The Power of Unreasonable People

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The Power of Unreasonable People
The Power of Unreasonable People.jpg
Author John Elkington, Pamela Hartigan
LanguageEnglish
Publisher Harvard Business Review Press
Publication date
January 7, 2008
Pages272
ISBN 1422104060
OCLC 820364879

The Power of Unreasonable People: How Social Entrepreneurs Create Markets that Change the World is a 2008 non-fiction book written by John Elkington and Pamela Hartigan and published by Harvard Business School . The title of the book is based on a quote from Irish playwright George Bernard Shaw: "The reasonable man adapts himself to the world; the unreasonable man persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man." The book focuses on two groups of "Unreasonable People": social entrepreneurs and environmental entrepreneurs. [1] :3

Contents

Sections

The book is divided into three sections: [1] :toc

Building Innovative Enterprises

The first section of the book discusses in depth the process of creating successful business models and tapping financial resources. [1] Examples discussed include Barefoot College, Aravind Eye Hospital, and Whole Foods Market. The authors also briefly cover different methods of obtaining finances. [1] :29–82

One of the fascinating examples of how social entrepreneur Bunker Roy is completely changing remote and destitute villages all over India and beyond is through his business named “Barefoot College”.  The authors' John Elkington and Pamela Hartigan go into more detail of Roy's vision of providing first electric through solar panels and then other essentials to a thriving community such as clean running water, health care, education and jobs.   This book goes into more detail of this one and many more enterprises centered on helping people while creating capital. [2] 

Creating the Markets of the Future

The second section of the book discusses some of the steps necessary to create successful markets. It discusses the identification of market opportunities and raising expectations. Poverty is also discussed, specifically why many of the new social businesses and NGOs are focusing on the bottom of the pyramid markets. [1] :85–133 Pierre Omidyar, founder of the huge internet marketplace eBay was quoted in saying, “…if you want to have global impact you can’t ignore business…but (aim to create) business models that provoke social change…”. This leads to the exploration of social entrepreneurs who are not averse to making a profit, but think outside the box when it comes to improving communities. Rather than simply distributing aid, social entrepreneurs focus on partnering with members of poorer communities to help them create solutions to their problems using sustainable means - means that are reliant on the abilities of members of those communities rather than the generosity of others. [2]

Creating Sustainable and Scalable Change

The third section of the book focuses on leadership and sustainable and scalable change. The chapter topics include democratizing technology, changing the system, and scaling solutions. [1] :137–195

Reception

In a Stanford Social Innovation Review article, Rick Aubry writes, "Pamela Hartigan and John Elkington have written an essential book for anyone interested in understanding the phenomenon of social entrepreneurship. Their comprehensive and thoughtful book offers a great single source for understanding the amazing variety of social entrepreneurs throughout the world." [3]

The Stanford Social Innovation and Review wrote that The Power of Unreasonable People, “should be on the shortlist of required reading on social entrepreneurship.” [4]

Related Research Articles

The Schwab Foundation for Social Entrepreneurship is a Swiss not-for-profit organization founded in 1998 that provides platforms at regional, national, and global levels to promote social entrepreneurship. The foundation is under the legal supervision of the Swiss Federal Government. Its headquarters are in Geneva, Switzerland. Each year, it selects 20–25 social entrepreneurs through a global "Social Entrepreneur of the Year" competition.

A social enterprise is an organization that applies commercial strategies to maximize improvements in financial, social and environmental well-being. This may include maximizing social impact alongside profits for co-owners.

<span class="mw-page-title-main">Social entrepreneurship</span> Approach to develop, fund and implement solutions to social or environmental issues

Social entrepreneurship is an approach by individuals, groups, start-up companies or entrepreneurs, in which they develop, fund and implement solutions to social, cultural, or environmental issues. This concept may be applied to a wide range of organizations, which vary in size, aims, and beliefs. For-profit entrepreneurs typically measure performance using business metrics like profit, revenues and increases in stock prices. Social entrepreneurs, however, are either non-profits, or they blend for-profit goals with generating a positive "return to society". Therefore, they use different metrics. Social entrepreneurship typically attempts to further broad social, cultural and environmental goals often associated with the voluntary sector in areas such as poverty alleviation, health care and community development.

Social innovations are new social practices that aim to meet social needs in a better way than the existing solutions, resulting from - for example - working conditions, education, community development or health. These ideas are created with the goal of extending and strengthening civil society. Social innovation includes the social processes of innovation, such as open source methods and techniques and also the innovations which have a social purpose—like activism, crowdfunding, time-based currency, telehealth, cohousing, coworking, universal basic income, collaborative consumption, social enterprise, participatory budgeting, repair Café, virtual volunteering, microcredit, or distance learning. There are many definitions of social innovation, however, they usually include the broad criteria about social objectives, social interaction between actors or actor diversity, social outputs, and innovativeness. Different definitions include different combinations and different number of these criteria. Transformative social innovation not only introduces new approaches to seemingly intractable problems, but is successful in changing the social institutions that created the problem in the first place.

<span class="mw-page-title-main">SEKEM</span>

The organization SEKEM was founded in 1977 by the Egyptian pharmacologist and social entrepreneur Dr. Ibrahim Abouleish in order to bring about cultural renewal in Egypt on a sustainable basis. Located northeast of Cairo, the organization now includes:

<span class="mw-page-title-main">Steve Blank</span> American businessman

Steve Blank is an American entrepreneur, educator, author and speaker. He created the customer development method that launched the lean startup movement. His work has influenced modern entrepreneurship through the creation of tools and processes for new ventures which differ from those used in large companies.

Barefoot College, previously known as the Social Work and Research Centre ("SWRC") is a voluntary organisation working in the fields of education, skill development, health, drinking water, women empowerment and electrification through solar power for the upliftment of rural people, which was founded by Bunker Roy in 1972. It is registered under Friends of Tilonia Inc.

<span class="mw-page-title-main">John Elkington (business author)</span> British author, advisor and serial entrepreneur

John Elkington is an author, advisor and serial entrepreneur. He is an authority on corporate responsibility and sustainable development. He has written and co-authored 20 books, including the Green Consumer Guide, Cannibals with Forks: The Triple Bottom Line of 21st Century Business, The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World, and The Breakthrough Challenge: 10 Ways to Connect Tomorrow's Profits with Tomorrow's Bottom Line.

<span class="mw-page-title-main">Linda Rottenberg</span> American businesswoman and author

Linda Rottenberg is an American businesswoman and author. She is the author of Crazy Is a Compliment: The Power of Zigging When Everyone Else Zags. She is the CEO and Co-founder of Endeavor, a non-profit organization that encourages the power of entrepreneurship.

Entrepreneurship is the creation or extraction of economic value in ways that generally entail beyond the minimal amount of risk, and potentially involving values besides simply economic ones.

A social venture is undertaking by a firm or organization established by a social entrepreneur that seeks to provide systemic solutions to achieve a sustainable, social objective.

<i>Innovations</i> (journal) Academic journal

Innovations is a peer-reviewed academic journal that focuses on entrepreneurial solutions to global challenges. It is published quarterly by the MIT Press.

<span class="mw-page-title-main">Pamela Hartigan</span>

Pamela Hartigan was the Director of the Skoll Centre for Social Entrepreneurship at Saïd Business School, University of Oxford. She was the founding partner of Volans Ventures, and served as a director of the global non-profit social enterprise Cambia from 2009 until her death.

An entrepreneurial ecosystem or entrepreneurship ecosystems are peculiar systems of interdependent actors and relations directly or indirectly supporting the creation and growth of new ventures.

Tarun Khanna is an Indian-born American academic, author, and an economic strategist. He is currently the Jorge Paulo Lemann professor at Harvard Business School; where he is a member of the strategy group, and the director of Harvard University’s South Asia initiative since 2010.

<span class="mw-page-title-main">Jeroo Billimoria</span> Indian businesswoman

Jeroo Billimoria is an Indian social entrepreneur and the founder of several international NGOs. Her work has been featured in several books. Her most recent initiatives include Child and Youth Finance International (CYFI), which Jeroo founded in 2011, Aflatoun, Childline India Foundation and Child Helpline International. Her most recent initiative is Catalyst 2030.

Brian Elliot is an American social entrepreneur and speaker on technology, innovation, and social impact.

Sally R. Osberg an American business executive who formerly served as president and CEO of the Skoll Foundation, where she partnered with founder and chairman, Jeffrey Skoll. She was the founding executive director of the Children's Discovery Museum of San Jose.

<span class="mw-page-title-main">Ted Ladd</span> American researcher (born 1969)

Ted Ladd is an American entrepreneur and academic at Harvard University and Hult International Business School.

Social entrepreneurship in South Asia involves business activities that have a social benefit, often for people at the bottom of the pyramid. It is an emerging area of entrepreneurship that is supported by both the public sector and the private sector.

References

  1. 1 2 3 4 5 6 Elkington, John; Hartigan, Pamela (2008). The Power of Unreasonable People. Boston: Harvard Business School Publishing.
  2. 1 2 Elkington, John; Hartigan, Pamela (2008). The Power of Unreasonable People. Boston: Harvard Business School Publishing
  3. Aubrey, Rick. "Review: The Power of Unreasonable People". Stanford Social Innovation Review. No. Spring 2008. Retrieved 23 June 2016.
  4. Citation: Aubrey, Rick. "Review: The Power of Unreasonable People". Stanford Social Innovation Review (Spring 2008). Retrieved 23 June 2016.