Last updated
ThredUp Inc.
Private [1]
Industry Recommerce
FoundedJanuary 2009 (January 2009) [2] in Cambridge, Massachusetts [3]
  • James Reinhart
  • Chris Homer
  • Oliver Lubin
Key people
  • James Reinhart (Co-founder & CEO)
  • John Voris (COO)
    Anthony Marino (CMO)
  • Chris Homer (Co-founder & CTO)
  • Oliver Lubin (Co-founder & CCO)
ProductsUsed Kids’ and Women’s Clothing [6]

thredUP is a fashion resale website for consumers to buy and sell secondhand clothing online. thredUP is part of a larger Collaborative Consumption movement, which encourages consumers to live in a more collective, sharing economy. [7] [8] Other U.S. companies in the recommerce industry [9] [10] with thredUP include Tradesy, Gazelle, uSell, Nextworth, and The RealReal. thredUP is advised by current Netflix CEO Reed Hastings and former eBay CEO, Brian Swette. Trinity Ventures, Redpoint Ventures and Highland Capital Partners have invested in the company.

Collaborative consumption encompasses the sharing economy. Collaborative consumption can be defined as the set of resource circulation systems, which enable consumers to both "obtain" and "provide", temporarily or permanently, valuable resources or services through direct interaction with other consumers or through a mediator. Collaborative consumption is not new; it has always existed.

Sharing economy is a term for a way of distributing goods and services, a way that differs from the traditional model of corporations hiring employees and selling products to consumers. In the sharing economy, individuals are said to rent or "share" things like their cars, homes and personal time to other individuals in a peer-to-peer fashion.

Recommerce or reverse commerce, refers to the process of selling previously owned, new or used products, mainly electronic devices or media such as books, through physical or online distribution channels to companies or consumers willing to repair, if necessary, and reuse, recycle or resell them afterwards.



In early 2009, James Reinhart, Chris Homer, and Oliver Lubin co-founded thredUP in Cambridge, Massachusetts, [11] [12] testing a stealth pilot for peer-to-peer online sharing of men’s dress shirts, [11] and in September 2009, they launched their first official product focused on swapping men’s and women’s clothes. [12] Due to underperformance in the men & women demographics, thredUP pivoted towards children’s clothing in April 2010. This pivot resulted in greater growth, which attracted the attention of the venture capital community. [12]

Related Research Articles

Dotdash Digital media company based in New York City

Dotdash is an American digital media company that publishes articles and videos about various subjects across categories including health, home, food, finance, tech, beauty, lifestyle, travel and education. It operates brands including Verywell, The Spruce, The Balance, Investopedia, Lifewire, Byrdie, MyDomaine, TripSavvy, Brides and ThoughtCo. The website competes with other online resource sites and encyclopedias. In August 2012, Dotdash became a property of IAC, owner of and numerous other online brands, and its revenue is generated by advertising. Dotdash has offices in New York, San Francisco and Chicago.

Arthur Rock American businessman

Arthur Rock is an American businessman and investor. Based in Silicon Valley, California, he was an early investor in major firms including Intel, Apple Computer, Scientific Data Systems and Teledyne.

Michael Stanton Jeffries is an American businessman. He was chiefly responsible for reestablishing the clothing company Abercrombie & Fitch and developing its modern brand image, and was CEO until 2014.

Robert Pittman (media executive) American businessman

Robert Warren Pittman, is an American businessman. A media pioneer and consumer marketer who has consistently driven innovation across multiple platforms and industries, including radio, cable television, digital and mobile, Pittman has built and transformed companies throughout his career to match the evolving needs of the consumer. As Chairman and CEO of iHeartMedia, Inc., the number one audio company in America by reach, Pittman transformed a broadcast radio company into a 21st century multi-platform audio company. He also guided the company through a successful restructuring process.

Harvard Business School business school in Boston, Massachusetts

Harvard Business School (HBS) is the graduate business school of Harvard University in Boston, Massachusetts. The school offers a large full-time MBA program, management related doctoral programs, HBS Online and many executive education programs. It owns Harvard Business Publishing, which publishes business books, leadership articles, online management tools for corporate learning, case studies and the monthly Harvard Business Review. It is home to the Baker Library/Bloomberg Center.

Inq Mobile

Inq was a social software and app manufacturer who launched two successful software products and a series of award-winning handsets. Material, Inq's personalised magazine, became the top free news app in the UK App Store and achieved a number 4 position in the US, shortly after launch. SO.HO, a social launcher developed by Inq, was also warmly received with press positioning it as an alternative to Facebook Home.

Karen Mills US businesswoman and administrator

Karen Gordon Mills served as the 23rd Administrator of the U.S. Small Business Administration (SBA). She was nominated by President-elect Barack Obama on December 19, 2008, confirmed unanimously by the Senate on April 2, 2009, and sworn in on April 6, 2009. During her tenure, her office was elevated to the rank of Cabinet-level officer, expanding her power on policy decisions and granting her inclusion in the President's cabinet meetings. On February 11, 2013, she announced her resignation as Administrator and left the post on September 1, 2013.

Sitrion is a multinational software company headquartered in Denver, Colorado. Sitrion develops and markets mobility and collaboration software. It was founded in 2004 under the name NewsGator. It was initially a consumer company focused on RSS aggregation, before shifting its focus to the enterprise market. The company raised $12 million in funding in 2007 and acquired Tomoye in 2010. In 2013 NewsGator acquired Sitrion, and in 2014 chose to keep the same name.

Swati Maria Saini, popularly known as Mia Saini, is a financial journalist and video host who has also interned for CNBC and worked as a freelance reporter for She is currently a Hong Kong-based reporter for Bloomberg Television, having joined the network in June 2011, and covers business, economics, and global markets. As of December 2014, she was listed as a former reporter on the Bloomberg terminal system. Previously she was an anchor/reporter for Forbes Video Network, covering markets, business, economic and political news, and a video host for MBA Pod TV on

Turo (car rental) Car Sharing Marketplace

Turo, formerly RelayRides, is an American peer-to-peer carsharing company. The company allows private car owners to rent out their vehicles via an online and mobile interface.

Dollar Shave Club American company

Dollar Shave Club is an American company based in Venice, California, that delivers razors and other personal grooming products to customers by mail. It delivers razor blades on a monthly basis and offers additional grooming products for home delivery.

Travis Kalanick American entrepreneur

Travis Cordell Kalanick is an American billionaire businessman. He is the co-founder of Scour, a peer-to-peer file sharing application; Red Swoosh, a peer-to-peer content delivery network; and Uber, a transportation network company. Red Swoosh was sold to Akamai Technologies in 2007. Kalanick is the co-founder and former CEO of Uber, a position he held from 2010 to 2017. He resigned from Uber in 2017, after controversy over the company's reported unethical culture, including allegations that he ignored reports of sexual harassment at the company. He remains a shareholder and board member.

Gary William Loveman is an American economist, businessman, and former academic professor. After nine years on the faculty of Harvard Business School, he left in 1998 to become COO of Harrah's Entertainment, which, following a number of acquisitions, became Caesars Entertainment. He was the CEO of Caesars Entertainment Corporation for 12 years until stepping down on June 30, 2015 amidst a bankruptcy and restructuring. He remained chairman until late 2017. He was then president of Aetna’s Consumer Health and Services division from October 2015 until January 2018. He is a partial owner of the Boston Celtics.

Circle (company) peer-to-peer payments technology company

Circle is a peer-to-peer payments technology company. It was founded by Jeremy Allaire and Sean Neville in October 2013. Circle's mobile payment platform, Circle Pay, allows users to hold, send, and receive traditional fiat currencies. In September 2015, Circle received the first BitLicense issued from the New York State Department of Financial Services. In April 2016, the British government approved the first virtual currency licensure to Circle. Circle is headquartered in Boston, Massachusetts.


Kindermint is an online recommerce business which sales used kids’ clothing. It was founded in 2012 by Vishal Mahtani, Randall Malluk, Jacob Shemesh and Sanjeev Ramchandani in Tampa, Florida.

Yerdle is a California for Benefit Corporation that builds and operates resale programs for brands. Yerdle works with brands such as Patagonia, REI and Eileen Fisher to develop channels that take control of the resale marketplace, which deepens customer engagement, increases profit and helps the planet by advancing the circular economy.

Gazelle (Internet company) American internet company

Gazelle is an eCommerce company founded in 2006 that lets people sell their used electronic devices, such as cell phones, tablets and computers. The company pays consumers for used or broken electronic devices. It is headquartered in Boston, Massachusetts with operations in Louisville, Kentucky.

Naveen Tewari is an Indian entrepreneur and the founder and CEO of InMobi, a global provider of enterprise platforms for marketers. He is the Board member of Paytm.

Tradesy is an online peer-to-peer resale marketplace for buying and selling women’s luxury and designer contemporary fashion. The company is headquartered in Santa Monica, California. Along with Thredup, Poshmark, and others, Tradesy is a leading player in the $24 Billion (annual) apparel resale market.


  1. "Company Overview of thredUP Inc". Bloomberg Businessweek. Retrieved 9 September 2014.
  2. "thredUP". CrunchBase. Retrieved 9 September 2014.
  3. "Test-swapping with ThredUp, children's clothing exchange founded in Cambridge". Retrieved 9 September 2014.
  4. "thredUP". Retrieved 9 September 2014.
  5. "Our Team". Retrieved 9 September 2014.
  6. "About thredUP". Retrieved 9 September 2014.
  11. 1 2 Boland, Will. "New HBS Start-Up, ThredUp, Aims to ReFresh Your Closet". Retrieved 10 September 2014.
  12. 1 2 3 Levinson, Philip. "ThredUp's HBS Founders Master the Art of the Pivot". Retrieved 10 September 2014.