Thought Catalog

Last updated

Thought Catalog
Type of site
Contributor weblog
Available in English
FoundedFebruary 2010 (2010-02)
Headquarters
190 North 10th Street
Brooklyn, New York 11211
,
U.S.
Area servedWorldwide
OwnerThe Thought & Expression Co.
Founder(s) Chris Lavergne
Key peopleChris Lavergne
URL thoughtcatalog.com
Advertising Yes
RegistrationNo
LaunchedFebruary 1, 2010;11 years ago (2010-02-01)
Current statusActive

Thought Catalog is a website founded in 2010 by American entrepreneur and media strategist Chris Lavergne. [1] Owned by The Thought & Expression Company, the site attracts 25 million monthly unique visitors. [2]

Contents

The site's founder, Chris Lavergne, registered the domain name in 2008, and began working on the site while a marketing strategist at Warner Bros. Records. [3] Thought Catalog started publishing on February 1, 2010. [4] By 2012, Thought Catalog was attracting 2.5 million unique visitors per month, and began to attract many millennial readers, with nearly three-quarters of the site's audience falling into the 21- to 34-year-old demographic. [3]

The site is based on a semi-open model, employing staff and freelance writers while also taking submissions for publication. [3] [5] Thought Catalog receives between 100 and 500 pieces a day via the submission form. [6]

In July 2014 Thought Catalog was drawing more than 34 million unique visitors per month, with much of the traffic due to social sharing. [7]

Thought Catalog earns revenue from branded content and banner ads, with the Wall Street Journal featuring the site on its list of "Sponsored Content That Buzzed In 2014." [8] [9]

Thought Catalog’s founder, Chris Lavergne, was named to Forbes "30 Under 30" list in 2014. [10]

Books

Thought Catalog launched Thought Catalog Books with four original e-books priced from $2.99 to $4.99. [11] As of June 2015, the imprint accepts manuscripts from their active contributors and from unaffiliated authors, some with agents, some without. [12] They publish both eBooks and print books. In September 2014, Thought Catalog Books and UTA sold the rights to The Tracking of a Russian Spy, by Mitch Swenson, to StudioCanal. [13] The imprint published Prozac Nation author Elizabeth Wurtzel’s book Creatocracy in early 2015. [14] [15]

Content

Thought Catalog’s content, which includes listicles, essays, and think pieces, has been noted for its "millennial" voice. [2] [16] Many well-known authors have contributed to the site including Simon Critchley, Elizabeth Wurtzel, Tao Lin, Robert Greene, James Altucher, Mélanie Berliet, and Tim Ferriss, in addition to previously unpublished essayists. [6] [17] [18] [19] [20]

Early on, the site was known for publishing alternative literature, with Tao Lin as a regular contributor. [16] Later, it became associated with a personal, confessional style. [21]

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References

  1. ↑ Newton, Matthew Thought Catalog And The New Age Of Confessional Media Forbes. June 7, 2015
  2. 1 2 Ucko, Dan How Thought Catalog Built A Site Millennials Actually Want To Read Native Advertising. June 8, 2015
  3. 1 2 3 Weissman, Saya Thought Catalog Wants to Capture the Millennial Moment Digiday . June 8, 2015
  4. ↑ The Thought & Expression Co. Thought.is. June 7, 2015
  5. ↑ SUBMISSIONS Thought Catalog. June 8, 2015
  6. 1 2 Schonfeld, Zach Thought Catalog’s Reckoning Newsweek. June 8, 2015
  7. ↑ Marikar, Sheila On the Nice Internet, Caring Is Sharing New York Times. June 6, 2015
  8. ↑ Geron, Tomio Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps Forbes. June 8, 2015
  9. ↑ Marshall, Jack Sponsored Content That Buzzed in 2014 Wall Street Journal. June 6, 2015
  10. ↑ 2014 30 Under 30: Media Forbes. June 8, 2015
  11. ↑ Weissman, Saya Thought Catalog Tries E-Books Digiday . June 8, 2015
  12. ↑ "Thought Catalog Books F.A.Q." October 8, 2014.
  13. ↑ Fleming Jr., Mike Newbie Picture Company On The Case For ‘Tracking Of A Russian Spy’ Deadline. June 6, 2015
  14. ↑ Donnelly, Elisabeth Elizabeth Wurtzel Is Publishing Her Next Book, ‘Creatocracy,’ With Thought Catalog Flavorwire. June 8, 2015
  15. ↑ THOUGHT CATALOG CELEBRATES THE LAUNCH OF 'CREATOCRACY' BY ELIZABETH WURTZEL Guest of a Guest. June 6, 2015
  16. 1 2 Herrera, Tim Inside the contradictory world of Thought Catalog, one of the Internet’s most reviled sites Washington Post. June 8, 2015
  17. ↑ Simon Critchley Thought Catalog. June 8, 2015
  18. ↑ Robert Greene Thought Catalog. June 8, 2015
  19. ↑ Tim Ferriss Thought Catalog. June 8, 2015
  20. ↑ James Altucher Thought Catalog. June 8, 2015
  21. ↑ Hasan, Heba Too Sincere for the Internet? How the Web Journal Thought Catalog Sparked an Online Firestorm TIME. June 8, 2015
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