The X Factor Digital Experience | |
---|---|
Created by | Simon Cowell |
Written by |
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Directed by | Marc Scarpa |
Creative director | Daniel Frydman |
Presented by | |
Judges |
|
Theme music composer | Simon Cowell |
Country of origin | United States |
Original language | English |
No. of seasons | 1 |
No. of episodes | 15 (as of 22 December 2011 [update] ) |
Production | |
Executive producers |
|
Producer | Marc Scarpa Mike Rotman |
Running time | 60–150 minutes |
Production companies | |
Original release | |
Network | Fox |
Release | October 25 – December 22, 2011 |
The X Factor Digital Experience is a live digital pre-show produced by SYCOtv, FOX, Sony and FremantleMedia North America that aired in 2011 ahead of The X Factor . In addition to watching the program live on television, the audience was able to participate on multiple platforms in real-time. [1]
Participants could start online with the streaming digital pre-show one hour prior to each live televised broadcast. Hosts Taryn Southern, [2] Jim Cantiello [3] and Dan Levy along with guests—including judges Simon Cowell, L.A. Reid, Paula Abdul and Nicole Scherzinger [4] —and participants discussed performances, contestant's fashion, and song choices. Participants could tweet questions live to the hosts and their guests and some fans were selected to join the live-stream via Skype. [5]
X Factor Digital was honored with a Cannes Bronze Lion for Branded Content and Entertainment at the Cannes Lions 59th International Festival of Creativity [6] and was an Official Honoree in the Interactive Advertising category for the 16th Annual Webby Awards. [7]
The term interactive video usually refers to a technique used to blend interaction and linear film or video.
The Cannes Lions International Festival of Creativity is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry.
Taryn Southern is an American storyteller, artist, speaker and brand strategist who works with emerging technologies. She was formerly known for her work as a TV host, actress and YouTuber.
Marc Scarpa is an American entrepreneur, producer and director specializing in live participatory media. He is the executive board member and the founding New York Chair of the Producers Guild of America New Media Council and a recipient of the Marc A. Levey distinguished service award. Scarpa is the CEO and founder of Definance Media. Scarpa has received a Webby Award in 2010 for Best Event / Live Webcast for his work on the 52nd Annual Grammy Awards, a Cannes Bronze Lion for Branded Content and Entertainment for the X Factor Pepsi Digital Preshow and Xtra Factor App and four Social TV Awards including Best of Show for X Factor Pepsi Digital Preshow and Xtra Factor App. Additionally, he has been a panelist for conferences such as NATPE, X-SummitArchived 2013-03-14 at the Wayback Machine, LTE North America, Digital Hollywood and Canadian Music Week among others.
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The X Factor is a British reality television music competition, created by Simon Cowell. Premiering on 4 September 2004, it was produced by Fremantle's British entertainment company, Thames, and Cowell's production company Syco Entertainment for ITV, as well as simulcast on Virgin Media One in Ireland. The programme ran for around 445 episodes across fifteen series, each one primarily broadcast late in the year, until its final episode in December 2018. The majority of episodes were presented by Dermot O'Leary, with some exceptions: the first three series were hosted by Kate Thornton; while Caroline Flack and Olly Murs hosted the show for the twelfth series.
Jim Cantiello is a former American television personality and former correspondent at MTV News. He was the current host of the "Tweet Beat," as well as the resident MTV News American Idol Expert, hosting weekly "American Idol in 60 Seconds" features for mtv.com. He also posted weekly musical "Glee-Caps" for each episode of Glee.
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The X Factor is an American reality television music competition show created by Simon Cowell and produced by FremantleMedia North America and SYCOtv, a partnership between Cowell and Sony Music Entertainment, which aired on Fox. Based on the original UK show, and an addition to The X Factor franchise, the series found new singing talent, drawn from public auditions, and they competed against each other for votes. The winner is determined by the show's viewers via telephone, the Internet, and SMS text voting, and is awarded a recording contract with Cowell's record label Syco Music, worth $5 million in seasons one and two, and $1 million in season three. America voted for the following winners: Melanie Amaro, Tate Stevens, and Alex & Sierra, respectively.
The first season of the American version of the music competition show The X Factor began airing on Fox on September 21, 2011.
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