Think Like a Freak

Last updated
Think Like a Freak
The Authors of Freakonomics Offer to Retrain Your Brain
Think Like a Freak - bookcover.png
Hardcover edition
Author Steven D. Levitt
Stephen J. Dubner
CountryUnited States
LanguageEnglish
Subject Economics, Sociology
Genre Non-fiction
Publisher William Morrow
Publication date
May 12, 2014
Media typePrint, e-book, audiobook
Pages288 pp (hardback edition)
ISBN 978-0062218339
OCLC 870699040
Preceded by SuperFreakonomics  
Followed by When to Rob a Bank  

Think Like a Freak: The Authors of Freakonomics Offer to Retrain Your Brain is the third non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner. The book was published on May 12, 2014 by William Morrow. [1]

Contents

Synopsis

The introduction states that one should avoid preconceived notions and prejudices when approaching societal issues and related questions. The examples given include the controversial study of Robin Goldstein of an experiment that he conducted in which 500 subjects, in a blind taste test, preferred cheaper to more expensive wine.

The first chapter, entitled What Does It Mean to Think like a Freak?, explains the premise of the book. It gives examples including penalty kick tactics and concludes with the authors recounting a meeting with David Cameron before he became prime minister of the United Kingdom.

The second chapter discusses the difficulty that people have in admitting "I don't know". This chapter has a discussion of the wine tasting studies by Robin Goldstein.

The third chapter explains the importance of asking the correct questions to gain knowledge on a situation. By asking the wrong questions, it is unlikely to get the answer one is seeking to a problem. The main example in this chapter discusses Takeru Kobayashi's experiences in competitive eating, specifically how he redefined the approach to hot dog eating contests.

The fourth chapter discusses the importance of approaching a problem from a new angle, and why it is so rare for people to deviate from societal norms and use a new tactic. This chapter discusses popular approaches to current issues such as poverty.

The fifth chapter explores the concept of "thinking like a child," or looking at the smaller things and not fearing the obvious. This chapter addresses how viewing the world with a simpler lens is almost always frowned upon and how smaller questions are often left unexplored because they are deemed too obvious or mediocre. Levitt and Dubner also remind the reader the importance of having fun in what we do, especially in work environments. A prominent example in this chapter is why people partake in the lottery and gambling for fun, even though it is often not profitable.

The sixth chapter explores the power of incentive.

The seventh chapter discusses how to let problems sort themselves out using the principle of a "self weeding garden" and a multitude of ways people tricked others into revealing their true intentions. The chapter uses a multitude of examples, such as explaining the logic behind the story of King Solomon and his threat to chop a baby in half and David Lee Roth's pickiness over brown M&M's.

The eighth chapter explains how to persuade people who do not want to be persuaded. This chapter outlines clear steps on how to build an argument that may sway someone else's opinions. This chapter uses the example of how over the course of reading the book, the reader was being convinced by the stories and examples used in every chapter.

The ninth chapter explains the upside of quitting and three reasons why people have so much difficulty quitting. Firstly, quitting is frowned upon in society. Secondly, it is often difficult to justify abandoning a project after putting so much time, money, and effort used in an effort to achieve success, also known as the "sunk cost fallacy." Lastly, when struggling to salvage a losing proposition other opportunities are often left unseen or diminished in comparison to the failing project. According to Levitt and Dubner, quitting a failing project and freeing one's time up for other opportunities is not being a quitter; it's being a realist.

Criticism

The title of their new book, the third in the series, is evidence of the falling off. Gone is the economics part of the equation. Now it's simply about thinking like a Freak. But without the hardcore economics, thinking like a Freak just means being willing to think outside the box, and there are plenty of people doing that already. Too much of this book is taken up with routine problem-solving advice and over-familiar stories repackaged by Dubner as though they were revelations.

David Runciman, The Guardian [2]

Related Research Articles

<span class="mw-page-title-main">Thought</span> Cognitive process independent of the senses

In their most common sense, the terms thought and thinking refer to conscious cognitive processes that can happen independently of sensory stimulation. Their most paradigmatic forms are judging, reasoning, concept formation, problem solving, and deliberation. But other mental processes, like considering an idea, memory, or imagination, are also often included. These processes can happen internally independent of the sensory organs, unlike perception. But when understood in the widest sense, any mental event may be understood as a form of thinking, including perception and unconscious mental processes. In a slightly different sense, the term thought refers not to the mental processes themselves but to mental states or systems of ideas brought about by these processes.

<i>The Demon-Haunted World</i> 1995 book by Carl Sagan

The Demon-Haunted World: Science as a Candle in the Dark is a 1995 book by the astrophysicist Carl Sagan.. In it, Sagan aims to explain the scientific method to laypeople and to encourage people to learn critical and skeptical thinking. He explains methods to help distinguish between ideas that are considered valid science and those that can be considered pseudoscience. Sagan states that when new ideas are offered for consideration, they should be tested by means of skeptical thinking and should stand up to rigorous questioning.

A theory regarding the effect of legalized abortion on crime is a controversial hypothesis about the reduction in crime in the decades following the legalization of abortion. Proponents argue that the availability of abortion resulted in fewer births of children at the highest risk of committing crime. The earliest research suggesting such an effect was a 1966 study in Sweden. In 2001, Steven Levitt of the University of Chicago and John Donohue of Yale University argued, citing their research and earlier studies, that children who are unwanted or whose parents cannot support them are likelier to become criminals. This idea was further popularized by its inclusion in the book Freakonomics, which Levitt co-wrote.

<span class="mw-page-title-main">Stetson Kennedy</span> Author, folklorist, anti–Ku Klux Klan crusader

William Stetson Kennedy was an American author, folklorist and human rights activist. One of the pioneer folklore collectors during the first half of the 20th century, he is remembered for having infiltrated the Ku Klux Klan in the 1940s, exposing its secrets to authorities and the outside world. His actions led to the 1947 revocation by the state of Georgia of the Klan's national corporate charter. Kennedy wrote or co-wrote ten books.

<span class="mw-page-title-main">Steven Levitt</span> American economist

Steven David Levitt is an American economist and co-author of the best-selling book Freakonomics and its sequels. Levitt was the winner of the 2003 John Bates Clark Medal for his work in the field of crime, and is currently the William B. Ogden Distinguished Service Professor of Economics at the University of Chicago as well as the Faculty Director and Co-Founder of the Center for Radical Innovation for Social Change at the University of Chicago which incubates the Data Science for Everyone coalition. He was co-editor of the Journal of Political Economy published by the University of Chicago Press until December 2007. In 2009, Levitt co-founded TGG Group, a business and philanthropy consulting company. He was chosen as one of Time magazine's "100 People Who Shape Our World" in 2006. A 2011 survey of economics professors named Levitt their fourth favorite living economist under the age of 60, after Paul Krugman, Greg Mankiw and Daron Acemoglu.

Intellectual Ventures is an American private equity company that centers on the development and licensing of intellectual property. Intellectual Ventures is one of the top-five owners of U.S. patents, as of 2011. Its business model focuses on buying patents and aggregating those patents into a large patent portfolio and licensing these patents to third parties. The company has been described as the country's largest and most notorious patent trolling company, the ultimate patent troll, and the most hated company in tech.

<i>Collapse: How Societies Choose to Fail or Succeed</i> 2005 book by Jared Diamond

Collapse: How Societies Choose to Fail or Succeed is a 2005 book by academic and popular science author Jared Diamond, in which the author first defines collapse: "a drastic decrease in human population size and/or political/economic/social complexity, over a considerable area, for an extended time." He then reviews the causes of historical and pre-historical instances of societal collapse—particularly those involving significant influences from environmental changes, the effects of climate change, hostile neighbors, trade partners, and the society's response to the foregoing four challenges. It also considers why societies might not perceive a problem, might not decide to attempt a solution, and why an attempted solution might fail.

<i>Freakonomics</i> 2005 nonfiction book by Steven D. Levitt and Stephen J. Dubner

Freakonomics: A Rogue Economist Explores the Hidden Side of Everything is the debut non-fiction book by University of Chicago economist Steven Levitt and New York Times journalist Stephen J. Dubner. Published on April 12, 2005, by William Morrow, the book has been described as melding pop culture with economics. By late 2009, the book had sold over 4 million copies worldwide. Based on the success of the original book, Levitt and Dubner have grown the Freakonomics brand into a multi-media franchise, with a sequel book, a feature film, a regular radio segment on National Public Radio, and a weekly blog.

Paul Feldman is the "Bagel Man" mentioned in Freakonomics by Levitt and Dubner, a man who started his own business selling bagels, instead of pursuing his old occupation as director of non-defense research at the Center for Naval Analyses. He would leave bagels next to a box with a slit in the top in an office building, leaving a sign asking whoever took a bagel to give money in return.

<span class="mw-page-title-main">Stephen J. Dubner</span> American author, journalist, and podcast host

Stephen Joseph Dubner is an American author, journalist, and podcast and radio host. He is co-author of the popular Freakonomics book series: Freakonomics, SuperFreakonomics, Think Like a Freak and When to Rob a Bank. He is the host of Freakonomics Radio.

<span class="mw-page-title-main">Emily Oster</span> American economist

Emily Fair Oster is an American economist who has served as the Royce Family Professor of Teaching Excellence at Brown University since 2019, where she has been a professor of economics since 2015. Her research interests span from development economics and health economics to research design and experimental methodology. Her research was brought to the attention of non-economists through the Wall Street Journal, the book SuperFreakonomics, and her 2007 TED Talk.

<span class="mw-page-title-main">Seth Roberts</span>

Seth Roberts was a professor of psychology at Tsinghua University in Beijing and emeritus professor of psychology at the University of California, Berkeley. He was the author of the bestselling book The Shangri-La Diet, and a prolific blogger. He was well known for his work in self-experimentation which led to many discoveries, including his diet, multiple publications and a popular blog.

<span class="mw-page-title-main">Sudhir Venkatesh</span> American sociologist and urban ethnographer

Sudhir Alladi Venkatesh is an American sociologist and urban ethnographer. He is William B. Ransford Professor of Sociology & African-American Studies at Columbia University, a position he has held since 1999. In his work, Venkatesh has studied gangs and underground economies, public housing, advertising and technology. As of 2018, he is the Director of Signal: The Tech & Society Lab at Columbia University.

<i>Freedomnomics</i> 2007 non-fiction book by John Lott

Freedomnomics: Why the Free Market Works and Other Half-Baked Theories Don't is a book by writer and public policy researcher John R. Lott, Jr., author of previous works More Guns, Less Crime and The Bias Against Guns. Freedomnomics takes an economic look at the effects of the free market, and presents some arguments against those found in Freakonomics by Steven D. Levitt and Stephen J. Dubner. The publications The American and National Review ran positive reviews, with critic Robert VerBruggen stating that Lott "renders lots of charts, graphs and statistical analysis into clear, uncomplicated conversation."

<i>The Tipping Point</i> 2000 book by Malcolm Gladwell

The Tipping Point: How Little Things Can Make a Big Difference is the debut book by Malcolm Gladwell, first published by Little, Brown in 2000. Gladwell defines a tipping point as "the moment of critical mass, the threshold, the boiling point." The book seeks to explain and describe the "mysterious" sociological changes that mark everyday life. As Gladwell states: "Ideas and products and messages and behaviors spread like viruses do." The examples of such changes in his book include the rise in popularity and sales of Hush Puppies shoes in the mid-1990s and the steep drop in New York City's crime rate after 1990.

<span class="mw-page-title-main">Peter Leeson</span> American economist

Peter T. Leeson is an American economist and the Duncan Black Professor of Economics and Law at George Mason University. In 2012 Big Think listed him among "Eight of the World's Top Young Economists". He is a Fellow of the Royal Society of Arts.

<span class="mw-page-title-main">Robin Goldstein</span> American writer

Robin Goldstein is an American author, food and wine critic, and economics pundit. He is known for his books and articles questioning conventional wisdom and pricing in the food and wine industries, particularly a widely publicized exposé of Wine Spectator magazine, and for his writing on the Freakonomics blog. He is author of several books, including The Wine Trials and The Beer Trials. Goldstein was also one of the subjects of Think Like a Freak, the 2014 book by Freakonomics authors Steven Levitt and Stephen Dubner.

<i>SuperFreakonomics</i> 2009 book by Steven Levitt and Stephen J. Dubner

SuperFreakonomics: Global Cooling, Patriotic Prostitutes, and Why Suicide Bombers Should Buy Life Insurance is the second non-fiction book by University of Chicago economist Steven Levitt and The New York Times journalist Stephen J. Dubner, released in early October 2009 in Europe and on October 20, 2009 in the United States. It is a sequel to Freakonomics: A Rogue Economist Explores the Hidden Side of Everything.

<i>Thinking, Fast and Slow</i> 2011 book by Daniel Kahneman

Thinking, Fast and Slow is a 2011 popular science book by psychologist Daniel Kahneman. The book's main thesis is a differentiation between two modes of thought: "System 1" is fast, instinctive and emotional; "System 2" is slower, more deliberative, and more logical.

<i>Freakonomics Radio</i> American public radio program

Freakonomics Radio is an American public radio program and podcast network which discusses socioeconomic issues for a general audience. While the network, as of 2023, includes five programs, the primary podcast is also named Freakonomics and is a spin-off of the 2005 book Freakonomics. Journalist Stephen Dubner hosts the show, with economist Steven Levitt as a regular guest, both of whom co-wrote the book of the same name. The show is primarily distributed as a podcast, and is among the most popular on iTunes.

References