Thought Catalog

Last updated

Thought Catalog
Type of site
Contributor weblog
Available in English
FoundedFebruary 2010 (2010-02)
Headquarters
190 North 10th Street
Brooklyn, New York 11211
,
U.S.
Area servedWorldwide
OwnerThe Thought & Expression Co.
Founder(s) Chris Lavergne
Key peopleChris Lavergne
URL thoughtcatalog.com
Advertising Yes
RegistrationNo
LaunchedFebruary 1, 2010;10 years ago (2010-02-01)
Current statusActive

Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne. [1] Owned by The Thought & Expression Company, the site attracts 25 million monthly unique visitors. [2]

Contents

The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records. [3] Thought Catalog started publishing on February 1, 2010. [4] By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic. [3]

The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication. [3] [5] Thought Catalog receives between 100 and 500 pieces a day via the submission form. [6]

In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing. [7]

Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014." [8] [9]

Thought Catalog’s founder, Chris Lavergne, was named to Forbes "30 Under 30" list in 2014. [10]

Books

Thought Catalog launched Thought Catalog Books with four original e-books priced from $2.99 to $4.99. [11] As of June 2015, the imprint accepts manuscripts from their active contributors and from unaffiliated authors, some with agents, some without. [12] They publish both eBooks and print books. In September 2014, Thought Catalog Books and UTA sold the rights to The Tracking of a Russian Spy, by Mitch Swenson, to StudioCanal. [13] The imprint published Prozac Nation author Elizabeth Wurtzel’s book Creatocracy in early 2015. [14] [15]

Content

Thought Catalog’s content, which includes listicles, essays, and think pieces, has been noted for its "millennial" voice. [2] [16] Many well-known authors have contributed to the site including Simon Critchley, Elizabeth Wurtzel, Tao Lin, Robert Greene, James Altucher, Mélanie Berliet, Nicole Mullen and Tim Ferriss, in addition to previously unpublished essayists. [6] [17] [18] [19] [20] [21]

Early on, the site was known for publishing alternative literature, with Tao Lin as a regular contributor. [16] Later, it became associated with a personal, confessional style. [22]

Related Research Articles

Dotdash Digital media company based in New York City

Dotdash is an American digital media company that publishes articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel and education. It operates brands including Verywell, Investopedia, The Balance, Byrdie, MyDomaine, Brides, The Spruce, Simply Recipes, Serious Eats, Liquor.com, TripSavvy, TreeHugger, and ThoughtCo. The digital media company competes with other online resource sites. In August 2012, Dotdash became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. Dotdash has offices in New York, San Francisco and Chicago.

<i>Forbes</i> American business magazine

Forbes is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. Forbes has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide.

Elizabeth Wurtzel American writer and journalist

Elizabeth Lee Wurtzel was an American writer and journalist, known for the confessional memoir Prozac Nation, which she published at the age of 27. Her work often focused on chronicling her personal struggles with depression, addiction, career, and relationships. Wurtzel's work drove a boom in confessional writing and the personal memoir genre during the 1990s, and she was viewed as a voice of Generation X. In later life, Wurtzel worked briefly as an attorney before her death from breast cancer.

<i>Mental Floss</i> American online magazine and media company

Mental Floss is an online magazine and its related American digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, Mental Floss teamed with the National Geographic Channel for its first televised special, Brain Surgery Live with mental_floss, the first brain surgery ever broadcast live.

Complex Networks American media and entertainment company

Complex Networks is an American media and entertainment company based in New York City for youth culture which was founded as a bi-monthly magazine Complex by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013, across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 4.55 million subscribers and 1.3 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be circa $200m USD, 15% of which came from commerce.

<i>Business Insider</i> Financial and business news website

Business Insider is an American financial and business news website founded in 2007. Since 2015, a majority stake in Business Insider's parent company Insider Inc. has been owned by the German publishing house Axel Springer. It operates several international editions, including one in the United Kingdom.

Vox Media, Inc. is an American digital media company based in Washington, D.C. and New York City. The company was founded in 2005 as SportsBlogs Inc. by Jerome Armstrong, Tyler Bleszinski, and Markos Moulitsas, and was rebranded as Vox Media in 2011. The company operates additional offices in San Francisco, Chicago, Los Angeles, Austin, and London. In June 2010, the network featured over 300 sites with over 400 paid writers. As of May 2020, Comscore ranks Vox Media as the 29th-most popular media company among users from the United States.

NowThis News Media website

NowThis News is a progressive social media-focused news organization founded in 2012.

Defy Media Media studio

Defy Media was an American digital media company that produced original online content for the 12–34 age group. Originally founded in 1996 as Alloy Online, the final company was formed in 2013 by its merger with Break Media.

Hollywood Life

Hollywood Life is an American digital media brand launched in 2009 by magazine editor Bonnie Fuller. The site covers celebrity, fashion, beauty, women issues, and entertainment news.

Mic (media company) American internet and media company

Mic is an American internet and media company based in New York City that caters to millennials.

The Independent Journal Review (IJR) is a conservative American news and opinion website based in Alexandria, Virginia. The publication was founded in 2012 by Alex Skatell. Skatell serves as its CEO, with Camden Stuebe as President and Shushanna Walshe, former political director at ABC News as the Editor-At-Large. The site covers general interest topics including politics, culture, entertainment, and viral news content.

<i>Vox</i> (website) American news and opinion website owned by Vox Media

Vox is an American news website owned by Vox Media. The website was founded in April 2014 by Ezra Klein, Matt Yglesias, and Melissa Bell, and is noted for its concept of explanatory journalism. Vox's media presence also includes a YouTube channel, several podcasts, and a show presented on Netflix. Vox has been described as left-of-center and progressive.

Chris Lavergne is an American media strategist and entrepreneur who founded the website Thought Catalog in 2010.

go90 American video streaming service

go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States, although as of March 2018 some of its content became available internationally via Tumblr.

Michael Brito

Michael Brito is an American businessman and social media strategist. He has written two books, including Smart Business, Social Business, and Your Brand: The Next Media Company.

<i>Joe</i> (website) Irish website

JOE is a distributed social media publisher aimed at young people in Ireland and the UK, with over 2 million unique visitors per month. It is owned by Maximum Media. The original website www.joe.ie was founded by Irish entrepreneur Niall McGarry. Her.ie is a related website aimed at young women in Ireland. HerFamily.ie also forms part of the group.

Blavity is an American Internet media company and website based in Los Angeles, created by and for black millennials. Their mission is to "economically and creatively support Black millennials across the African diaspora, so they can pursue the work they love, and change the world in the process."

LittleThings is a digital media firm that published positive, uplifting stories geared towards American women. LittleThings attracted its following primarily through distributing its content on Facebook targeting a female audience.

Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.

References

  1. ↑ Newton, Matthew Thought Catalog And The New Age Of Confessional Media Forbes. June 7, 2015
  2. 1 2 Ucko, Dan How Thought Catalog Built A Site Millennials Actually Want To Read Native Advertising. June 8, 2015
  3. 1 2 3 Weissman, Saya Thought Catalog Wants to Capture the Millennial Moment Digiday . June 8, 2015
  4. ↑ The Thought & Expression Co. Thought.is. June 7, 2015
  5. ↑ SUBMISSIONS Thought Catalog. June 8, 2015
  6. 1 2 Schonfeld, Zach Thought Catalog’s Reckoning Newsweek. June 8, 2015
  7. ↑ Marikar, Sheila On the Nice Internet, Caring Is Sharing New York Times. June 6, 2015
  8. ↑ Geron, Tomio Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps Forbes. June 8, 2015
  9. ↑ Marshall, Jack Sponsored Content That Buzzed in 2014 Wall Street Journal. June 6, 2015
  10. ↑ 2014 30 Under 30: Media Forbes. June 8, 2015
  11. ↑ Weissman, Saya Thought Catalog Tries E-Books Digiday . June 8, 2015
  12. ↑ https://thoughtcatalog.com/book-faq/.Missing or empty |title= (help)
  13. ↑ Fleming Jr., Mike Newbie Picture Company On The Case For ‘Tracking Of A Russian Spy’ Deadline. June 6, 2015
  14. ↑ Donnelly, Elisabeth Elizabeth Wurtzel Is Publishing Her Next Book, ‘Creatocracy,’ With Thought Catalog Flavorwire. June 8, 2015
  15. ↑ THOUGHT CATALOG CELEBRATES THE LAUNCH OF 'CREATOCRACY' BY ELIZABETH WURTZEL Guest of a Guest. June 6, 2015
  16. 1 2 Herrera, Tim Inside the contradictory world of Thought Catalog, one of the Internet’s most reviled sites Washington Post. June 8, 2015
  17. ↑ Simon Critchley Thought Catalog. June 8, 2015
  18. ↑ Robert Greene Thought Catalog. June 8, 2015
  19. ↑ Tim Ferriss Thought Catalog. June 8, 2015
  20. ↑ Nicole Mullen Thought Catalog. June 8, 2015
  21. ↑ James Altucher Thought Catalog. June 8, 2015
  22. ↑ Hasan, Heba Too Sincere for the Internet? How the Web Journal Thought Catalog Sparked an Online Firestorm TIME. June 8, 2015
This page is based on this Wikipedia article
Text is available under the CC BY-SA 4.0 license; additional terms may apply.
Images, videos and audio are available under their respective licenses.