Thought Catalog

Last updated

Thought Catalog
Type of site
Contributor weblog
Available in English
FoundedFebruary 2010 (2010-02)
Headquarters
190 North 10th Street
Brooklyn, New York 11211
,
Area servedWorldwide
OwnerThe Thought & Expression Co.
Founder(s) Chris Lavergne
Key peopleChris Lavergne
URL thoughtcatalog.com
Alexa rankDecrease Positive.svg 2,218 (June, 2015) [1]
Advertising Yes
RegistrationNo
LaunchedFebruary 1, 2010;10 years ago (2010-02-01)
Current statusActive

Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne. [2] Owned by The Thought & Expression Company, the site attracts 25 million monthly unique visitors. [3]

Contents

The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records. [4] Thought Catalog started publishing on February 1, 2010. [5] By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic. [4]

The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication. [4] [6] Thought Catalog receives between 100 and 500 pieces a day via the submission form. [7]

In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing. [8]

Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of “Sponsored Content That Buzzed In 2014.” [9] [10]

Thought Catalog’s founder, Chris Lavergne, was named to Forbes “30 Under 30” list in 2014. [11]

Books

Thought Catalog launched Thought Catalog Books with four original e-books priced from $2.99 to $4.99. [12] As of June 2015, the imprint accepts manuscripts from their active contributors and from unaffiliated authors, some with agents, some without. [13] They publish both eBooks and print books. In September 2014, Thought Catalog Books and UTA sold the rights to The Tracking of a Russian Spy, by Mitch Swenson, to StudioCanal. [14] The imprint published Prozac Nation author Elizabeth Wurtzel’s book Creatocracy in early 2015. [15] [16]

Content

Thought Catalog’s content, which includes listicles, essays, and think pieces, has been noted for its “millennial” voice. [3] [17] Many well-known authors have contributed to the site including Simon Critchley, Elizabeth Wurtzel, Tao Lin, Robert Greene, James Altucher, Mélanie Berliet, Nicole Mullen and Tim Ferriss, in addition to previously unpublished essayists. [7] [18] [19] [20] [21] [22]

Early on, the site was known for publishing alternative literature, with Tao Lin as a regular contributor. [17] Later, it became associated with a personal, confessional style. [23]

Related Research Articles

Dotdash Digital media company based in New York City

Dotdash is an American digital media company that publishes articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel and education. It operates brands including Verywell, The Spruce, The Balance, Investopedia, Lifewire, Byrdie, MyDomaine, TripSavvy, Brides, Liquor.com, and ThoughtCo. The website competes with other online resource sites and encyclopedias. In August 2012, Dotdash became a property of IAC, owner of Ask.com and numerous other online brands, and its revenue is generated by advertising. Dotdash has offices in New York, San Francisco and Chicago.

<i>Forbes</i> American business magazine

Forbes is an American business magazine. Published biweekly, it features original articles on finance, industry, investing, and marketing topics. Forbes also reports on related subjects such as technology, communications, science, politics, and law. Its headquarters is located in Jersey City, New Jersey. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek. Forbes has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide.

Elizabeth Wurtzel American writer and journalist

Elizabeth Lee Wurtzel was an American writer and journalist, known for the confessional memoir Prozac Nation, which she published at the age of 27. Her work often focused on chronicling her personal struggles with depression, addiction, career, and relationships. Wurtzel's work drove a boom in confessional writing and the personal memoir genre during the 1990s, and she was viewed as a voice of Generation X. In later life, Wurtzel worked briefly as an attorney before her death from breast cancer.

<i>Mental Floss</i> American online magazine and media company

Mental Floss is an online magazine and its related American digital, print, and e-commerce media company focused on millennials. It is owned by Minute Media and based in New York City. mentalfloss.com, which presents facts, puzzles, and trivia with a humorous tone, draws 20.5 million unique users a month. Its YouTube channel produces three weekly series and has 1.3 million subscribers. In October 2015, Mental Floss teamed with the National Geographic Channel for its first televised special, Brain Surgery Live with mental_floss, the first brain surgery ever broadcast live.

Kara Swisher American technology business journalist

Kara Anne Swisher is an American technology business journalist and co-founder of Recode. She became a contributing writer to The New York Times Opinion Section in 2018. Previously she wrote for The Wall Street Journal, serving as co-executive editor of All Things Digital.

Complex Networks American media and entertainment company

Complex Networks is an American media and entertainment company based in New York City for youth culture which was founded as a bi-monthly magazine Complex by fashion designer Marc (Ecko) Milecofsky. Complex Networks reports on popular and emerging trends in style, sneakers, food, music, sports and pop culture. Complex Networks reached over 90 million unique users per month in 2013, across its owned and operated and partner sites, socials and YouTube channels. The print magazine ceased publication with the December 2016/January 2017 issue. Complex currently has 4.55 million subscribers and 1.3 billion total views on YouTube. As of 2019, the company's yearly revenue was estimated to be circa $200m USD, 15% of which came from commerce.

BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media; it is based in New York City. BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III, to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of The Huffington Post, started as a co-founder and investor in BuzzFeed and is now the executive chairman.

<i>Business Insider</i> Financial and business news website published by Insider Inc.

Business Insider is an American financial and business news website founded in 2009 and owned by the German publishing house Axel Springer. It operates 14 national editions and an international edition. Several national editions are published in local languages.

<i>The Daily Dot</i> Digital media company covering Internet culture, based in Austin, Texas

The Daily Dot is a digital media company covering Internet culture and life on the web. Founded by Nicholas White in 2011, The Daily Dot is headquartered in Austin, Texas.

NowThis News Media website

NowThis News is a progressive social media-focused news organization founded in 2012.

Spanfeller Media Group (SMG), a subsidiary of publishing company Tribune Publishing, is a digital media company based in New York City. It was founded in 2010 by Jim Spanfeller, after leading the digital strategy at Forbes.com. Spanfeller Media Group operates two media sites as subject-specific digital destinations, The Daily Meal, dedicated to food and drink, and The Active Times, centered on outdoor sports and an active lifestyle.

Vocativ is an American media and technology company founded in 2013 by Mati Kochavi. Vocativ uses proprietary data-mining technology to explore the deep web in order to discover stories and generate original content. In 2017, the company announced it would focus exclusively on video content and stop publishing written stories.

xHamster is a pornographic media and social networking site headquartered in the Cypriot city of Limassol. xHamster serves user-submitted pornographic videos, webcam models, pornographic photographs, and erotic literature, and incorporates social networking features. xHamster was founded in 2007. With more than 10 million members, it is the fourth most popular pornography website on the Internet after XVideos, XNXX and Pornhub. As of July 2020, xHamster was the 20th most trafficked website in the world.

Mic (media company) American internet and media company

Mic is an American internet and media company based in New York City that caters to millennials.

<i>Vox</i> (website) American news and opinion website owned by Vox Media

Vox is an American news and opinion website owned by Vox Media. The website was founded in April 2014 by Ezra Klein, Matt Yglesias, and Melissa Bell, and is noted for its concept of explanatory journalism. Vox's media presence also includes a YouTube channel, several podcasts, and a show presented on Netflix. Vox is generally considered to be left-of-center.

Chris Lavergne is an American media strategist and entrepreneur who founded the website Thought Catalog in 2010.

go90 American video streaming service

go90 was an American Internet television service and mobile app owned and operated by Verizon Communications. The service was positioned as a mobile-oriented "social entertainment platform" targeted primarily towards millennials, featuring a mixture of new and acquired content from various providers. The service was available exclusively within the United States, although as of March 2018 some of its content became available internationally via Tumblr.

Michael Brito

Michael Brito is an American businessman and social media strategist. He has written two books, including Smart Business, Social Business, and Your Brand: The Next Media Company.

LittleThings is a digital media firm that published positive, uplifting stories geared towards American women. LittleThings attracted its following primarily through distributing its content on Facebook targeting a female audience.

Fatherly is a digital lifestyle brand that provides news, expert advice, product recommendations and other resources for parents. The company was founded in 2015 and is based in New York City.

References

  1. "Thoughtcatalog.com Site Info". Alexa Internet . Retrieved June 5, 2015.
  2. Newton, Matthew Thought Catalog And The New Age Of Confessional Media Forbes. June 7, 2015
  3. 1 2 Ucko, Dan How Thought Catalog Built A Site Millennials Actually Want To Read Native Advertising. June 8, 2015
  4. 1 2 3 Weissman, Saya Thought Catalog Wants to Capture the Millennial Moment Digiday . June 8, 2015
  5. The Thought & Expression Co. Thought.is. June 7, 2015
  6. SUBMISSIONS Thought Catalog. June 8, 2015
  7. 1 2 Schonfeld, Zach Thought Catalog’s Reckoning Newsweek. June 8, 2015
  8. Marikar, Sheila On the Nice Internet, Caring Is Sharing New York Times. June 6, 2015
  9. Geron, Tomio Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps Forbes. June 8, 2015
  10. Marshall, Jack Sponsored Content That Buzzed in 2014 Wall Street Journal. June 6, 2015
  11. 2014 30 Under 30: Media Forbes. June 8, 2015
  12. Weissman, Saya Thought Catalog Tries E-Books Digiday . June 8, 2015
  13. https://thoughtcatalog.com/book-faq/.Missing or empty |title= (help)
  14. Fleming Jr., Mike Newbie Picture Company On The Case For ‘Tracking Of A Russian Spy’ Deadline. June 6, 2015
  15. Donnelly, Elisabeth Elizabeth Wurtzel Is Publishing Her Next Book, ‘Creatocracy,’ With Thought Catalog Flavorwire. June 8, 2015
  16. THOUGHT CATALOG CELEBRATES THE LAUNCH OF 'CREATOCRACY' BY ELIZABETH WURTZEL Guest of a Guest. June 6, 2015
  17. 1 2 Herrera, Tim Inside the contradictory world of Thought Catalog, one of the Internet’s most reviled sites Washington Post. June 8, 2015
  18. Simon Critchley Thought Catalog. June 8, 2015
  19. Robert Greene Thought Catalog. June 8, 2015
  20. Tim Ferriss Thought Catalog. June 8, 2015
  21. Nicole Mullen Thought Catalog. June 8, 2015
  22. James Altucher Thought Catalog. June 8, 2015
  23. Hasan, Heba Too Sincere for the Internet? How the Web Journal Thought Catalog Sparked an Online Firestorm TIME. June 8, 2015