The Price of Milk (TV series)

Last updated
The Price of Milk
Genre Environmental Politics
Directed by
Composer Dan Deacon
Country of originUnited States
Original languageEnglish
No. of seasons1
No. of episodes4
Production
Executive producers
Producers
  • Nicholas Bruckman
  • Yoni Brook
  • Jen Maylack
  • James Doolittle
CinematographyYoni Brook
Editors
  • Dita Gruze
  • Eileen Kennedy
  • Luke Northrop
Production companies
  • People's Television
  • XTR
Original release
ReleaseJune 8, 2025 (2025-06-08)

The Price of Milk is a 2025 American four-part docuseries directed by Nicholas Bruckman and Yoni Brook. [1] [2] The docuseries premiered as a special screening at the Tribeca Festival in June 2025. [3]

Contents

Premise

The series investigates the U.S. dairy industry, tracing the "Got Milk?" campaign's roots in the Dairy Checkoff program and its impact on farmers, consumers, and policy. It explores mega-farms, animal welfare, labor issues, environmental impacts, and racial disparities in dietary guidelines, using interviews, archival footage, and animations to reveal milk's cultural and economic complexities. [4]

Production

Nicholas Bruckman and Yoni Brook developed the series to explore the dairy industry's hidden stories, inspired by the "Got Milk?" campaign's cultural and economic impact. Produced with XTR, the project involved extensive research and shooting across Wisconsin farms, San Francisco ad agencies, and Washington policy offices. [5] Principal photography spanned three years, with Yoni Brook as director of photography, capturing immersive visuals of milking operations and protest actions using multiple camera units. Drone footage highlighted the scale of industrial dairies, while animations by Harvey Benschoter illustrated historical campaigns like a reimagined "Uncle Sam Wants You to Drink Milk" poster. [6]

Release

The series had its world premiere as a 75-minute feature cut at the 2025 Tribeca Festival on June 6, 2025, in the "Special Screenings" section. The full four-part docuseries version is slated for distribution, with sales handled by Sub-Genre Media. [2]

Reception

Liz Wiest of Movie Jawn calling it “everything a docuseries should be. Immediately engaging, emotionally centered around compelling subjects, and disturbingly informative.” [7] Kristin Ciliberto of Film Fest Report described the series as “surprising and insightful,” commending its romp from farms to the White House. [8]

Accolades

YearAwardCategoryRecipient(s)ResultRef.
2025 Rhode Island International Film Festival Best TV PilotThe Price of MilkWon [9]

References

  1. ↑ "What People Don't Get About the 'Got Milk' Campaign". adweek.com. Retrieved 2025-10-27.
  2. 1 2 "The Price of Milk". tribecafilm.com. Retrieved 2025-10-27.
  3. ↑ "Tribeca Festival Sets TV Slate With 'Smoke', 'The Gilded Age', 'We Were Liars', 'Outrageous', 'Star Trek: Strange New Worlds' & Lena Dunham On 'Too Much'". deadline.com. Retrieved 2025-10-27.
  4. ↑ "The Price Of Milk: People's Television Documentary Slotted To Screen At Tribeca". mondaq.com. Retrieved 2025-10-27.
  5. ↑ "'The Price of Milk' Aims to Expose Big Dairy". sentientmedia.org. Retrieved 2025-10-27.
  6. ↑ "Orange, edible and in a block: a short history of US 'guv'ment' cheese". theguardian.com. Retrieved 2025-10-27.
  7. ↑ "Tribeca 2025: This Year's Lineup Offered Plentiful Psychedelics, Missing Kidneys, and Witch's Brew Washed Down with a Glass of Industrial Milk". moviejawn.com. Retrieved 2025-10-27.
  8. ↑ "Tribeca 2025: The Price of Milk - Interview with Nicholas Bruckman & Yoni Brook". film-fest-report.com. Retrieved 2025-10-27.
  9. ↑ "Awards". film-festival.org. Retrieved 2025-10-27.


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