The Morning Star Company

Last updated
The Morning Star Company
Company type Private
IndustryFood products
Founded1970;54 years ago (1970)
FounderChris J. Rufer
Headquarters Woodland, California
Key people
Chris J. Rufer
Website morningstarco.com

The Morning Star Company is a Woodland, California-based agribusiness and food processing company founded in 1970. [1] The company was originally founded as a trucking outfit [2] by Chris Rufer, who remains the sole owner. [3]

Contents

Morning Star processes about 40% of the California processing tomato production, and supplies a significant portion of the U.S. industrial tomato paste and diced tomato markets. [4] It processes about 5 million tons of tomatoes each year. [5] Its factories are capable of producing over 3,000 tons of tomatoes per hour. [6] It has approximately 550 full-time employees and over 2,500 seasonal workers during harvest season. The company's revenue exceeds $1 billion per year. [7] As of October 2023, it is the global market leader in tomato processing, supplying approximately "...10% of the world’s ingredient tomato products..." [8]

Morning Star is a vertically integrated company with affiliates producing and transplanting tomato seedlings, harvesting tomatoes, and delivering them to processing factories. [7]

The company has attracted attention for its philosophy of no supervisory management, [9] described by owner/founder, Chris Rufer, as "Mission Focused Self-Management." Workers are encouraged to innovate independently, define job responsibilities themselves, and even make equipment purchasing decisions in consultation with experts. [10] Similarly, compensation is based on peer evaluations. [11] Rufer has made large donations to libertarian political candidates, backing Libertarian Party presidential nominee Gary Johnson in 2016 and donating over $250,000 to independent candidate Robert F. Kennedy Jr. in 2024. [12]

In 2013, Morning Star was listed as one of INC Magazine's Audacious Companies. [13]

History

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Chris Rufer founded Morning Star in 1970 as the owner-operator, transporting tomatoes from fields to canneries. Morning Star established its first factory in Los Banos, CA in 1990, and later expanded by constructing a second facility in Williams, CA (1995) and built a third factory in Santa Nella, CA (2002). [14] [15]

Production mechanism

Morning Star, as part of its innovative approach to tomato paste production, has implemented several changes to improve its factories. These changes include the use of gravity-fed systems to remodel the unloading process, energy-saving measures like cooling ponds and elevated unloading systems, and the introduction of a 300-gallon bag-in-box packaging system. As a result, these measures have improved the company's ability to produce tomato paste that is both environmentally sustainable and efficient. [8] [16]

See also

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References

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  3. "Morning Star's Success Story: No Bosses, No Titles, No Structural Hierarchy". Corporate Rebels. 2016-11-14. Retrieved 2020-10-07.
  4. Allen, Arthur (2010-03-19). "Rotten Tomatoes". Slate. ISSN   1091-2339 . Retrieved 2023-08-29.
  5. "Morning Star". Tomato News.
  6. gall_admin. "Join our Team – Morning Star Careers". Tomato Processing and Packing Company - Morning Star Co. Retrieved 2023-10-06.
  7. 1 2 Hamel, Gary (December 2011). "First, Let's Fire All the Managers". Harvard Business Review . Retrieved 7 April 2016.
  8. 1 2 gall_admin. "Tomato Processing Plant and Manufacturer - California Factories". Tomato Processing and Packing Company - Morning Star Co. Retrieved 2023-10-06.
  9. Wartzman, Rick. "If Self-Management Is Such a Great Idea, Why Aren't More Companies Doing It?". Forbes. Retrieved 2023-10-06.
  10. "I, Tomato: Morning Star's Radical Approach to Management". ReasonTV. Reason Foundation. 27 December 2012. Retrieved 4 January 2013.
  11. Gino, Francesca; Staats, Bradley R.; Hall, Brian J.; Chang, Tiffany Y. (2013-09-26). "The Morning Star Company: Self-Management at Work".{{cite journal}}: Cite journal requires |journal= (help)
  12. "2024 Presidential Candidates' Top Contributors as of May 2024". USA Today. Gannett. 20 May 2024. Retrieved 12 June 2024.
  13. Buchanan, Leigh (2013-04-18). "One Company's Audacious Org Chart: 400 Leaders, 0 Bosses". Inc.com. Retrieved 2020-10-07.
  14. "Sacramento Valley growing more tomatoes thanks to water". Daily Democrat. 2016-12-01. Retrieved 2023-08-29.
  15. gall_admin. "Tomato Processing and Packing Company - Morning Star Tomatoes". Tomato Processing and Packing Company - Morning Star Co. Retrieved 2023-08-29.
  16. gall_admin. "Sustainable Processing Practices for a Healthy Environment". Tomato Processing and Packing Company - Morning Star Co. Retrieved 2023-10-06.