See also
Look up thought leader in Wiktionary, the free dictionary.
A thought leader has been described as an individual or firm recognized as an authority in a specific field. [1]
A thought leader is a person who specializes in a given area and whom others in that industry turn to for guidance. As the term implies, a thought leader leads others in the thinking around a given topic. [2]
From the perspective of a thought leader as the 'go-to expert', being a thought leader means to consistently answer the biggest questions on the minds of the target audience on a particular topic. Thought leaders are commonly asked to speak at public events, conferences, or webinars to share their insight with a relevant audience. In a 1990 Wall Street Journal Marketing section article, Patrick Reilly used the term "thought leader publications" to refer to such magazines as Harper's. [3]
In the previous decade, the term was revived and re-engineered by marketers.[ citation needed ]
The phrase "thought leader" is identified by some writers as an annoying example of business jargon. [4] Kevin Money and Nuno Da Camara of the John Madejski Centre for Reputation at the University of Reading's Henley Management College write that the nebulous nature of the phrase (the unclear nature of "what is and what is not thought leadership") contributes to its reputation among cynics as "meaningless management speak." [5] Some writers, such as Harvard Business Review contributor Dorie Clark, have defended the phrase while agreeing "that it is very icky when people call themselves thought leaders because that sounds a little bit egomaniacal." [6] New York Times columnist David Brooks mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013. [7]
A parody on the term was published in 2016 by Pat Kelly on Canadian television's This Is That program. In the process of the discussion, imitating TED talks, Kelly elicits responses from the audience that exemplify the effect he describes as the result of applying well-known marketing techniques to achieve the impression of being an erudite speaker. [8]
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure is mostly media-based, and this differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
Jargon is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular communicative context and may not be well understood outside that context. The context is usually a particular occupation, but any ingroup can have jargon. The key characteristic that distinguishes jargon from the rest of a language is its specialized vocabulary, which includes terms and definitions of words that are unique to the context. This can lead outgroups to misunderstand communication attempts. Jargon is sometimes understood as a form of technical slang and then distinguished from the official terminology used in a particular field of activity.
A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others. Some buzzwords retain their true technical meaning when used in the correct contexts, for example artificial intelligence. Buzzwords often originate in jargon, acronyms, or neologisms. Examples of overworked business buzzwords include synergy, vertical, dynamic, cyber and strategy.
Corporate propaganda refers to propagandist claims made by a corporation, for the purpose of manipulating market opinion with regard to that corporation, and its activities.
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice.
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Reputation management, originally a public relations term, refers to the influencing, controlling, enhancing, or concealing of an individual's or group's reputation. The growth of the internet and social media led to growth of reputation management companies, with search results as a core part of a client's reputation. Online reputation management, sometimes abbreviated as ORM, focuses on the management of product and service search engine results.
A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.
Strategy+Business is a business magazine focusing on management issues and corporate strategy. Headquartered in New York, it is published by certain member firms of the PricewaterhouseCoopers network. Before the separation of Booz & Company from Booz Allen Hamilton in 2008, strategy+business was published by Booz Allen Hamilton, which launched the magazine, then titled Strategy & Business, in 1995. Full issues of strategy+business appear in print and digital edition form every quarter, and other original material is published daily on its website.
Reputation is a business-to-business online reputation management and customer experience management company headquartered in San Ramon, California. The company claims its software-as-a-service platform helps businesses monitor and respond to online reviews, social media, and surveys; analyze customer sentiment; and collaborate to make operational improvements.
"Drinking the Kool-Aid" is an expression used to refer to a person who believes in a possibly doomed or dangerous idea because of perceived potential high rewards. The phrase typically carries a negative connotation. It can also be used ironically or humorously to refer to accepting an idea or changing a preference due to popularity, peer pressure, or persuasion. In recent years, it has evolved further to mean extreme dedication to a cause or purpose, so extreme that one would "drink the Kool-Aid" and die for the cause.
Corporate jargon; variously known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, corporatese, or commercialese; is the jargon often used in large corporations, bureaucracies, and similar workplaces. Marketing speak is a related label for wording styles used to promote a product or service. When referred to by such terms, the language register is generally being presented in a negative light or disapprovingly. It is often considered to be needlessly obscure or, alternatively, used to disguise an absence of information. Its use in corporations and other large organisations has been widely noted in media.
Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Susan Horowitz Cain is an American writer and lecturer.
Anindya Ghose is an Indian-born American academic, and the Heinz Riehl Chair Professor of Business at New York University's Stern School of Business and the director of the Masters of Business Analytics program at NYU Stern. He has been a Visiting Professor at the Wharton School of Business. He is the author of TAP: Unlocking The Mobile Economy which is a double winner in the 2018 Axiom Business Book Awards and has been translated into five languages. He is a Leonard Stern Faculty Scholar with an MBA scholarship named after him. He has been a Visiting Professor at the Wharton School of Business. In 2014 he was named by the blog Poets and Quants as one of the "Top 40 Professors Under 40 Worldwide" and by Analytics Week as one of the "Top 200 Thought Leaders in Big Data and Business Analytics". In 2017 he was recognized by Thinkers50 as one of the Top 30 Management Thinkers globally most likely to shape the future of how organizations are managed and led in the next generation. Thinkers50 also bestowed the Distinguished Achievement Award Nomination for 'Digital Thinking' in 2017. In 2019, he was recognized by Web of Science citation Index in the top 1% of researchers selected for their significant influence in their fields over a 10-year period (2008-2018). He is a recipient of the prestigious INFORMS ISS Distinguished Fellow Award, given to recognize individuals who (i) have made outstanding intellectual contributions to the discipline with publications that have made a significant impact on theory, research, and practice and (ii) intellectual stewardship of the field as reflected in the mentoring of doctoral students and young researchers. His rise from assistant to full professor in 8.5 years at NYU Stern is widely regarded as one of the fastest in the history of the entire Information Systems, operations and Marketing academic disciplines in business schools globally.
John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.
Kevin Allen, is an American bestselling author, business growth consultant and speaker. He has written two books, The Hidden Agenda: A Proven Way to Win Business and Create a Following, which was a Wall Street Journal bestseller, and The Case of the Missing Cutlery: A Leadership Course for the Rising Star.
Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Based in Pleasanton, California, he is President of Gallo Communications Group and works as a communication coach and speaker. Carmine is also a contributor for Forbes.com, where he writes for the Leadership Channel. He is regarded as an expert in his field in business communication and leadership skills. Gallo has been featured in The Wall Street Journal, The New York Times, Success Magazine, Bloomberg Businessweek and on CNBC. Gallo has also given lectures to MBA students at Stanford, UCLA, and UC Berkeley.
Zeta Global Holdings Corp. is a data-driven marketing technology company which was founded in 2007. Zeta offers companies a suite of multichannel marketing tools focused on creating, maintaining, and monetizing customer relationships.
Bryan Jeffrey Kramer is an American businessman, and author, best known for being the co-founder and CEO of PureMatter; a social media agency. He is also the author of the bestselling book "Human to Human: #H2H."