 Theo Chocolate in 2017 | |
| Company type | Privately held company |
|---|---|
| Industry | Food |
| Founded | 2006 |
| Headquarters | Seattle, Washington |
| Products | |
| Website | theochocolate |
Theo Chocolate is an American chocolate maker headquartered in Seattle, Washington. Established in 2006, it is the first organic fair trade-certified cocoa producer in the United States. [1]
Theo has sourced beans from the Congo, Costa Rica, the Dominican Republic, Ecuador, Madagascar, Peru, and Venezuela. [2]
The business was established in 2006 by Jeff Fairhall and Joe Whinney in the Fremont neighborhood of Seattle. The business is located in the historic Fremont Trolley Barn at 3400 Phinney Avenue. [3]
Jeff Fairhall, the founder of Seattle's Essential Baking Company, invested in the establishment of Theo Chocolate with Joe Whinney. [4] [5] When he was in his early 20s, Whinney volunteered with a small conservation foundation in Southern Belize that was looking at the way that communities cultivated their crops. He developed a passion for the Theobroma cacao plant and wanted to get into the business while supporting the farmers, and contacted 10 bean processors. One responded. While providing this business with organic materials and customers, Whinney was able to start saving up to found a chocolate business of his own. [1]
The business struggled to find a good supply of organic cocoa beans and came to a halt in 2002. After finding an interested investor in Seattle, Washington, the decision was made to build the Theo Chocolate factory, named after the Theobroma cacao tree. [1]
From 2004 to 2006 Fairhall sold all of his other business interests, retaining only Theo Chocolate. He published more than 30 advertisements in The Stranger about various religious ideas, revelations, and conspiracy theories. He also mentioned his use of magic mushrooms. [4] Fairhall died of brain cancer in 2007. [4]
In April 2018, Etienne Patout, a former Kellogg's executive, became the company's CEO. [6]
In June 2023, the company announced it would be closing its Seattle based factory and laying off 60 employees in the second half of 2023 as part of a merger with American Licorice Company. [7]
Also in June 2023, a class action lawsuit was filed against Theo Chocolate claiming at least three of its dark chocolate bars contained lead and cadmium. [8]
Theo Chocolate sells chocolate bars in six different categories: Classic, Fantasy, Limited Edition, Baking and Holiday. The company also sells caramels and specialty items. [9]
In a 2022 review conducted by independent testing company, Consumer Reports, two dark chocolate bars produced by Theo Chocolate were found to exceed California's maximum allowable dose level (MADL) for lead and cadmium. An ounce of the Theo Organic Pure Dark 70% Cocoa bar was found to include 120% of the maximum allowable dose of lead and 142% of the maximum allowable dose for cadmium. An ounce of the Theo Organic Extra Dark Pure Dark Chocolate 85% Cocoa was found to include 140% of the maximum allowable dose of lead and 189% of the maximum allowable dose for cadmium. [10]
Cengage Learning produced a 6:44-minute BizFlix video case titled "Theo Chocolate", which discusses the firm's fair trade practices and vertical integration. [11]
Chocolate or cocoa is a food made from roasted and ground cocoa seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cocoa has been consumed in some form for at least 5,300 years starting with the Mayo-Chinchipe culture in what is present-day Ecuador. Later, Mesoamerican civilizations also consumed chocolate beverages, and it was introduced to Europe in the 16th century.
Theobromine, also known as xantheose, is the principal alkaloid of Theobroma cacao. Theobromine is slightly water-soluble (330 mg/L) with a bitter taste. In industry, theobromine is used as an additive and precursor to some cosmetics. It is found in chocolate, as well as in a number of other foods, including tea, some American hollies and the kola nut. It is a white or colourless solid, but commercial samples can appear yellowish.
The cocoa bean, also known simply as cocoa or cacao, is the dried and fully fermented seed of Theobroma cacao, the cacao tree, from which cocoa solids and cocoa butter can be extracted. Cacao trees are native to the Amazon rainforest. They are the basis of chocolate and Mesoamerican foods including tejate, an indigenous Mexican drink.
Theobroma cacao is a small evergreen tree in the family Malvaceae. Its seeds, cocoa beans, are used to make chocolate liquor, cocoa solids, cocoa butter and chocolate. Native to the tropics of the Americas, the largest producer of cocoa beans in 2018 was Ivory Coast, at 2.2 million tons. Its leaves are alternate, entire, unlobed, 10–50 cm (4–20 in) long and 5–10 cm (2–4 in) broad.
Chocoladefabriken Lindt & Sprüngli AG, doing business as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known for its chocolate truffles and chocolate bars, among other sweets. It is based in Kilchberg, where its main factory and museum are located. Lindt is one of the largest Swiss chocolate manufacturers.
Cocoa butter, also called theobroma oil, is a pale-yellow, edible fat extracted from the cocoa bean. It is used to make chocolate, as well as some ointments, toiletries, and pharmaceuticals. Cocoa butter has a cocoa flavor and aroma. Its melting point is slightly below human body temperature. It is an essential ingredient of chocolate and related confectionary products. Cocoa butter does not contain butter or other animal products; it is vegan.
Green & Black's is a British chocolate company founded in 1991. The company produces a range of organic food products, including: chocolate bars, ice cream, biscuits and hot chocolate.
Chocolate liqueur is a chocolate flavored liqueur made from a base liquor of whisky or vodka. Unlike chocolate liquor, chocolate liqueur contains alcohol. Chocolate liqueur is often used as an ingredient in mixology, baking, and cooking.
Chocolate is a food made from roasted and ground cocoa pods mixed with fat and powdered sugar to produce a solid confectionery. There are several types of chocolate, classified primarily according to the proportion of cocoa and fat content used in a particular formulation.
Dagoba Organic Chocolate was a brand of chocolate founded in 2001 by Frederick Schilling. The Hershey Company acquired Dagoba in 2006 but in June 2021 Dagoba again became a privately held company. Hershey divested the Dagoba chocolate brand along with Krave Pure Foods and Scharffen Berger in order to focus on the salty snacks and nutrition bars markets. After the divesture, Scharffen Berger moved production and its headquarters to the Dagoba factory in Ashland, Oregon and registered in 2021 as an LLC with the Oregon Secretary of State. However, Dagoba did not re-register in Oregon as a business entity and the Dagoba home page redirects to the Hershey site.
Dry cocoa solids are the components of cocoa beans remaining after cocoa butter, the fatty component of the bean, is extracted from chocolate liquor, roasted cocoa beans that have been ground into a liquid state. Cocoa butter is 46% to 57% of the weight of cocoa beans and gives chocolate its characteristic melting properties. Cocoa powder is the powdered form of the dry solids with a small remaining amount of cocoa butter. Untreated cocoa powder is bitter and acidic. Dutch process cocoa has been treated with an alkali to neutralize the acid.
Baker's Chocolate is a brand name for the line of baking chocolates owned by Kraft Heinz. Products include a variety of bulk chocolates, including white and unsweetened, and sweetened coconut flakes. It is one of the largest national brands of chocolate in the United States. The company was originally named Walter Baker & Company.
The following outline is provided as an overview of and topical guide to chocolate:
The environmental impact of cocoa production includes deforestation, soil contamination, and herbicide resistance. The majority of cocoa farms are now located in Côte d'Ivoire and Ghana.
Taza Chocolate is a Mexican-inspired stoneground, organic chocolate manufacturer based in Somerville, Massachusetts, United States. The factory was founded by Alex Whitmore in 2005 and is home to over 40 different products that can be found in 2,800 retail stores across the country.
Organic chocolate is chocolate which has been certified organic. As of 2016, it was a growing sector in the global chocolate industry. Organic chocolate is a socially desirable product for some consumers. Organic chocolate has benefits including vitamin B12, vitamin E, niacin, riboflavin, phosphorus, manganese, zinc, calcium, magnesium, potassium and iron. Major brands, such as The Hershey Company, have begun to produce organic chocolate.
Dark chocolate is a form of chocolate containing only cocoa solids, cocoa butter and sugar. Dark chocolate without added sweetener is known as bitter chocolate or unsweetened chocolate. As with the other two main types of chocolate, dark chocolate is used for chocolate bars or as a coating in confectionery.
The chocolate industry in the Philippines developed after the introduction of the cocoa tree to Philippine agriculture. The growing of cacao or cocoa boasts a long history stretching from the colonial times. Originating from Mesoamerican forests, cacao was first introduced by the Spanish colonizers four centuries ago. Since then the Philippine cocoa industry has been the primary producer of cocoa beans in Southeast Asia. There are many areas of production of cacao in the Philippines, owing to soil and climate. The chocolate industry is currently on a small to medium scale.
Ruby chocolate is a style or distinct variety of chocolate that is pink or purple in colour. Barry Callebaut, a Belgian–Swiss cocoa company, introduced it as a distinct product on 5 September 2017 after beginning development of their product in 2004. It has a pink color, and Barry Callebaut says it is a fourth natural type of chocolate. Some other industry experts have said that some cacao pods are naturally pink or purple in colour, and thus pink chocolate has been available before.
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