A thought leader has been described as an individual or firm recognized as an authority in a specific fieldand also as business jargon.
From the perspective of a thought leader as the 'go-to expert', being a thought leader means to consistently answer the biggest questions on the minds of the target audience on a particular topic. Thought leaders are commonly asked to speak at public events, conferences, or webinars to share their insight with a relevant audience. In a 1990 Wall Street Journal Marketing section article, Patrick Reilly used the term "thought leader publications" to refer to such magazines as Harper's.
In the previous decade, the term was revived and re-engineered by marketers.[ citation needed ]
The phrase "thought leader" is identified by some writers as an annoying example of business jargon.Kevin Money and Nuno Da Camara of the John Madejski Centre for Reputation at the University of Reading's Henley Management College write that the nebulous nature of the phrase (the unclear nature of "what is and what is not thought leadership") contributes to its reputation among cynics as "meaningless management speak." Some writers, such as Harvard Business Review contributor Dorie Clark, have defended the phrase while agreeing "that it is very icky when people call themselves thought leaders because that sounds a little bit egomaniacal." New York Times columnist David Brooks mocked the lifecycle of the role in a satirical column entitled "The Thought Leader," published in December 2013.
A parody on the term was published in 2016 by Pat Kelly on Canadian television's This Is That program. In the process of the discussion, imitating TED talks, Kelly elicits responses from the audience that exemplify the effect he describes as the result of applying well-known marketing techniques to achieve the impression of being an erudite speaker.
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities.
Jargon is the specialized terminology associated with a particular field or area of activity. Jargon is normally employed in a particular communicative context and may not be well understood outside that context. The context is usually a particular occupation, but any ingroup can have jargon. The main trait that distinguishes jargon from the rest of a language is special vocabulary—including some words specific to it and often different senses or meanings of words, that outgroups would tend to take in another sense—therefore misunderstanding that communication attempt. Jargon is sometimes understood as a form of technical slang and then distinguished from the official terminology used in a particular field of activity.
A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others. Some "buzzwords" retain their true technical meaning when used in the correct contexts, for example artificial intelligence. Buzzwords often originate in jargon, acronyms, or neologisms. Examples of overworked business buzzwords include synergy, vertical, dynamic, cyber and strategy.
John Sculley III is an American businessman, entrepreneur and investor in high-tech startups. Sculley was vice-president (1970–1977) and president of PepsiCo (1977–1983), until he became chief executive officer (CEO) of Apple Inc. on April 8, 1983, a position he held until leaving in 1993. In May 1987, Sculley was named Silicon Valley's top-paid executive, with an annual salary of US$10.2 million.
Ideation is the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. Ideation comprises all stages of a thought cycle, from innovation, to development, to actualization. Ideation can be conducted by individuals, organizations, or crowds. As such, it is an essential part of the design process, both in education and practice.
In marketing, the unique selling proposition (USP), also called the unique selling point, or the unique value proposition (UVP) in the business model canvas, is the marketing strategy of informing customers about how one's own brand or product is superior to its competitors.
Klaus-Christian Kleinfeld is the former chairman and chief executive officer (CEO) of Arconic. Kleinfeld is former chairman and CEO of Alcoa Inc., and former president and CEO of Siemens AG. Kleinfeld stepped down as chairman and CEO of Arconic on 17 April 2017. In October 2017, he was named director of Saudi Arabia's Neom initiative. It was announced in July 2018 that Kleinfeld would be promoted from director of Neom to advisor of Crown Prince Muhammad bin Salman on 1 August 2018, and that Nadhmi Al-Nasr would succeed him as director of Neom.
The Harris Poll is an American market research and analytics company that has been tracking the sentiment, behaviors and motivations of American adults since 1963. In addition to the traditional consulting offered, Harris has developed software data platforms that allow brands to track health and campaign success. The firm works with clients in three primary areas: brand strategy and tracking, corporate reputation, and research for public release.
A brand ambassador is a person engaged by an organization or company to represent its brand in a positive light, helping to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship, influence a large audience to buy and consume more.
Brian Solis is a digital analyst, speaker and author. He is a principal analyst studying disruptive technology and its impact on business at Altimeter Group, a research firm acquired by global brand management consultancy Prophet in 2015. Solis publishes annual industry reports that track technology and business trends and offer change management direction to companies. The author of several books discussing digital marketing, evolving business models, customer experience and brand innovation, Solis shares his research and insights as a frequent keynote speaker at technology, business and creativity events. His work is credited with influencing the early digital and social marketing landscape. Most notably, he is known for developing the Conversation Prism, “a visual map of the social media landscape,” in 2008 and revising/re-releasing it again in 2013.
"Drinking the Kool-Aid" is an expression used to refer to a person who believes in a possibly doomed or dangerous idea because of perceived potential high rewards. The phrase typically carries a negative connotation. It can also be used ironically or humorously to refer to accepting an idea or changing a preference due to popularity, peer pressure, or persuasion. In recent years, it has evolved further to mean extreme dedication to a cause or purpose, so extreme that one would "drink the Kool-Aid" and die for the cause.
Corporate jargon, variously known as corporate speak, corporate lingo, business speak, business jargon, management speak, workplace jargon, corporatese or commercialese, is the jargon often used in large corporations, bureaucracies, and similar workplaces. The tone is associated with managers of large corporations, business management consultants, and occasionally government. Reference to such jargon is typically derogatory, implying the use of long, complicated, or obscure words, abbreviations, euphemisms, and acronyms. For that reason some of its forms may be considered as an argot. Some of these words may be actually new inventions, designed purely to fit the specialized meaning of a situation or even to "spin" negative situations as positive situations, for example, in the practice of greenwashing. Although it is pervasive in the education field, its use has been criticized as reflecting a sinister view of students as commodities and schools as retail outlets.
Smarter Planet is a corporate initiative of the information technology company IBM. The initiative was formed to encourage the ideas of business, government, and civil society leaders worldwide towards their path of achieving economic growth, near-term efficiency, sustainable development, and societal progress. Examples of smarter systems include smart grids, water management systems, solutions to traffic congestion problems, greener buildings, IBM's goal and strategy is to use the capacity of these technology and process management capabilities and, outside the realm of technology, to advocate for policy decisions that, according to the IBM's management, could "make the planet smarter.
The High Fructose Adventures of Annoying Orange is an American live-action/animated television series created by Tom Sheppard and Dane Boedigheimer for Cartoon Network. Based on the characters from the web series Annoying Orange, created by Boedigheimer and Spencer Grove, it was produced by Annoying Orange, Inc., The Collective, and 14th Hour Productions. A preview aired on May 28, 2012, and the official premiere was on June 11, 2012. The show ended on March 17, 2014, with two seasons and sixty episodes, with a total of thirty episodes per season.
Call to action (CTA) is a marketing term for any design to prompt an immediate response or encourage an immediate sale. A CTA most often refers to the use of words or phrases that can be incorporated into sales scripts, advertising messages, or web pages, which compel an audience to act in a specific way.
Susan Horowitz Cain is an American writer and lecturer.
John Gerzema is an American CEO and columnist who focuses on social sciences and the impact of leadership ethics and corporate culture on consumer behavior and financial performance. He has a particular focus on female leadership traits and competencies in modern-day leadership. He is CEO of Harris Insights & Analytics, a public opinion, market research and strategy firms known widely for The Harris Poll. Previously, he was chairman and CEO of WPP Group's BAV Consulting, overseeing the BrandAsset Valuator, a consumer and brand survey. He was named one of the Top 100 Thought Leaders in Trustworthy Behavior 2014 by Trust Across America and was one of Forbes’ Must-Follow Marketing Minds on Twitter 2014.
Davia B. Temin is a writer, speaker, and management consultant based in New York. She is president and CEO of Temin and Company Incorporated, an international reputation, risk and crisis management, strategic marketing and media, and leadership coaching firm that specializes in crisis preparation, management, communication and recovery, as well as corporate governance and corporate culture consulting. She is the creator of the Temin Index, the largest known inventory of #MeToo accusations since sexual misconduct allegations surfaced against Bill Cosby. She is also the author of the "Reputation Matters" column of Forbes.com, and is a contributor for Huffington Post, American Banker, Directors & Boards, Corporate Board Member, Institutional Investor and Chief Executive Magazine.
Carmine Gallo is an American author, columnist, keynote speaker, and former journalist and news anchor. Based in Pleasanton, California, he is President of Gallo Communications Group and works as a communication coach and speaker. Carmine is also a contributor for Forbes.com, where he writes for the Leadership Channel. He is regarded as an expert in his field in business communication and leadership skills. Gallo has been featured in The Wall Street Journal, The New York Times, Success Magazine, Bloomberg Businessweek and on CNBC. Gallo has also given lectures to MBA students at Stanford, UCLA, and UC Berkeley.
Tim Leberecht is a German-American author, speaker, and consultant. He is the former chief marketing officer of the creative firms Frog Design Inc. and NBBJ. He now runs his own consulting firm, Leberecht and Partners, and writes and speaks about leadership, technology, and culture. He served on the World Economic Forum's Global Agenda Council on Values from 2012 to 2016, and he is a member of the NationSwell Council as well as an advisory board member for the strategy and innovation consulting firm Jump Associates.