Tigas Alliance (pronounced "tee-gas") is a banner group of independent pharmacies in Malaysia. Tigas was formed in 2004, with 20 stores. In 2011, Tigas has grown to more than 70 stores in Malaysia. Tigas is situated in neighbourhood and suburb locations throughout the country. Each pharmacy is operated by qualified pharmacists who are available during pharmacy opening hours.
Malaysia is a country in Southeast Asia. The federal constitutional monarchy consists of 13 states and three federal territories, separated by the South China Sea into two similarly sized regions, Peninsular Malaysia and East Malaysia. Peninsular Malaysia shares a land and maritime border with Thailand in the north and maritime borders with Singapore in the south, Vietnam in the northeast, and Indonesia in the west. East Malaysia shares land and maritime borders with Brunei and Indonesia and a maritime border with the Philippines and Vietnam. Kuala Lumpur is the national capital and largest city while Putrajaya is the seat of federal government. With a population of over 30 million, Malaysia is the world's 44th most populous country. The southernmost point of continental Eurasia, Tanjung Piai, is in Malaysia. In the tropics, Malaysia is one of 17 megadiverse countries, with large numbers of endemic species.
A neighbourhood, or neighborhood, is a geographically localised community within a larger city, town, suburb or rural area. Neighbourhoods are often social communities with considerable face-to-face interaction among members. Researchers have not agreed on an exact definition, but the following may serve as a starting point: "Neighbourhood is generally defined spatially as a specific geographic area and functionally as a set of social networks. Neighbourhoods, then, are the spatial units in which face-to-face social interactions occur—the personal settings and situations where residents seek to realise common values, socialise youth, and maintain effective social control."
Tigas stores are typically owner-operated by the pharmacists themselves, each focusing on pharmacy community services in and around their local neighbourhoods.
Over-the-counter (OTC) drugs are medicines sold directly to a consumer without a prescription from a healthcare professional, as opposed to prescription drugs, which may be sold only to consumers possessing a valid prescription. In many countries, OTC drugs are selected by a regulatory agency to ensure that they contain ingredients that are safe and effective when used without a physician's care. OTC drugs are usually regulated according to their active pharmaceutical ingredient (API) rather than final products. By regulating APIs instead of specific drug formulations, governments allow manufacturers the freedom to formulate ingredients, or combinations of ingredients, into proprietary mixtures.
Fast-Moving Consumer Goods (FMCG) or Consumer Packaged Goods (CPG) are products that are sold quickly and at a relatively low cost. Examples include non-durable goods such as packaged foods, beverages, toiletries, over-the-counter drugs, and other consumables.
History
The name "Tigas" is derived from "Tiga" in the Malay language (Bahasa Malaysia), meaning "three", and "S" is the acronym for Supply-chain stakeholders, symbolic of the three links in the pharmacy supply-chain: better preventive health, connecting pharmacists to consumers and health solutions.[citation needed]
Malay is a major language of the Austronesian family spoken in Brunei, Indonesia, Malaysia, and Singapore. A language of the Malays, it is spoken by 290 million people across the Strait of Malacca, including the coasts of the Malay Peninsula of Malaysia and the eastern coast of Sumatra in Indonesia, and has been established as a native language of part of western coastal Sarawak and West Kalimantan in Borneo. It is also used as a trading language in the southern Philippines, including the southern parts of the Zamboanga Peninsula, the Sulu Archipelago, and the southern predominantly Muslim-inhabited municipalities of Bataraza and Balabac in Palawan.
The Tigas concept is no different from the banner pharmacy groups in existence in US, UK and Australia.[citation needed]Banner pharmacy groups refer to largescale alliances between independent pharmacies, coming together under an umbrella brand to take advantage of economies of scale in purchasing, coordinated promotions and cohesive marketing programmes.
A banner can be a flag or other piece of cloth bearing a symbol, logo, slogan or other message. A flag whose design is the same as the shield in a coat of arms is called a banner of arms. Also, a bar shape piece of non-cloth advertising material sporting a name, slogan, or other marketing message.
In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, with cost per unit of output decreasing with increasing scale.
In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue. The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four P's ,i.e., Product, Price, Place, Promotion.
The Tigas marketing concept allows for its pharmacy members to enjoy a loyalty card program, together with increased patronage from consumers by acting as fulfilment points for wellness programs, drug dispensing programs and healthcare benefits programs.
Wellness is generally used to mean a state beyond absence of illness but rather aims to optimize well-being. It is often used as an umbrella term for pseudoscientific health interventions.
A drug is any substance that, when inhaled, injected, smoked, consumed, absorbed via a patch on the skin, or dissolved under the tongue causes a physiological change in the body.
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