Today Is Vintage

Last updated
Today Is Vintage
Type Private
Limited liability company
Industry Entertainment
Founded2012;11 years ago (2012)
Founder Rebstar
Area served

Today Is Vintage is an entertainment company founded in 2012 in Malmo, Sweden by music mogul Rebstar. [1] As of 2022, the company represents Grammy winners and artists, songwriters and producers accumulating over 10 billion streams worldwide. Spearheading the "Swedish invasion", [2] Today Is Vintage is one of country's leading record labels, music publishers and management firms [3] [4] [5] with its headquarters in New York City.



Today Is Vintage was founded by Swedish artist Rebstar in 2012 to serve as a platform for creative minds with international potential. [6]

In late 2012, American-Hungarian Kállay Saunders became the first artist to sign to the label [7] with his first single My Baby peaking #1 on the Hungarian Top 40 chart. [8]

In 2019, Today Is Vintage moved its headquarters to New York City. [9] [10]

In 2020, the company launched its film and TV production division with Saturday Night Live writer Megan Callahan-Shah serving as co-founder and co-CEO.


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  1. "Swedish rapper Rebstar talks about Mixing Music, Entrepreneurship and Breakfast". Retrieved 2021-10-28.
  2. "Updated Homepage 2021".
  3. "Rebstar Thinks We Could Be Having a "Good Time" and He's Right".
  4. "Musikindustrin – MUSIKBOLAG Today Is Vintage ska ta svensk hiphop på export". (in Swedish). 3 October 2017. Retrieved 2017-10-14.
  5. "Rebstar And LE SINNER Debut New Song, "Hello Kitty"". 2017-05-26. Retrieved 2017-10-15.
  6. Cusumano, Katherine. "Swedish Rapper Rebstar Talks Mixing Music, Entrepreneurship And Breakfast". Retrieved 2017-03-30.
  7. "Kállay Saunders Bio - Kállay Saunders Career". MTV Artists. Retrieved 25 December 2015.
  8. "Éves összesített listák - Archívum - Hivatalos magyar slágerlisták". Retrieved 25 December 2015.
  9. Strauss, Alix (June 28, 2019). "For a 'Saturday Night Live' Writer, a Permanent Musical Guest". The New York Times .
  10. "Premiere: Rebstar Is Leading The Rosengård Revolution In New 'EMERGENCY' Single".