. Not until the 1890s, did the first studios run by women open in New York City.
Yuri Arcurs, born Jacob Yuri Wackerhausen on July 27, 1979 is a Danish stock photographer and owner of PeopleImages.com. In 2007 he was the top ranked selling contributor at Shutterstock, Fotolia, Crestock and BigStockPhoto In 2008 Arcurs sold 650,000 images per year through 16 different microstock agencies
Alamy is a British privately owned stock photography agency launched in September 1999. Its headquarters are in Milton Park, near Abingdon, Oxfordshire, United Kingdom. It has a development and operations centre at Technopark in Trivandrum, Kerala, India and a sales office in Brooklyn, New York, United States.
Peter Krogh is an American photographer, author, public speaker, filmmaker and publisher. He is best known for his work in the field of digital asset management (DAM).
Pond5 is a New York–based online marketplace for royalty-free media. The company licenses stock footage, stock music, stock photography, and sound effects, After Effects templates, and 3-D models. Pond5 is reported to have the world's largest collection of stock footage, hosting more than 32 million clips as of July 2022.
Unsplash is a website dedicated to proprietary stock photography. Since 2021, it has been owned by Getty Images. The website claims over 330,000 contributing photographers and generates more than 13 billion photo impressions per month on their growing library of over 5 million photos. Unsplash has been cited as one of the world's leading photography websites by Forbes, Design Hub, CNET, Medium and The Next Web.
Sandy Grigsby is a public speaker, personal branding image specialist, empowerment photographer, certified high-performance coach, and founder of Briofive LLC, a photography studio located in Los Angeles, CA. Grigsby was born in Switzerland to a Black and Native American father and Swiss mother, and raised in the San Francisco Bay Area. Grigsby graduated from American Intercontinental University, magna cum laude, with a BFA in visual communications. She is the author of I Am Who I Am, an illustrated children's book.
Bryan Formhals is an American photographer and editor, based in New York City. He co-edited the book Photographers' Sketchbooks (2014).
Michelle Groskopf is a Canadian photographer.
Liberated Syndication, Inc. (Libsyn) is an American podcasting company founded in 2004 in Pittsburgh, Pennsylvania.
Julia Mayorova is a Russian-Ukrainian photographer and director. She specializes in portrait photography.
