Tiparillo

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A Tiparillo is a shorter, thinner, and milder cigar with a plastic tip. It is manufactured by the General Cigar Company. [1] The name Tiparillo, a portmanteau of tip and cigarillo, was trademarked on July 3, 1961 by the Pinkerton Tobacco Company of Owensboro, Kentucky. [2]

Postwar cigar makers sought to transform the image of their product to attract young smokers [3] and women [4] who preferred cigarettes, and the Tiparillo was developed in response to this desire.

Heavily advertised in the media, the most famous campaigns and taglines were "Should a gentleman offer a lady a Tiparillo?" and a cigarette girl offering "Cigars, Cigarettes, Tiparillos".

Notes

  1. p.177 Hochstein, Peter Cigars and Other Passions: The Biography of Edgar M. Cullman Trafford Publishing, 30/03/2010
  2. "TIPARILLO Trademark of SMCI HOLDING, INC. Serial Number: 72123299 :: Trademarkia Trademarks".
  3. Fox, Margalit (30 August 2011). "Edgar M. Cullman Sr., Who Helped Turn Cigars into Objects of Desire, is Dead at 93". The New York Times.
  4. "Stanford Research into the Impact of Tobacco Advertising". tobacco.stanford.edu. Archived from the original on 2014-06-03.

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