Type of site | e-commerce |
---|---|
Available in | English |
Country of origin | USA |
Founder(s) | Nyakio Grieco Patrick Herning |
Products | beauty products |
URL | thirteenlune |
Commercial | Yes |
Launched | 2020 |
Thirteen Lune is an e-commerce beauty website launched in 2020 and based in West Hollywood. [1]
Thirteen Lune was co-founded by Nyakio Grieco, a Los Angeles-based beauty entrepreneur, and Patrick Herning, the CEO of plus-sized fashion brand 11 Honoré. [2] The company initially launched with 13 brands. [3] By the end of 2021 the company carried 100 brands. [3]
In October 2021, JCPenney announced a partnership with Thirteen Lune to bring their items into 10 of the retailer's physical stores. [1] In January 2021, Thirteen Lune raised $1 million from Sean Combs, Gwyneth Paltrow, [4] Naomi Watts, Gregg Renfrew, Tracey Cunningham (Mèche salon), Nicole Avant, [4] Patrick Finnegan (venture capitalist) and Sydney Holland (Urban and The Mystic). [5]
In November 2021, Thirteen Lune closed a $3 million funding round by Fearless Fund, Capstar Ventures, Fab Ventures, Swiftarc Ventures and Gaingels. [6]
In September 2022, JCPenney announced plans to expand its partnership, adding Thirteen Lune products to more than 600 stores around the country, while also ending its brick-and-mortar relationship with Sephora. [7] In addition to offering 65 BIPOC-owned beauty brands, the store's associates will also receive training on how to address diverse beauty needs. [7]
Thirteen Lune is a direct-to-consumer company that highlights skin care, makeup, hair care and wellness items almost exclusively (90%) from Black and Brown-owned companies. [3] Their products are primarily targeted at under-represented people of color. [8] The remaining 10% represent Ally Brands, which are selected brands the retailer recognizes for their continued efforts to "be exclusive in product assortment and promote change beyond beauty." [8]
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