Theo Chocolate

Last updated
Theo Chocolate
Company typePrivately held company
IndustryFood
Founded2006
HeadquartersSeattle, Washington
Products
Website theochocolate.com

Theo Chocolate is an American chocolate maker headquartered in Seattle, Washington. Established in 2006, it is the first organic fair trade-certified cocoa producer in the United States. [1]

Contents

Theo has sourced beans from the Congo, Costa Rica, the Dominican Republic, Ecuador, Madagascar, Peru, and Venezuela. [2]

History

The business was established in 2006 by Jeff Fairhall and Joe Whinney in the Fremont neighborhood of Seattle. The business is located in the historic Fremont Trolley Barn at 3400 Phinney Avenue. [3]

Jeff Fairhall, the founder of Seattle's Essential Baking Company, invested in the establishment of Theo Chocolate with Joe Whinney. [4] [5] When he was in his early 20s, Whinney volunteered with a small conservation foundation in Southern Belize that was looking at the way that communities cultivated their crops. He developed a passion for the Theobroma cacao plant and wanted to get into the business while supporting the farmers, and contacted 10 bean processors. One responded. While providing this business with organic materials and customers, Whinney was able to start saving up to found a chocolate business of his own. [1]

The business struggled to find a good supply of organic cocoa beans and came to a halt in 2002. After finding an interested investor in Seattle, Washington, the decision was made to build the Theo Chocolate factory, named after the Theobroma cacao tree. [1]

From 2004 to 2006 Fairhall sold all of his other business interests, retaining only Theo Chocolate. He published more than 30 advertisements in The Stranger about various religious ideas, revelations, and conspiracy theories. He also mentioned his use of magic mushrooms. [4] Fairhall died of brain cancer in 2007. [4]

In April 2018, Etienne Patout, a former Kellogg's executive, became the company's CEO. [6]

In June 2023, the company announced it would be closing its Seattle based factory and laying off 60 employees in the second half of 2023 as part of a merger with American Licorice Company. [7]

Also in June 2023, a class action lawsuit was filed against Theo Chocolate claiming at least three of its dark chocolate bars contained lead and cadmium. [8]

Products

Theo Chocolate sells chocolate bars in six different categories: Classic, Fantasy, Limited Edition, Baking and Holiday. The company also sells caramels and specialty items. [9]

Video case

Cengage Learning produced a 6:44-minute BizFlix video case titled "Theo Chocolate", which discusses the firm's fair trade practices and vertical integration. [10]

Related Research Articles

<span class="mw-page-title-main">Chocolate</span> Food produced from cacao seeds

Chocolate or cocoa is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civilization, and later Mesoamerican civilizations also consumed chocolate beverages before being introduced to Europe in the 16th century.

<span class="mw-page-title-main">Theobromine</span> Bitter alkaloid of the cacao plant

Theobromine, also known as xantheose, is the principal alkaloid of Theobroma cacao. Theobromine is slightly water-soluble (330 mg/L) with a bitter taste. In industry, theobromine is used as an additive and precursor to some cosmetics. It is found in chocolate, as well as in a number of other foods, including the leaves of the tea plant, and the kola nut. It is a white or colourless solid, but commercial samples can appear yellowish.

<span class="mw-page-title-main">Cocoa bean</span> Fatty seed of Theobroma cacao which is the basis of chocolate

The cocoa bean or simply cocoa, also called cacao, is the dried and fully fermented seed of Theobroma cacao, from which cocoa solids and cocoa butter can be extracted. Cocoa beans native to the Mexican pre Colombian territory were extended to Ecuadorian Amazon rainforest and are the basis of chocolate and Mesoamerican foods including tejate, an indigenous Mexican drink.

<i>Theobroma cacao</i> Species of tree grown for its cocoa beans

Theobroma cacao is a small evergreen tree in the family Malvaceae. Its seeds, cocoa beans, are used to make chocolate liquor, cocoa solids, cocoa butter and chocolate. Native to the tropics of the Americas, the largest producer of cocoa beans in 2018 was Ivory Coast, at 2.2 million tons. Its leaves are alternate, entire, unlobed, 10–50 cm (4–20 in) long and 5–10 cm (2–4 in) broad.

<span class="mw-page-title-main">Cocoa butter</span> Pale-yellow, edible fat extracted from the cocoa bean

Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat extracted from the cocoa bean. It is used to make chocolate, as well as some ointments, toiletries, and pharmaceuticals. Cocoa butter has a cocoa flavor and aroma. Its melting point is slightly below human body temperature. It is an essential ingredient of chocolate and related confectionary products.

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<span class="mw-page-title-main">Baker's Chocolate</span> Brand of baking chocolate

Baker's Chocolate is a brand name for the line of baking chocolates owned by Kraft Heinz. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes. It is one of the largest national brands of chocolate in the United States. The company was originally named Walter Baker & Company.

The following outline is provided as an overview of and topical guide to chocolate:

The environmental impact of cocoa production includes deforestation, soil contamination, and herbicide resistance. The majority of cocoa farms are now located in Côte d'Ivoire and Ghana.

<span class="mw-page-title-main">Fair trade cocoa</span> Cocoa harvested under a certified process

Fair trade cocoa is an agricultural product harvested from a cocoa tree using a certified process which is followed by cocoa farmers, buyers, and chocolate manufacturers, and is designed to create sustainable incomes for farmers and their families. Companies that use fair trade certified cocoa to create products can advertise that they are contributing to social, economic, and environmental sustainability in agriculture.

<span class="mw-page-title-main">Taza Chocolate</span> American chocolate company

Taza Chocolate is a Mexican-inspired stoneground, organic chocolate manufacturer based in Somerville, Massachusetts, United States. The factory was founded by Alex Whitmore in 2005 and is home to over 40 different products that can be found in 2,800 retail stores across the country.

<span class="mw-page-title-main">Organic chocolate</span>

Organic chocolate is chocolate which has been certified organic. As of 2016, it was a growing sector in the global chocolate industry. Organic chocolate is a socially-desirable product for some consumers. Major brands, such as The Hershey Company, have begun to produce organic chocolate.

<span class="mw-page-title-main">Dark chocolate</span> Chocolate with high cocoa solid content

Dark chocolate is a form of chocolate containing only cocoa solids, cocoa butter and sugar. Dark chocolate without added sweetener is known as bitter chocolate or unsweetened chocolate. As with the other two main types of chocolate, dark chocolate is used for chocolate bars or as a coating in confectionery.

The chocolate industry in the Philippines developed after introducing the cocoa tree into Philippine agriculture. The growing of cacao or cocoa boasts a long history stretching from the colonial times. Originating from Mesoamerican forests, cacao was first introduced by the Spanish colonizers four centuries ago. Since then the Philippine cocoa industry has been the primary producer of cocoa beans in Southeast Asia. There are many areas of production of cacao in the Philippines, owing to soil and climate. The chocolate industry is currently on a small to medium scale.

<span class="mw-page-title-main">Fremont Trolley Barn</span> Building in Seattle, Washington, U.S.

Fremont Trolley Barn is a building in the Fremont neighborhood of Seattle, Washington, United States. Originally built as a carbarn for trolley cars, it has served numerous purposes during its years of existence and is widely remembered as the brewery for Redhook Ale, considered by many to be Seattle's first craft beer brewery. Redhook brewed here from 1988 until 1998, when they moved to a larger site in Woodinville. The building functions today as the production center of Seattle-based chocolatiers Theo Chocolate. It was designated a Seattle Landmark on September 20, 1989.

References

  1. 1 2 3 "Fair Trade Gambit. (Cover Story)." Candy Industry 171.9 (2006): 18. MasterFILE Premier. Web. 23 Oct. 2012.
  2. "Cocoa Beans". theochocolate.com. Archived from the original on 2015-09-05. Retrieved 2012-11-09.
  3. The many phases and faces of the Fremont Trolley Barn curbed.seattle.com. September 20, 2017
  4. 1 2 3 Richman, Dan (19 September 2007). "Jeff Fairhall, 1958-2007: Entrepreneur pioneered healthful food to go - seattlepi.com". seattlepi.com. Retrieved 7 July 2013.
  5. Gilmore, Susan (September 21, 2007). "Local News | Jeff Fairhall, owner of Essential Baking Co., dies at 49". seattletimes.com. Retrieved 7 July 2013.
  6. "Theo Chocolate names former Kellogg exec as CEO". confectionerynews.com. 13 April 2018. Retrieved 2021-04-07.
  7. "Theo Chocolate Announces Intent to Merge with American Licorice Company" (PDF). Theo Chocolate. Retrieved 5 July 2023.
  8. "Certain Theo-Brand Dark Chocolate Bars Contain Heavy Metals Lead and Cadmium, Class Action Says". ClassAction.org. 12 June 2023.
  9. "Chocolate Bars". Theo. Retrieved 2017-06-01.
  10. "Theo Chocolate". Cengage.