Tim Soar

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Tim Soar is a British fashion designer, graphic designer, event planner and DJ.


Design career

Soar began his career working with designer Neville Brody on an interiors project, POST Design. This was followed by independent practice as a graphic designer, and then in the design company STAC collaborating with photographer Andrew Catlin. His work was focussed in music, producing artwork for numerous international record sleeves, publications and campaigns.


While working with Neville Brody, Soar became involved in the music industry and began working as a DJ. He was involved in the writing and arrangement of 23 Skidoo's song Just Like Everybody. He was also part of the band Toll, which released the album Christ Knows in 2006.

Soar is creative head of Music Concrete, a music consultancy for the hotel, events and fashion industries, established in 1987. [1] He has worked with many of the leading UK and international fashion designers and design houses, including; Donna Karen Prada, Ralph Lauren, Levi's, Fendi, LVMH, Mathew Williamson and luxury hotels groups including St. Martin's Lane Hotel, Sanderson, Columbus and Great Eastern.

Clothing and Sportswear Design

In 2005, Soar launched the Tim Soar menswear design label. [2] The first collection was presented by the London-based B-Store and the second collection by Liberty. Soar has had shows at the London Fashion Week since Spring/Summer 09. His women's wear line debuted in 2011 with a capsule collection for Browns 24. Soar told British Vogue that the concept is womenswear for boyish women. [3]

In 2015 Soar launched Soar Running, dedicated to the design of advanced running clothing. The small UK based company has since made considerable advances in sportswear design and manufactures some of the most technically advanced running wear in the world. By 2021 many specialist publications including GQ and Runner's World [4] featured Soar gear consistently in roundups of the highest performing running wear, alongside the best known brands in sportswear. Reviewing for Run Society, Darrik Ma described the collection as "clothing engineered for athletes who are serious about new textiles and modern-day sewing methods, I appreciate SOAR's attention to detail, solid construction and state-of-the-art fabrics." and Gear Patrol listed Soar as top UK brand in 2021 [5]

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  1. "Music Concrete: Music consultant for hotels, spas and bars". musicconcrete.com. Retrieved 2018-07-04.
  2. "London Fashion Week - Tim Soar". londonfashionweek.co.uk. Retrieved 2018-07-04.
  3. Alexander, Ella. "Girls Who Like Boys" . Retrieved 2018-07-04.
  4. "The best men's running shorts 2021". www.runnersworld.com. Retrieved 2021-11-19.
  5. "Boutique Running Brands You Need to Know Now". www.gearpatrol.com. Retrieved 2021-11-19.