The Luupe

Last updated

The Luupe
Company typePrivate limited company
IndustryCreative services; E‑commerce
Founded2019
FounderKeren Sachs
Key people
Keren Sachs (CEO)
ProductsCreative services; Online marketplace; Production studio
ServicesImage & video licensing; Custom commissioned content; Editorial magazine
Number of employees
13
Website theluupe.com

The Luupe is a global marketplace for exceptional visual storytelling.

Contents

We are home to a community of professional photographers, directors, and creators with deep experience crafting visuals that resonate and cut through the noise.

In a time where visuals are increasingly machine-made, we're on a mission to keep human creativity at the heart of brand storytelling. That's why we built a platform where real stories thrive, powered by real creators who bring genuine perspective and emotion to every frame.

We help our community of professional creators build sustainable businesses while connecting them with brands who seek something more — authentic visual content that resonates.

Born from founder Keren Sachs' vision (creator of Offset by Shutterstock) and her belief that diverse voices tell better stories, The Luupe has grown into a vibrant global community. Our creators span more than 90 countries, bringing their unique perspectives to leading brands across fashion, beauty, food, lifestyle, tech, and beyond.

Our marketplace offers two ways to tap into this creative power:

We're building something different here — a place where professional creators are valued fairly, where authentic storytelling matters, and where brands can find real connection in an increasingly artificial world.

Ready to keep visual storytelling human?

Join us in shaping the future of authentic content.

History

Before founding The Luupe, Keren Sachs spent over a decade shaping visual content programs at industry leaders. She was Director of Content Development at Shutterstock, where she co‑created Offset, [1] and held editorial roles at National Geographic and Martha Stewart Living Omnimedia. [2] Recognizing a lack of opportunities for under‑represented creatives, she launched The Luupe in early 2019 to open new revenue streams and brand partnerships for diverse photographers. [3]

Funding

In November 2021, The Luupe raised US$3 million in seed funding led by Wave Capital, with participation from Jenny Lefcourt (Freestyle) and strategic angels including Tracy Kim, Jody Vandergriff, and Lee Torrens. [4]

Notable clients

The platform has served brands such as Dropbox, Sweetgreen, Uber, Facebook, CarGurus, Tripadvisor, Sierra Club, and Corkcicle. [4]

Recognition

Current operations

References

  1. ↑ Zavos, Alison (December 16, 2014). "We Interviewed Keren Sachs About What it Means to Be a Photographer Represented by Offset". Feature Shoot. Retrieved May 18, 2021.
  2. ↑ "Keren Sachs - Director of Photography". A Photo Editor. May 12, 2008. Retrieved May 18, 2021.
  3. ↑ Ossola, Alexandra (May 16, 2019). "A new photography platform seeks to bring the female gaze to advertising". Quartz. Retrieved May 18, 2021.
  4. 1 2 AlleyWatch. "The Luupe Raises $3M For its Marketplace That Lets Brands Find Diverse Photographers". AlleyWatch. Retrieved April 22, 2025.
  5. ↑ Griffith, Erin (May 6, 2020). "People Are Panic‑Buying Meat, Toilet Paper … and Pelotons?". The New York Times. ISSN   0362-4331 . Retrieved May 18, 2021.
  6. ↑ Dishman, Lydia (February 11, 2020). "Embattled WeWork charts a path forward with a tasty proposition for food startups". Fast Company. Retrieved May 18, 2021.
  7. ↑ "The Luupe is on Inc.'s 2022 Female Founders 100 list". Inc.com. Retrieved September 27, 2022.
  8. ↑ The Luupe. "FAQs" . Retrieved April 22, 2025.
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